One of the key measures of Facebook success is the number of followers you get on your business page. More Facebook followers make you appear popular to people who are just discovering your brand. And having more followers gives you a small bit of Facebook organic reach.
However, it’s not just about the quantity of Facebook Followers, it’s about the quality. You need to attract the right audience and engage them in ways that align to your business goals. Different brands will have different goals, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.
You have to first build an audience on Facebook, then drive traffic to your website, then turn that traffic into qualified leads, and then convert those leads into customers.
Having a big number of Facebook fans on your business pages is very important for credibility and social promotion purposes. In this article I am sharing the best ways to increase your Facebook page followers for free (plus some paid ways).
1. Run Facebook giveaways and contests
Facebook contests and giveaways are the easiest and one of most effective ways to get people like your page. Businesses run Facebook giveaways and contests all the time to get build their audience and get more followers. Facebook giveaways are also great for increase awareness and getting people talking about your brand.
Running a Facebook giveaway is easier with a giveaway building tool like Woorise. There are a lot of beautiful templates and options dedicated to Facebook to start from. Using Woorise app you can host your competition on your Facebook page with a single click. Like buttons and widgets included for unlimited combinations and great results. Keep in mind that you need to follow the Facebook giveaways and contests rules.
Woorise is the easiest way to create lead generation landing pages, forms, quizzes, surveys, viral giveaways and popups to help you grow your business from a single platform. Explore templates
To get the most of your Facebook giveaway or contest I have created a post with 10 Tips to Run a Successful Facebook Giveaway which definitely you need to check it.
2. Increase followers running Facebook Ads
One of the most effective ways of getting more followers on Facebook is through using Facebook Ads. Although this method isn’t free is one of the best ways to get high quality and targeted followers. Creating a Facebook Like campaign is a simple and straightforward process. You simply need to create a Facebook Ads campaign with the goal of getting more Facebook Page followers.
Since you will have the option to target your audience, the advertisement will be shown just to people, who are interested in what you want to sell or offer. Find people who are the right fit for your business using location, age and interest targeting.
As a result, you will be able to generate genuine Facebook followers much faster. I know, it isn’t free (check these tips on how to lower Facebook Ads cost) but sometimes, it is worth the expense. .
3. Invite your existing community & friends
Facebook users are more likely to interact with a page that already has many followers. This is a form of “social proof” that increases your credibility and trust between you and your prospects. If your Facebook page is new with a few or zero followers the first thing you should do is invite all of your current Facebook friends to like the page.
A simple way to do this is to send an email that contains the link to your Facebook page as well as a short personal message of your appreciation. Another way is by tagging relevant individuals. What relevant individual means is people, who are related to your product or service, and at the same time, have a large number of followers. This way, you are not only exposing your posts to people you know but also people, who are friends or followers of others.
You can also take advantage of the “Invite Friends” feature on your Facebook page. This should give your page a quick boost regarding followers. It may not be much, but even a few followers can spark a massive social following in the future.
Facebook offers two options to invite friends:
- Click on the 3-dots icon menu below your Facebook Page’s cover photo and select “Invite Friends”.
- Also you can invite people who like your posts to like your Facebook page. Simple click on the followers/reactions number you will find on every post and then click on the “Invite” button.
4. Promote your Facebook page everywhere
You won’t have much luck getting more followers on Facebook if people can’t find your Page. Here are some things you can do to increase the visibility of your Facebook Page:
- Use Facebook’s Page Plugin (formerly Like Box) on your website or blog.
- Add an exit popup to your website. Alternative you can add a top/welcome bar to show a “Like us on Facebook” message at the top of each page.
- Add a link to your Facebook page in your email signature.
- Link to your Facebook Page in your about section as a place of employment.
- Promote your page on your other social media accounts such as Instagram, X (Twitter), YouTube, LinkedIn, TikTok and more.
- If you are the owner of multiple Facebook pages you can interlink your pages by liking one page with the other page, and vise versa.
- Add the “Like Us” icon on your business cards, flyers, in-store signs and other print material.
- Include a “Like us on Facebook” link on the “thank you” page of your site.
- Leave insightful comments (as your Facebook page) on other pages.
5. Reach out to influencers in your niche
By partnering with influencers, who have plenty of followers on their pages or accounts, you can drive their traffic to your page. A simple post or shout out with your name tagged on their page can make a huge difference.
