One of the biggest problems in marketing is when businesses start a content marketing strategy because everyone else seems to have one but they don’t want to spend a lot of money on the strategy. They will hire or appoint content managers that have no experience and aren’t able to work quickly and on the […]
5 Ways Influencer Marketing Can Improve Customer Relations
The most important goal of any business is to sell. Every marketing effort is based on the hopes of increasing revenue. Without sales, it’s easy for a business to fade into irrelevance. And in order to drive sales, you need to strengthen your relationship with your customers. After all, they are your lifeblood. Customers will […]
How to Get More Customers and Increase Sales in Ecommerce
Every business owner has to strive to attract more clients to their brand and increase their sales through various means. Unless you do that, your business might slowly start stagnating and eventually die out. Luckily, there is a number of effective practices and techniques that are considered quite effective in achieving these goals. Here’s how […]
What is Lead Generation Marketing? Process and Best Strategies
With so many available marketing channels, entrepreneurs looking for leads could have a hard time navigating the process. Business growth is directly connected with finding new clients or customers, and the faster this process is, the more time entrepreneurs and managers can devote to business development. Lead generation is not a new way of growing […]
10 Ways to Get More YouTube Subscribers
YouTube is one of the most engaging digital marketing platforms available today. It has also turned into a direct source of revenue for your business and brand. However, these benefits will only be realized if you increase subscriptions to your YouTube channel. Every channel or account owner must grow his or her subscriber numbers to […]
8 Ways to Use Giveaways & Contests to Acquire Customers
Giveaways are fantastic for branding. A successful giveaway can help you to increase your social media presence, boost engagement metrics and even align you with brands that you want to be seen with. However, at the end of the day if it’s sales you’re looking for, then you need to know how you can use […]
How to Grow Your Social Media Engagement Using Video
There’s no getting around it. Video is here and your brand has to commit to it to grow. It’s become a tool that marketers are turning to for quick wins. In fact, as many as 71% of marketers say that video helps them drive more conversion than any other form of content they produce. Source […]
7 Reasons Why Small Business Should Run Instagram Giveaways
Big brands have always been pioneers of adopting actionable social media strategies. As one of the fastest-growing social media networks with the highest engagement rate, Instagram has become a powerful marketing tool for 86% of top brands like Nike, H&M, and Victoria’s Secret, to name a few. According to Business Instagram, the platform has over […]
How to Use Social Media to Grow Your Email List
What does email marketing mean to you? Because it really should mean a lot, especially if you want to get a whole load of leads to add to every stage of your sales funnel and generate revenue. Source Social media on the other hand, is what rules communication, advertising and many aspects of our day-to-day […]
Key Components of a Successful Marketing Campaign
A good web presence entails the proper implementation of a successful marketing campaign. More than driving high site traffic through paid and organic searches, one recipe for marketing is optimizing your landing pages. Don’t waste your marketing capital with unproven methods; know the right marketing elements for a higher chance of success. Embrace the right […]