These days, it’s almost a necessity for businesses to have some form of an online presence. In the age of digital marketing, companies that wish to grow have to adapt. The quintessential online platform is, of course, the website. This is despite the availability of numerous social media platforms. You can pin this down to […]
8 Best Landing Page Builders with Beautiful Templates
In this definitive guide, we’re going to review the best landing page builders to help you build killer landing pages that drive more traffic to grow your leads and build your brand online. Imagine if you could convert every click on your ad into a lead and every lead into a paid customer. How sweet […]
10+ Best Lead Generation Apps & Tools to Skyrocket Your Sales
Generating leads is one of the most important parts of the sales process, but a lot of businesses don’t know where to start. You want to make sure the leads you’ve generated are of high quality, with a high chance to convert. These leads usually require a lot of time and effort, and they are […]
How to Handle Feature Requests (+ Email Templates)
As long as you have a product, there will always be someone that wants more from it. They want new features, existing features to be updated, or even whole new products that link tenuously to the one that you’re currently making. For example, an analytics platform like Segment likely hears requests for integrations fairly frequently, […]
6 Ways to Reduce Facebook Ad Cost Per Acquisition
Without a doubt, Facebook Ads are one of the best ways to generate new sales leads. Unlike other digital marketing platforms, Facebook takes advantage of its laser-focused targeting capabilities. However, with its super diverse and wide targeting strategies, you can find yourself spending a lot on Ads. Facebook has a limitless audience to target, interests […]
How to Use Buyer Personas to Reduce Your Cost Per Lead
Marketing is a numbers game. From your cost per reach to your cost per acquisition; every cent counts. Businesses don’t have the luxury of burning budget on a campaign that doesn’t land, nor should there be a practice of attributing spend to a campaign that isn’t geared to the right audience. When it comes to […]
10 Quiz Examples and Ideas to Better Engage your Audience
Remember picking up popular magazines and flipping directly to the quiz-of-the-week page? How many times did you learn about your vacation goals, what celebrity you’re most like, or what dog you should get based on your personality? There’s no doubt about it — quizzes have always been fun and engaging, which is why, apart from […]
10 Viral Marketing Tools to Generate Leads and Traffic
They say that once you go viral, you have made it. When you go viral, people will talk about you – the kind of awareness brands are striving for. This explains why so many businesses go toward viral marketing as a chance to launch themselves into social media stardom. Marketing has drastically changed in the […]
How to Promote your Contest or Giveaway
If you want to get noticed online, you need to be strongly proactive: there’s no use in sitting back and expecting people to happen upon your site and happen to be interested in whatever you have to offer. There’s far too much competition. Even if you operate in an unusual niche, it’s extremely likely that […]
How Live Chat Can Help You Improve Customer Service
When there is an abundance of products and services within an arm’s reach, it becomes tricky to make a purchasing decision. Put yourself in your customers’ shoes and paint the following picture. Would you go for that flashing offer that ends 23 hours or would you invest in a one-on-one course? Or, say, when shopping […]