You can also arrange a partnership with a business in your niche. Agree to cross-promote posts or run campaigns together to help build up each other’s audiences.
6. Share detailed customer testimonials
People don’t care about what you say but about what their friends say.
On Facebook, you can leverage customer’s testimonials to increase trust with your audience. So if you find customer’s sharing their experience with your product, don’t hesitate to share it with your audience — let them tell a story about your brand.
Like collecting UGC with Instagram, you can encourage your audience to tell their experience with your product in the comments. This is great because Facebook allows more extensive comments and posts than Instagram or Twitter — you can even host a contest about it.
Now, it’s essential to know how to identify good testimonials.
Great testimonials are detailed and tell a story. They dig into what the customer needed, the problem they faced, and how your product helped them. Take the following review as an example:
So when you ask for testimonials, ask for a real story involving your product; your customers will do the rest!
7. Create relevant & informative content
It’s important to post engaging, entertaining, and interesting content on your business Page. If you publish high quality, helpful, and relevant posts fans they’ll think of you as a valuable resource. By posting interesting, informative content that is relevant to your audience, will you be able to generate a huge number of followers organically.
Try to post things that people will want to share with their friends, such as photos, videos, GIFS, contests, infographics and relevant articles. To continue growing steadily, you need to maintain an active, ongoing presence.
Keep your content fresh, ask questions, answer questions, and participate in discussions with those posting on your page. Delivering value really comes into play with the content you create and share with your fans, and how you interact with them.
8. Use gated content
On Facebook, gated content works particularly well for generating leads since people are also looking for valuable information (instead of fancy products, like on Instagram).
Gated content means that it’s locked behind a subscription wall, meaning that you need to exchange your email address for that piece of content.
This is great if you want to start a WordPress blog and use exclusive content as a lead magnet that redirects traffic to your domain (improving your SEO results).
But what should you offer as gated content? Here’s a list of formats that work well:
- Industry reports
- Podcasts
- Case studies
- Content upgrades
- Tutorials
- Cheatsheets
- Checklists
- Swipe files
- Templates
What’s essential here is to offer something so valuable that people will think they’re robbing you. Make sure that you ask your Facebook followers to tell you about their biggest challenges and troubles before creating gated content.
9. Offer discounts & coupons
Discounts & coupons are a great promotion that are sure to increase Facebook followers. Offer an incentive for people to like your page, such as a special offer, coupon, or something creative. Make this offer exclusive to fans of your page, so people will have to like it in order to reap the rewards.
Use Facebook as a platform to share sales promotions and discounts. People love to get discounts and coupons, and once you’ve done it once, people will continue to check back with your page to look for more offers. You can grow your Facebook following by offering in-shop discounts and coupons as well. Including a QR code link from a flyer to your Facebook page, for example, is an easy way to channel people to your content. You can use free tools like Beaconstac to generate a dynamic QR code.
Promoting coupons doesn’t have to be complicated. Just make sure you’re doing the following:
- Keeping the copy short. Including a concise and straightforward call-to-action (like “claim your coupon” or “follow the link”). The simpler you keep the text, the better.
- Posting an outstanding image. Show information about the coupon, include some products, and even better, show a compelling reason to get one of your products.
- Explaining the process. Show how to use the coupon as if you were talking to 5 years-olds. Make it as easy as possible to use the coupon.
10. Use story-telling techniques
Stories are hardwired in our heads.
When we hear stories, oxytocin is released in our brain and makes us a lot more likely to increase our trust with the person telling the story — and you know that trust is essential to oil your sales machine.
But how can you start using storytelling on Facebook?
- Tell a story from your customer’s perspective. Focus on their goals, the problems they face, and how your product is not the end but only the means to success.
- Tell stories with photos. Images can say more than words, and since Facebook isn’t too friendly with walls of text. You can leverage images showing a transition from failure to success, revealing your brand’s origins, or even using user-generated content to tell your customers’ real stories.
- Refer to a celebrity or any well-known name in your niche. Take benefit from authorities in your niche (like influencers), and tell a story that involves them and your brand.
- Show less-known ways to use your products. If you feel like your customers don’t know how to use your products, show them how. You can take this as an opportunity to tell a personal story and position your brand as an authority.
11. Create personal content
Fans love to get personal. They’ll love to know more about the people behind your brand, the story of your product, and the lessons you’ve learned in the process.
