Whether you’re in digital marketing or some other form of Internet business, you’ve probably found yourself in a situation where you needed free photos or illustrations for a campaign or project for your landing page upon creating a website, which would complement and illustrate your content. Usually, the first refuge of all of us is […]
12 Tips to Grow Brand Awareness & Generate a Stronger Brand Presence
No matter what kind of business you have, efforts to increase brand awareness are probably among your top priorities. The more people who know about your brand, the easier it is to gain momentum in the marketplace. What Is Brand Awareness? Brand awareness concerns how often your target audience remembers and recognizes your company or […]
20+ Best Marketing Automation Tools to Automate your Workflow
Marketing automation has gone through a drastic change in the past few years. Marketers, growth hackers, and founders have started using completely different marketing channels for their business. Marketing automation tools have proven to be very effective when it comes to finding an automated marketing solution for your workflow. In fact, marketing automation has reached […]
How to Generate B2B Leads Using Podcast Interviews
If you’re a B2B marketer, launching or featuring on a podcast therefore presents an excellent opportunity to grow your business – and build your authority while doing so. Best of all, you won’t have to do extensive research to join the bandwagon. If you reach out and engage with the right podcasters, sharing your knowledge […]
20 Landing Page Examples & Ideas for Inspiration
The main mission of any landing page is to deliver conversions. The more of them you get, the better your page is. But what makes a landing page outstanding? A clear product description, a catching CTA, and an easy structure are obvious components. However, headline placing, text fonts and formats, color schemes, and everything in […]
How To Increase Customer Retention With Social Media: 6 Best Ways
Customer retention is extremely important for any business – mostly because it is way easier and cheaper to retain existing customers than acquire new ones. Here are the six best ways how to increase customer retention with social media. 1. Listen to Your Audience to Improve Customer Retention First of all, you need to listen […]
13 E-commerce Strategies That Can Help Boost Your Online Sales
As someone who runs an e-commerce business, it is understandable that you want to boost your traffic and conversions. But how do you decide on which marketing tactics you should try? In this post, we have put together an overview of the best e-commerce strategies that will help you gain more repeat purchases. What is […]
How to Use Quiz Funnels to Segment Your Audience & Generate Sales
When we deal with people, we tend to put them into categories. Whether deliberately or subconsciously, we categorize people based upon factors such as the way they speak, act, dress, or eat, or even their age or where they are from. These impressions influence how we interact with people in everyday life and business. It’s […]
5 Examples of Growth Strategies Used by Successful Brands
We all want our business to find success, whether it is through increased sales or increasing our fan base. Industry experts are quick to point out tips and tricks to do this but the real-world proof is always preferable. Having said that, below are some marketing strategies that have helped brands achieve success. 1. Viral […]
How to Use Online Coupons and Discounts to Grow your eCommerce Store
Consumers in this digital era are always on the lookout for discounts, coupons, and other deals making it an integral part of their overall shopping experience. A study by Hawk Incentives found that 97% of shoppers (eCommerce and otherwise) declared that they look for deals as they shop, with 92% saying they are on a […]