There’s a reason why brands direct part of their marketing spend toward social media marketing efforts. The target audience you’re trying to reach is among the more than three billion global social media users who are active on an average of 8.6 platforms. As this number continues to grow year-over-year, it makes sense to invest […]
Hyper-Personalization in Marketing: The Key to Increasing a Brand’s Growth
The term hyper-personalization is used to describe the process of building a marketing strategy that taps into people’s basic human needs. When done correctly, it can give your brand an edge over competitors and exponentially grow its growth trajectory. The increased level of personalization is because it is in the best interest of the product […]
30+ Best E-Commerce Tools to Increase Sales for Your Store
E-commerce has come to define modern retail. Thanks to the success of sites like Amazon, if you sell things, customers expect to buy them online. With e-commerce sales generating $4.28 trillion in 2020, there’s never been a better time to optimize your site. This massive success also presents a challenge. If users from around the […]
How to Promote your Giveaway or Contest
Are you looking for a way to generate more interest in your giveaway or contest? Do you want to make it go viral and gain the attention of many people? If so, then this article is for you. In this blog post, we will talk about how to promote giveaways and contests effectively. We’ll also […]
How to Turn Instagram and Facebook Followers into Real Paying Customers
Social media marketing is an excellent channel to promote your brand. But… Let’s be real: growing followers is overrated. You get tons of people following you, liking your posts, commenting, sharing… But yet, the revenue from social media isn’t coming — why? Simple, you’ve failed to turn followers into customers. All the social impressions and […]
How to Create a Viral Social Media Marketing Campaign (9 Steps)
With an estimated 53.6% of the world’s population active on social media, it’s no wonder small, and big corporations alike are scrambling for a piece of the social media marketing cake. And every marketer is working at full-throttle to create viral social media campaigns. What exactly is viral social media marketing (SMM), and why is […]
6 Exit Intent Popup Examples and Strategies That Convince Customers to Stay
6 Exit Intent Popup Examples and Strategies That Convince Customers to Stay Popups come in all shapes and sizes. More often than not they’re categorised as internet trash. Whilst that might be true for some of the popups you encounter online, there is one popup variety that bucks the trend. Exit-intent popups aren’t your standard […]
How to Make the Instagram Algorithm Work for You
You don’t have to post daily to reach your target audience on Instagram. You can increase your organic reach by understanding how Instagram’s algorithm works to get your content on your followers’ feeds. However, the algorithm is so unpredictable that even the most seasoned marketers find working with Instagram very challenging. Understanding how the Instagram […]
10 Creative Digital Marketing Ideas for Small Business
It seems that the representatives of a small business can hardly be impressed with new marketing ideas. Small business owners have already experimented with different marketing ideas. As a result, they have sifted the ideas through and chosen the best ones to implement in their business. However, digital marketing ideas are a whole new ball […]
13 Best Instagram Tools to Increase Engagement
Have you been trying automation tools for your Instagram posting but still see no significant engagement? Well, that is because you have not yet got your hands on the right one’s. You need the right social media management tools alongside others like Instagram design and survey tools to ensure less work yet more engagement. In […]