If you want to get noticed online, you need to be strongly proactive: there’s no use in sitting back and expecting people to happen upon your site and happen to be interested in whatever you have to offer. There’s far too much competition. Even if you operate in an unusual niche, it’s extremely likely that […]
How Live Chat Can Help You Improve Customer Service
When there is an abundance of products and services within an arm’s reach, it becomes tricky to make a purchasing decision. Put yourself in your customers’ shoes and paint the following picture. Would you go for that flashing offer that ends 23 hours or would you invest in a one-on-one course? Or, say, when shopping […]
7 Reasons Why Personalized LinkedIn Content Will Improve Your Outreach Strategy
A few years ago, dropping someone’s name and title in the subject line or opening line of a message was considered “personalization”. You’ve called a person by name and you know what their job is – you must be connecting with them on a personal level, right? To put it bluntly – not in the […]
7 Tips to Create High-Converting Forms
Lead generation and conversion optimization go hand in hand. However, while both of these processes sound straightforward in theory, when it comes to tackling them in practice, a lot of websites make similar mistakes. One of the more prominent mistakes is not investing enough time, thought, and research to create high-converting forms. Forms are an […]
How Cold Outreach Can Boost Your Social Selling Strategy
If you had to pick only one sales tactic, what would it be? A pretty tough question, right? Because no matter how effective your email marketing, referral, or content strategy is, you can’t depend on a single tactic to run your business (let alone scale it). A successful sales strategy is always a mix of […]
20+ Best Email Outreach Tools & Apps
About nine out of every ten marketers make use of email marketing to distribute their content. You have to admit, that’s a staggering number. With more than 3.7 billion people worldwide using emails, it’s no wonder that most businesses use this tool to implement their marketing strategy. As you’re reading this, you’ve probably also received […]
10+ Best Websites to Download High-Resolution Images for Free
Numerous situations may arise when you need to download high-resolution photos. Maybe you’re a blogger, and the specs for your current post require at least one image or maybe you need some high resolution images to add to your landing page. Alternatively, perhaps you’re improving your business website and want to make it more exciting […]
10+ Best WordPress Form Builder Plugins
If you own a website or landing page that is focused on converting visitors, then having a properly functional and optimized form is essential for its success. We can use the forms for various purposes, both personal and professional: from capturing your visitors’ email addresses to free-trial registration to capturing their information for a subscription. […]
How to Manage and Retain Clients on Autopilot
As a business, your most important relationships are with your clients. We all know that winning new customers is one of the keys to a successful company. But what about the clients you’ve already got? According to a survey by the management consultancy Bain & Company, it’s likely that only 20% of your customers will […]
8 Mobile Marketing Tips That Drive Leads and Sales
10 years ago, all of the marketers we’re saying that mobile is the future of marketing. As far as we’re concerned, the future is now. Even though some mobile devices came and went, smartphones are going nowhere any time soon. The number of smartphone users is only continuing to grow. At the moment, there are […]