Email Marketing

In the era of social media, emails remain a stand-tall tool for generating leads– especially for B2B companies. Today, as many as 69% of B2B businesses still use email as…

If you were to hand over Alladin’s magic lamp to any email marketer around you, invariably, all of them would squander their three wishes asking for one thing alone- to…

Certain email marketing experts give a somewhat exciting analogy when they describe what an ideal email subject sentence is. They say it’s a well-intended pickup line you would use to…

Did you know that sender’s name and subject line are two of the most important factors that determine the opening rate of an email marketing campaign? Well, writing a captivating…

The written word holds unimaginable power over us. In the world of marketing, that power multiplies a hundredfold. Some specialists are busy writing papers for money; others are working on…

If you were to hand over Alladin’s magic lamp to any email marketer around you, invariably, all of them would squander their three wishes asking for one thing alone- to…

Collecting the right data is of utmost importance to send personalized communications and build an impressive marketing strategy. You can use the sign-up form on the landing page to collect…

Email marketing has never been more critical for businesses trying to grow and reach their target audience.  Email marketing is predicted to be up to 4 times more effective than…

Writing email subject lines is one of the toughest parts of email marketing. That’s because after all the work invested in the body text and design, you need to convince…

What does it take for someone to actually open an email? The most important part it’s the subject line. After all, it’s your very first impression of the email. From…