A common practice is to take the founder as the public face of the company. And get him invited to podcasts, create video content, and let him communicate directly with the audience.
Slidebean’s CEO, Caya, took this role by uploading regular videos on the company’s Youtube channel, videos that target startups that want to raise capital—showing his face, personality, and personal brand.
On Facebook, you could promote a podcast where your company’s face got invited, or post a fraction of a new youtube video. Whatever it is, the point is to get intimate with how you and your company operates.
12. Design an engaging social media landing page
If you want your conversion funnel to work, you’ll need to create a landing page that converts.
Whether it is to offer your lead magnet, to get more participants for your contest, or to simply sell a product, a well-crafted landing page is vital for the final step to happen.
To create a landing page that works, there are some best practices you need to be aware of:
- Landing pages should only lead to the desired action. No menus, no internal links, no going to the homepage by clicking the logo. Just the “subscribe” or “buy” action.
- Copy should be written like a sales letter. Highly persuasive, clear, to the point, with concise paragraphs, and using bolds and italics.
- The design should highlight the copy and make it as easy for the visitor to read it.
- Copy should be structured. You can get started by using copywriting formulas such as AIDA or PAS. Then you can optimize your copy from there (or hire a copywriter to do that job for you).
- Include graphics, images, and any visual value to illustrate what the copy is saying.
The moment your prospect performs the action that the landing page is meant to sell, it means that your conversion funnel works. So do your best to optimize it.
13. Join & create Facebook Groups
Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers and partners, promote your business, increase your social media followers and more.
Facebook groups bring together individuals who share a common interests. When you join a Facebook group that’s made up of people who match your target customer, you’ll have multiple opportunities to improve awareness of yourself and your business by being helpful.
There are a number of reasons why you should create a Facebook group and link to your Facebook page:
- It is an excellent way to reach your target audience for free
- A very good way to interact with potential customers or followers
- A very good tool to promote your content, products or services
- Excellent place to show your knowledge and experience in your niche
- Highly recommended a platform to gain brand visibility
- A very good channel to get extra web traffic to your website and Facebook Page
Remember, Facebook Groups are communities—they need to be focused on what engages members. That means hold off on promoting yourself, your business, and links until you’ve earned the Group’s trust.
14. Fill out your Facebook Page info
For many people, Facebook Page will be the first place they go to find your business online. To grow your number of Facebook fans, every section of your page should include content that’s relevant, helpful and searchable. All of the content on your page will be indexed by search engines like Google helping you attract more followers to your page.
Fill in every part of the “About” section of your Facebook Page with the most up-to-date and relevant info. Ensure your profile photo and cover photo are high quality images that are on-brand and encourages people to like your page. Include your opening hours, location and contact information, and a short description about your business.
Keep in mind that there are both “short” and “long” descriptions available for Facebook pages. For the brief description, it is best to be straightforward. Introduce what you do, add in a CTA and then your website’s full URL. For the long description, provide a clear overview of your company, a link to your website, and all the other information that describes your business.
Showing people that your Facebook Page is a reliable source of information about your business is a simple way to increase Facebook followers.
15. Use Facebook Insights & monitor your Page
Use Facebook Insights to find useful metrics on your Page performance. You can view metrics like reach, number of engaged users, engagement rate, and new Page followers. These metrics will help you understand what’s driving your followers and engagement, so that you can adjust your posts accordingly.
You can also monitor the Facebook Pages of competitors or brands you admire for inspiration. Understanding the people who like your page – and the content that best resonates with them will help you shape your content strategy in the future, meaning you can optimize engagement and get more Facebook followers.
16. Don’t buy Facebook Likes
All over Google’s search results there are hundreds of online portal offering big discounts for purchasing Facebook likes. Most such websites are selling bot generated likes (fake Facebook followers) and has no real value in the long term.
Instead of buying cheap and fast likes from an unknown source, I would suggest you study on how to implement the Facebook advertisement and follow the tips of how to get more followers on this post.
Conclusion
For the majority of businesses without a huge advertising budget or traditional distribution, increasing your Facebook Followers takes time. To have your brand recognized, you need to offer a ton of value to your target audience — be it through consistent updates or an all-out contest. Follow all or most of the tips in this post and you will see your Facebook followers increasing.
The same tips to get more Facebook followers we follow on our Facebook page. Want to see how Woorise uses Facebook? Follow our Facebook Page.
