A business team strategizes marketing campaigns to promote company goals, raise awareness about a new product, or capture customer feedback. Typically, they aim to reach targeted consumers in many ways, involving an amalgamation of social media, email marketing, pay-per-click, print advertising, and television promos. Marketing campaigns tend to connect a series of operations designed to […]
What Is Referral Marketing? (+ 8 Examples and Strategies)
No matter what you sell to the public, people hear about those things in various ways. One of them is referral marketing, otherwise known as word-of-mouth marketing. Here’s an explanation of what it is and why you might want to use it. Then, we’ll look at eight examples and pull the best practices from each […]
How to Get More Followers on Instagram
Instagram is the perfect platform to grow your brand. There are more than 1 million people who use Instagram every month so you’ll gather a huge following on the platform alone. However, there are also 1 million other accounts you’re competing with. It can be daunting to find ways to grow your Instagram followers by […]
14 Hacks to Create a Winning Lead Generation Form Design (With Examples)
If you are using lead generation strategies for your business, then you probably are using a form. Most of the websites on the internet have some kind of form. There is no doubt in the fact that forms are incredibly significant for any online business’ inbound marketing strategy. Unfortunately, designing forms for conversions can be […]
10+ Best Referral Marketing Tools and Apps
Referral marketing. You’ve no doubt seen the term in your efforts to grow your business. You want to craft the best possible marketing strategies for your content and products. Referral marketing can be highly effective and is a great way to build hype around your business. But what exactly is referral marketing? How is it […]
How to Boost Your Conversion Rates (Tools & Examples)
High conversion rates are a holy grail of every online business model. However, fine-tuning your online presence to turn it into a revenue channel is somewhat challenging. The most seasoned marketers spend tens of hours researching, planning, and executing conversion rate strategies for just one conversion goal. Meanwhile, according to Econsultancy, only 22% of companies […]
10 Best Contest & Giveaway Tools to Run a Successful Promotion
I bet that at least once in your life, you bought a product just because a store offered something free in addition to it. And, I’d wager that when your favorite influencer had a giveaway, you were tempted to enter it. There’s nothing new about the fact that people love free stuff, and there’s nothing […]
Email Newsletter Examples & Tips to Engage Your Consumers
The very first email was sent in 1971, almost 50 years ago now. It was the first form of online communication, and therefore, it can be difficult to believe that it is still a relevant marketing tool – but it is. Recent data from HubSpot shows that over half of the world’s population use emails […]
How to Increase Instagram Followers (Tools & Tips)
If you’re trying to get more Instagram followers, you’re not alone. The more engaged Instagram followers you have, the more sales you’re likely to make — which is why every brand on Instagram is trying to grow their account. By following a few key tips, you can get a leg up on your competition and […]
15 Unique Ways to Market Your Brand
Marketing your brand is essential to growing your business. If you can find a way to market your idea or product in a different way than your competition, then you will likely see an increase in page views and revenue. The market is often flooded with advertisements for the same products as internet browsers gather […]