The main goal of a landing page is to capture leads and turn visitors into customers. Therefore, there’s no surprise that the vast majority of marketing campaigns are aimed to lead people to the landing page where they are supposed to make the desired action. Businesses spend thousands to design impressive, well-performing landing pages and […]
5 Foolproof Ways to Generate Leads for your Ecommerce Store
What used to be a luxury a decade ago is now one of the most accessible assets to the entrepreneurs. I am talking about eCommerce websites and mobile applications. Today, entrepreneurs have access to ready-made eCommerce software, mobile app builders, turnkey clone scripts, which can build online retail stores in minutes without writing a single […]
10+ Ways to Automate Your Marketing in 2020
Automation is upending numerous sectors and helping people get more done in less time. Marketing automation is all about using software to automate marketing activities. It can enhance your marketing efforts, too. If you can automate or streamline something, you should. Never delegate something that can be done on its own. Many marketers automate repetitive […]
How to Effectively Boost Conversion Rates on your Landing Pages
As a digital marketer, you’ll understand the satisfaction that comes with tweaking and optimizing your landing pages and then seeing the best results come from this. After all, it’s your job and your purpose, to find out what works and what does, and to help to ensure your landing pages are as successful as possible. […]
100+ Best Prize Ideas for your Next Contest or Giveaway
You may have a lot of different reasons to run giveaways or contests in your brand. Contests and giveaways are an excellent marketing tactic to grow brand awareness, increase sales and website traffic, supply your brand with new social media followers and grab the attention of new and existing customers. Once you have set your giveaway […]
How To Earn Money From Blogging
You have a website up and running. You love to write. You have some spare time on your hands. Why not make it an income-earning opportunity for you through blogging? Start putting all these skills and assets to good use, as in recent days, blogging is becoming one of the best and most reliable ways […]
How to Use Quizzes to Boost Lead Generation
Marketers have always struggled to find ways to boost their lead generation. However, as the era of personalization is currently upon us, you have to find more unique ways to excite your audience. Content like videos, blog posts, and case studies have proven themselves to be powerful lead gen tools. However, these marketing activities aren’t […]
B2B Marketing: How to Use LinkedIn to Run Your Online Competition
Facebook is undoubtedly the king of social media. In fact, it currently has 1.7bn users. That’s about a fifth of the world’s population. All the same, it’s a grave mistake to think of Facebook as the be-all and end-all of social media. Indeed, you’ll miss untold possibilities by ignoring other platforms. LinkedIn, in particular, is […]
12 Email Marketing Automation Myths Debunked
Everyone knows how important email marketing is. Marketers take advantage of it daily reaching out to leads, nurturing them, converting into clients, onboarding them, and re-engaging. One of the key strategies for any marketer is automation. More than half of all marketers use this technique to improve their performance. Email marketing is not an exception. […]
Is Influencer Marketing Right for my Brand?
Influencer marketing is proving hugely popular at the moment, and there’s a simple reason for this. It really works. Influencer marketing enables brands to reach valuable new audiences, and connect with target markets that traditional marketing channels would struggle to reach. Inspired by the results that word of mouth marketing achieves, influencer marketing has been […]