The main mission of any landing page is to deliver conversions. The more of them you get, the better your page is. But what makes a landing page outstanding? A clear product description, a catching CTA, and an easy structure are obvious components. However, headline placing, text fonts and formats, color schemes, and everything in between also play a vital role here.
A well-crafted page can drastically change the image of a brand. Back in the nineties, a website included an ordinary HTML and a couple of animations. Luckily, our modern digital era has introduced a plethora of advanced features and tactics that can brighten up your customer’s journey and drive more conversions. Even such common actions as centering the important information in the header, showcasing testimonials, and using contrasting colors can improve your landing page performance.
Today, we’re talking about landing page design inspiration and how to put it into practice so that your visitors don’t land in the wrong place.
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What makes a landing page high-converting?
A traditional landing page is meant for boosting conversion rates and turning prospects into leads. It’s a standalone web page that a user lands on after clicking an ad or a search result. Such pages are developed for the sole purpose: to convince customers to take a certain action (sign up, download, buy, etc). In a nonconventional way, a homepage can also be called a landing page.
Unfortunately, there’re no one-size-fits-all landing page templates on how to create an attention-grabbing piece. Though, there are some leading practices all effective landing pages share. So, consider these ideas before we get into specific examples:
- Minimize scrolling. Would you like to scroll for days to find a piece of information on a page? So wouldn’t your visitors. Let them see everything they want and catch the message of your page at once avoiding long-form pages. If you need to add extra details, consider using lightboxes to this end;
- Stay focused. Good landing pages have neither loads of menus nor bunches of external links. So, centering the entire page on one single offer and adding a CTA button will do its work – you don’t want your prospects to divert their attention. They came to your landing page to complete the call to action;
- Use engaging visuals. It’s not always about the text. A brilliant layout requires striking pictures to break up written parts. That’s why, if you include some bright images relevant for your brand, it’ll be a step up to motivate visitors to scan the landing page and settle on the CTA button;
- Add interactivity. An interactive landing page isn’t just about clicking some links and reading texts. It improves the user’s experience and customer retention. For instance, if your landing page includes a poll, the chances are your clients will stay with you longer.
Anyway, creating an eye-catching page may be a daunting challenge. Let’s cut to chase here and explore inspirational landing page examples.
Remarkable landing page examples
What we love about Zenefits’ landing page, is that it offers a compelling problem solution using a clear headline: with the help of their user-friendly platform, employers can manage their staff without wasting time on useless papers. They followed the main principles needed for crafting a headline that piques clients’ interest:
- This headline shows what problem they’re going to solve. And a subheadline demonstrates how an issue can be handled.
- Less is more: Zenefits keeps its headline up to 20 words.
This landing page is attractive to customers and the message boils down to how the business can handle the prospect’s biggest issue. This way, customers’ attention is held at once and they are interested in surfing the given landing page.
This landing page has caught our attention at once. Phrasee, AI-based copywriting service, lures a user to watch a video snippet right after they read a captivating headline and a subheadline. This is a quick intro to the company’s product with all the advantages highlighted in a skilful way.
In the given case, a video is a perfect way to explain Phrasee’s core AI principles within a minute. In fact, brands which incorporate visual elements into their marketing campaigns experience 49% higher conversion rates than those who disregard them.
A modern and thriving business usually adopts a forward-thinking approach. There’s a pile of factors to take into account when in search of conversion rate improvement. And proactive customer service is one of them.
Invisible has it all in its landing page. To provide its clients with an easy-to-notice way of contacting a support team, Invisible installs a live chat widget to its landing page. The thing is that clients just need to interact with another person to have their issues fixed. No FAQs, pop-ups, or other long forms will have a sought-after effect. That’s why, if visitors have a burning question, they will talk to a real customer support rep, which demonstrates the company’s commitment and respect.
The landing page from Neverbounce is brimming with authentic badges from credible companies. And they make it right as establishing credibility is a must for a brand. Do that if increasing client confidence is your top-of-mind priority.
Putting authentic badges will be effective for those visitors who are coming across this brand for the first time. Seeing trust symbols can dispel their concerns and help them be at ease. Neverbounce demonstrates widely known brands that have already teamed up with it.
Moreover, this brand follows a certain data protection policy, which says that it will never let its client personal information go public. We believe that this is one of the most important criteria that allows a visitor to feel confident while on this landing page.
