Everyone knows how important email marketing is. Marketers take advantage of it daily reaching out to leads, nurturing them, converting into clients, onboarding them, and re-engaging. One of the key strategies for any marketer is automation. More than half of all marketers use this technique to improve their performance. Email marketing is not an exception. […]
Is Influencer Marketing Right for my Brand?
Influencer marketing is proving hugely popular at the moment, and there’s a simple reason for this. It really works. Influencer marketing enables brands to reach valuable new audiences, and connect with target markets that traditional marketing channels would struggle to reach. Inspired by the results that word of mouth marketing achieves, influencer marketing has been […]
8 YouTube & Instagram Marketing Tips to Grow Your Brand
There is no doubt that the world of marketing has been changed forever thanks to the emergence of social media, especially in the last five years or so. In the past, the only real way to advertise your brand or product online was to do it on your blog, or to develop a relationship with […]
Influencer Marketing Outreach Mistakes & How to Avoid Them
Influencer marketing is an effective and popular strategy to help promote products and brands. You can reach large amounts of people quickly and boost your sales. But with so many influencers to choose from and so many other marketing teams using the same strategy, how can you make your offer stand out? What influencer outreach […]
20 Ways to Promote & Distribute Your Blog Post
You’ve done your research. You’ve finished writing the entire article and hit that Publish button. Well, the true challenge is just starting. No content strategy is done at the moment your article goes live. If you’re struggling to come up with extra ways of promoting your blog post besides a simple share, read on to […]
8 Landing Page Mistakes That Cost You Leads
Hey customer, give me your information and get nothing in return. It’s great for me, and you get nothing in return! – This would be the most honest sentence that a marketer and a business owner should give you if they do nothing about getting leads but still want them. The marketing game has changed […]
20+ Tips to Increase Sales & Grow Your Shopify Store
Starting an e-commerce store is exciting and challenging at the same time. You’ve researched the available options and chosen a Shopify store to showcase your products. Maybe you even have a few regular customers, but you want to grow your shop and take it to the next level. Fortunately, there are a lot of things […]
How to Collect User-Generated Content via Contests
Effectively marketing your business can be expensive and time consuming. User-generated content, on the other hand, allows businesses to promote original content and connect with wider audiences much more quickly. If you are looking for an effective marketing strategy that allows you to connect directly with customers, then user-generated content contests are the way to […]
5 Tips to Improve Your Landing Page Conversion Rates
Digital marketing is changing. With consumer trends shifting towards health, wellness and community in 2020 our marketing efforts need to be doing the same. How can you incorporate these consumer trends into your landing page efforts and ensure that you’re continuing to improve your conversion rate throughout 2020? In this article, we’ve put together five […]
10 Instagram Caption Hacks & Ideas to Engage More Followers
Social media marketing is all about tactics to grow following for better engagement and lead generation. No wonder that Instagram has become the #1 tool for marketers to reach this in 2020: With over a billion active users, Instagram has the highest engagement rate. 73% of Instagram users consider this platform the best way for […]