You rely on data in business for a simple reason; it helps you make informed decisions. The more information you have, up to a point, the higher the chance you’ll make the right decision. You can apply that simple insight of more information equals smarter decision-making to marketing, customer service, product development, or any other […]
16 Dos and Don’ts of Email Marketing Campaigns
Email marketing has never been more critical for businesses trying to grow and reach their target audience. Email marketing is predicted to be up to 4 times more effective than social media. That’s because it’s a perfect way to create a more intimate relationship with your customers and prospects. And successful email campaigns are based […]
How to Create the Best Email Subject Lines (+42 examples)
Writing email subject lines is one of the toughest parts of email marketing. That’s because after all the work invested in the body text and design, you need to convince your target to open the email. And you have less than 70 characters to do so, which leaves little room for error. Forty percent of […]
10 Ways to Capture Leads on Your Website
Having plenty of website visitors doesn’t necessarily mean all of them will turn into customers. Some might leave after 5 seconds, and others might stay for a while but end up not even converting to leads. So, you need to know how to optimize your site to make sure you’re increasing the number of users […]
How to Use Social Media Promotions to Grow Your Business
In today’s digital world, failing to participate in social media hurts small business owners. Research shows there are 4.48 billion social media users worldwide today, representing nearly 57% of the entire population. Social media for small businesses is more important than ever before. With more people turning to social media to learn about companies and […]
150 Best Email Subject Examples & Ideas
What does it take for someone to actually open an email? The most important part it’s the subject line. After all, it’s your very first impression of the email. From that first impression, you’ll do your best to judge the content inside. Your email subject line is your first (and maybe your last) impression on […]
How to Use QR Codes to Increase Customer Engagement
We’ve all seen QR codes when we’ve been out and about, and their prevalence has increased during the coronavirus pandemic. A QR code stores important data, which allows people to access information faster and complete specific tasks. And for businesses, they’re also excellent ways of increasing customer engagement. But how do QR codes work for […]
8 Lead Generation Strategies for Small Business
Leads are the foundation of any business. Without a steady stream of qualified leads, a business will stagnate and struggle to increase its market share. Whether you’re a startup or an established company, a solid lead generation strategy is key to growing your business. Not sure where to start? Then you’re in the right place. […]
7 Email Outreach Tips to Improve Your Open Rates
Open rate is the simplest and one of the most important email marketing metrics to understand how well your subscribers are receiving your email. However, this same KPI is difficult to predict because various things can affect when your contacts are checking their email. Not only that, but it’s also not easy to get a […]
10 Powerful Lead Nurturing Strategies to Try Today
Simply put, lead nurturing refers to the process of building solid relationships with prospects at every stage of the sales funnel. It helps you engage and educate your potential customers and show them how your products and services can create value for them. Lead nurturing aims to get prospects to choose you when they are […]