Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. Definitely, using hashtags is one of the most essential steps you must take in order to promote and increase reach on your Instagram posts. However, choosing popular Instagram hashtags is something that’s often mystified brands, as […]
7 Social Media Tactics Every Marketer Should Try This Year
The year 2020 has been quite eventful so far, and it’s no different for the realm of social media marketing. There are now over 3.5 billion users of social media, which is around 45% of the world’s population. Tapping into that big of a market used to be a dream for marketers, but it’s now […]
10 B2B Ideas & Tips to Generate Leads Running Giveaways & Contests
A well-organised B2B contest or giveaway based on your online contest ideas will greatly increase the efficiency of each penny invested in an advertising campaign, including boosting total sales, the number of contacts, and other key indicators for the company. For B2B social advertising, the objective needs to be buyer focused. In short, offer a relevant prize! Use […]
Why it’s so Important to Collect Marketing Data on Your Customers
You’re probably familiar with the phrase “Knowledge is power” — it’s the simplest way to express a relationship that has been appreciated since time immemorial. Strength can dominate, and charisma can sway affections, but the acquisition and smart deployment of knowledge is what has always allowed rulers to control their domains. This piece isn’t about […]
10 Tips for Sending a Sales Email that Converts
Sending emails to your active subscribers is not rocket science. However, sending emails that convert and turn those subscribers into buyers can be a much more complex process. You don’t have to be a master email marketer, copywriter or designer to write great emails that sell. Here are a few handy tips to make sure […]
12 Landing Page Strategies Big Brands Follow (+ Examples)
You do love a good looking landing page, don’t you? Bright color palettes, attractive and free flowing layouts, personalized visuals. The unique combination in the right proportions is designed to appeal to customer sensibilities. But a landing page has much more to offer than just plain good looks alone. It’s no fun to grab your […]
AI in Marketing – What First Steps Are The Best Steps
Did you know that the algorithm behind YouTube’s content recommendations system is AI-based? If you work in marketing, you’re probably aware of this. You should also know that most highly-successful ad campaigns are powered by AI algorithms. In the world of digital marketing, the machines work side by side with specialists to improve ads, create […]
10 Simple Tips to Create Better Landing Pages (+ Examples)
A landing page is a real catch for merchants and business owners who want to create powerful and actionable strategies to promote their products/services, improve sales, and, subsequently, increase their total revenue. As far as the only purpose of a landing page is to engage visitors and convert them into leads, every part of it: […]
15+ Tips to Increase E-commerce Sales using Landing Pages
When you want to be able to grow your E-commerce business, there will be no shortage of hints and tips online. You’ll see everything from SEO and SEM to social media covered when you search for tips to increase E-commerce sales. The only problem is knowing which ones you should invest time and resources into […]
Building an Email List From Scratch (The Ultimate Guide for 2020)
Truth is: Emails will outlive us all. And for a good reason. Email marketing generates $38 for every $1 spent which makes it one of the most effective techniques for reaching out to your audience. It’s what most companies use for acquiring new leads, nurturing the existing ones and improving customers’ loyalty. If you are […]