Netflix lures its landing pages’ visitors with a tempting CTA. It depicts all the perks this company can give in several simple words. When a user comes to this landing page for the first time, a big red button with quite a compelling offer ‘Try 30 days free’ appears.
In the background, there’re most-in-demand TV shows that inspire a visitor to sign up. Everything that visitors have to do now is just enter an email address to enjoy their favorite films and other hits. Therefore, signing up for a 30-day trial is a tempting opportunity to watch movies and shows as much as you like.
Netflix thinks over what the service can give to the visitors. The CTA button is goal-oriented and noticeable. Plus, they don’t use generic phrases like ‘Submit’ or ‘Go’ which may have the biggest impact on sales.
Mobile traffic has already outmatched desktop traffic. That’s why you might also want to shape an easy-to-surf landing page for smartphone users. Jar has actually nailed it. A convincing headline, a subheadline, and a bright ‘Try Jar Free’ button are within your eyesight, which stirs interest and encourages scrolling. Just a few more scrolls down – and you can take a closer look at all the benefits and features this company has to offer.
This landing page is fully designed for any portable device, like a tablet, too. That’s why, customers can surf it on the go hassle-free. Adopt this technique, and your landing page will convert leads in no time.
Omniconvert helps businesses all across the globe optimize their marketing campaigns in a smart way. In fact, its landing page is crafted in keeping with the best practices, including CTAs, customer testimonials, trust symbols, and useful stats. Once you achieve the latter section, the numbers get animated. As a result, you see up-to-the-minute and accurate data.
This landing page displays specific numbers. Better yet, you don’t get too overwhelmed with digits here. So, the attention is grabbed and even if visitors will be unsure about Omniconvert’s products or services, some facts and infographics can push them to deal with this brand.
Unlike some other examples we shared before, data analytics tool Panoply doesn’t have any visually attractive product or service to show off. Though, its landing page includes everything a perfectly designed page should have: clear CTAs, a tempting headline, social proof, and some reasons why the users should use Panoply.
If you scroll down, you’ll find customer testimonials. We find this section especially great as reviews are videotaped which make them easier to perceive. Moreover, this landing page shows a number of integrations and industry awards Panoply has. Demonstrating various awards is always a great idea.
SignalHire is a tool that searches for and validates tons of emails and other contacts. This company has created a landing page with their customers in mind.
The CTAs ‘Start Free Trial’ and ‘Install extension’ are all over its landing page. That’s why, clients won’t have a chance to leave it without clicking these buttons. Plus, there’s a catchy animated visual element on your right which piques interest at the blink of an eye.
What’s more, SignalHire delivers the content that is visually structured. This trick adds to brand credibility and trust. All the information is laid out in bullet points. Who wants to read bulks of information in non-readable sentences?
Salesforce, customer relationship management platform, does cut corners with its landing page. They break down exactly what their product is about by putting graphics and minimum words. The headline is easy to see and to the point which is one of the basic rules when it comes to creating an insightful landing page.
Coupled with all this imaginary, demo videos, and actual screenshots, this company does a little bit of everything while providing valuable information to its customers. What we also like about this landing page is that Salesforce uses its special mascot called Astro. It acts as a brand distinction, too.
By the way, their proactive live chat feature fits perfectly into the overall concept. So, whenever a user has questions, a customer support agent is here to lend a helping hand.
This all-in-one marketing solutions company moves with the times. Due to the recent events in the world, they have placed a luring sentence with a CTA for those who work from home now. This shows the company’s dedication and commitment to its customers.
What GetResponse also does the right way is a headline and a subheadline saying what the company has to offer. Plus, all its features are depicted here and each of them has a clear explanation. If you scroll down, you can see one of the success stories GetResponse is proud of. It includes a full size picture and a quote — two main elements that all prospective clients should notice while on a landing page.
Shopify is trusted by many industries all around the globe and is truly a leader. They use their landing page to drive sales and engage more customers year after year. One of the strategies Shopify follows is creating multiple landing pages for different campaigns. This allows them to focus on their target audience better and generate more conversions.
What the given page does well is, first of all, its headline and subheadline. They contrast with a dark background, which makes attention-grabbing immediately. Then comes the ‘Let’s Talk’ CTA button. It transfers us to a form where a user needs to write personal details and take action.
One of the most enjoyable things about this landing page is its minimalistic and bulleted copy. This makes it easier to navigate a page and bullet points help drive attention to the main benefits Shopify has.
