The written word holds unimaginable power over us. In the world of marketing, that power multiplies a hundredfold. The 3800% ROI of email marketing is cold cash proof of that truth. But cold emails, especially in the B2B space, can be a tough nut to crack. With a 21% cold email open rate, it’s slim […]
17 Ways to Keep your Customers Engaged
Customer engagement is one of the fundamental metrics that powers your conversion funnel as well as help you build brand loyalty. Customer engagement comes in many forms, from them buying from your site to a random comment on social media or a positive review. As a business, you should be happy with any form of […]
How to Create a Contact Form in 7 Easy Steps
If you’ve been browsing different websites recently, you’ve probably noticed many of them have contact forms. As short-based forms published on a website, contact forms come with many benefits. However, their fundamental function stays unchanged, even if they can implement various designs. From talking about the purpose of contact forms to tackling their main benefits, […]
How to Build a Winning Email List Segmentation Strategy
If you were to hand over Alladin’s magic lamp to any email marketer around you, invariably, all of them would squander their three wishes asking for one thing alone- to increase their emails’ value proposition. In this day and age of flooded inboxes, marketers are well aware that the only surefire way of catching their […]
How Automation Can Help Get Better Reviews
Potential customers visit your site, then disappear without a trace. You pitched your services to a promising prospect—and never hear from them again. It feels like there’s a warning sign on your business telling customers to stay away. But the problem might not be with your site or presentation at all. It might be what […]
10 Best WordPress Contact Form Plugins
As an online business owner, connecting with your prospective customers is the start of your relationship with them. Though you can do this through a bot-powered live chat, or a human agent, a contact form offers a great way to even target customers who may not have the time or inclination to engage in a […]
How to Collect Customer Feedback
Business growth is not possible if you fail to get a 360-degree view of your operations. Such an approach will require you to consider various aspects like product or service quality, better customer experience, and providing top-notch support. Emphasizing quality would also require you to listen to your customers’ needs to nail down the expectations […]
10 Simple Lead Generation Strategies for your Business
As a business owner, it’s vital that you use lots of different tactics to move people into your sales funnel. And you want to ensure you’re attracting the highest quality leads possible. So, in this article, we are going to look at ten powerful lead generation strategies that you should be using to grow your […]
How to Grow Your Facebook Group
Facebook has altered its algorithm countless times since its inception. However, it wasn’t until 2018 that the networking giant updated its formula to center content on friends and family rather than spam from businesses. This decision put millions of brands in a bind as they tried to optimize marketing strategies and reconnect with consumers. How […]
The Best Ways to Drive More Leads to Your Landing Page
Your landing page serves as one of the first impressions site visitors have of your brand. You’ve likely spent a lot of time studying what elements it needs and how to grab user interest. However, you must drive traffic to the page in the first place for your efforts to pay off. The latest Benchmark […]