TikTok is one of the fastest-growing social networks. It was launched in 2016 exclusively for the Chinese market and became available worldwide in 2018, after merging with Musical.ly, another Chinese company. And boy, did it pop. It took the app just about three years to get the first billion subscribers. As of 2021, TikTok has […]
5 Survey Examples & Ideas for Inspiration
Using surveys seems like a no-brainer. You type in a few questions, add the online survey to your website, and ignore it. But adding just any sample survey without carefully setting clear goals and following up on the results isn’t going to do much good. Instead, decide what you want to accomplish and use one […]
13 Tips to Help You Create an Effective Email Survey
Collecting the right data is of utmost importance to send personalized communications and build an impressive marketing strategy. You can use the sign-up form on the landing page to collect qualitative data related to demographics, geographical location, and the user’s interests. On the other hand, surveys or feedback forms come into the picture if you […]
5 Tips to Help You Attract Warm Leads Through Online Events
You can use many different sales and marketing channels to interact with prospects and existing customers. The best approach for your business will depend on your skillset, niche, and client base. One strategy you should experiment with, though, is online events. Online events allow you to connect, converse, and partake in business with people worldwide. […]
How to Run a Video Contest
Here’s something you as a business leader should often remind yourself of: people love free stuff. Giving prizes away is one of the best ways to generate traction for your brand in the competitive online world, raise awareness and improve engagement, and of course, generate qualified leads. To bring people to your business and inspire […]
How to Create Social Media Landing Pages for Sales
Social media landing pages are necessary conversion tools for social media campaigns. They’re laser-focused to attract the right customers to you. I’ll put this into perspective in a bit. There are over 7 billion people in the world today. Out of that, 4.48 billion are active on social media. In case you missed it, that’s […]
6 Trends to Boost Your B2B Leads
In a recent survey, Copper and Outfunnel questioned B2B marketers on what they believed to be the key metrics for a successful business. Unsurprisingly, the metric that secured the first place was “quality of leads.” But how do businesses generate higher leads? In B2B usually spend a good amount of time on Zoom calls and […]
How to Use Emotional Imagery to Create High-Converting Landing Pages
The fact that consumer purchasing behavior depends on emotional processes is nothing new. Several research studies have shown that people make buying decisions based on anticipated emotions and spend more time shopping when they feel sad. Moreover, functional MRI imaging has revealed that consumers rely on personal feelings rather than information when evaluating brands. All […]
8 Best Instagram Growth Hacks for a More Engaged Following
Over the past few years, Instagram has grown significantly as a social media platform, and it is now competing with all the top social media giants like Facebook and YouTube. As of 2021, the platform has over 1 billion users with over 500 million monthly active users. As the platform is growing rapidly, it’s difficult […]
7 Types of Survey Research Methods & When to Use Them
You rely on data in business for a simple reason; it helps you make informed decisions. The more information you have, up to a point, the higher the chance you’ll make the right decision. You can apply that simple insight of more information equals smarter decision-making to marketing, customer service, product development, or any other […]