Basecamp’s landing page really impresses us with its distinctive font and minimal design. The header shows what the business is about and what value it can bring to the table. In the subheadline, there’re the benefits a user can get after using Basecamp. This is a smart way to demonstrate what can be missed out on without this tool.
A yellow CTA ‘Give Basecamp a Try’ is effective as right below it there’s data on the number of companies signed up. And at the bottom of this landing page there is a simple but helpful graph showing how Basecamp’s client base has evolved over the years. These tricks are inspiring and make more people join this community.
Fancy is one of those words we come up with when landed on a Teambit’s landing page. This illustration-heavy page of HR software is both fun and informative. This company offers three options for signing up, with a Google Account, Slack, or an email, which allows users to be flexible and doesn’t limit them. It’s more comfortable for a person not to hand in every personal detail all at once.
An animal cartoon shows next to each informational section across the landing page keeping visitors interested and scrolling through to find out more. Teambit’s landing page is an ideal proof that you don’t have to be too conventional with your products or services to design a fun page.
Optimizely is a platform for thriving businesses. This company helps marketing, product, engineering, and data teams optimize their products faster using advanced tools. When you first land on this landing page, you can’t but watch a demo from Optimizely. And that makes sense as they have designed this page perfectly.
Why does Optimizely’s landing page work? They use eye-catching visuals, bulleted copy, and social proof. So, if you want to spruce up your marketing strategy, consider adding them to your landing page. A video file, for instance, is better perceived than a cumbersome text. Plus, it can encourage your clients to stay on your page longer and provide more information about what your company deals with.
Who doesn’t like animation? The first thing that catches our attention here is a round-robin vividly demonstrating all Platformly’s features. It’s a smart choice as a visitor don’t have to read bulks of information all at once and has an opportunity to actually see what Platformly has to offer and how it works.
This landing page is designed in a minimalistic and convenient way. Plus, you can look through these features briefly just by mousing over to the section as you scroll through the page. Just click ‘Learn more’ and you’ll be transferred to a separate page explaining what this feature entails in detail.
This fresh Mailtrap landing page design is what many others have to adopt. Its colors are light, soft, and eye-appealing. The CTA button ‘How it works’ piques interest in the split second, so you can watch a quick video about Mailtrap’s main features.
Besides, Mailtrap heroes are all over the page which adds to the company’s individuality and distinction. Their aim is to show how Mailtrap can help with email inspection and debugging. Plus, small pieces of text next to each character are brief and to the point, which doesn’t make you get tunnel vision. You see, read, and sign up: it’s that simple.
Zapier helps users all over the globe integrate their web applications and automate the workflow. When we first landed on this well-thought-out landing page, we couldn’t help but notice that this company invites its potential coworkers to join and puts a small ‘Work remotely’ offer at the top right corner. Though it would be even more impactful if this sentence was in plain view.
Apart from an easy-to-see contrasting headline and subheadline that gives you a brief overview of what Zapier has to offer, we also find the Integrations section really user-friendly.
A search box is a perfect way to draw user’s attention. You search for an app, see if Zapier is compatible with it, and click the CTA button to sign up for free. This way, a visitor stays on a page longer and won’t switch to a Zapier’s competitor.
The BuildFire’s landing page is actually all about CTAs, which we don’t find over the top at all. While you scroll down, you see the CTAs ‘Get started’ or ‘Learn More’. Such a trick leaves a visitor with no choice: try BuildFire.
On the other hand, it’s great that BuildFire demonstrates three options to work with them. Each of these ways explains what benefits a user can get if they choose it. If you lack information, hit the CTAs. It’s more convenient than just reading cumbersome text at once.
Simplicity can be beneficial. And this Dropbox landing page is as simple as it gets. They offer us to get right down to business and demonstrate perfectly written pricing plans which change depending on what option you click: billed monthly or yearly.
What we love about this section is that there are two options: to try this product for 30 days free or purchase now. No pushing, it’s a visitor who is a decision-maker. Plus, Dropbox anticipates that customers may have pricing-related questions, so the CTA ‘Contact us’ is right next to the prices.
There you have it: inspiring landing page examples are at your disposal. Bear in mind that a landing page isn’t something that is somehow done and launched. It needs to be fully tweaked to strike the right note with your brand.
Besides, your attention to detail, willingness to proactively help your customers, and readiness to keep up with the times can complement your marketing efforts. Take advantage of our examples and you’ll design a landing page that drives your business.