In the world of digital marketing, landing pages play an important role in gaining leads and sales. A landing page is a web page, distinct from a website’s home page, designed to bring traffic to the site. Landing pages can be found in several ways, including an organic search result, an ad or a link.
Digital marketers and designers create landing pages in such a way that it provides relevant and informative content to searches. In other words, landing pages are always focused on offering a solution to a searcher’s specific problem or questions. Essentially, it’s the next step in turning a visitor into a customer.
Considering this, not all landing pages are always successful. Many businesses don’t understand what makes a landing page work. For it to stand out, it should contain certain elements. Therefore, it is important to hire dedicated web developers or a design team to work on your landing page. A fully optimized and well-designed page can lead to significant benefits for your website.
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Why Well-designed Landing Pages Convert Better
If you are interested in attracting more leads, then your landing page design has to communicate your message well. A well-designed landing page keeps a visitor engaged and improves the chances of them clicking through to buy-in. Whether you want to boost a new product or simply want to improve sales, you have to design a landing page that conveys your brand through specific design elements. These elements typically include colors, fonts and graphics, bold call to actions (CTA), social media sharing buttons and professional, well-written copy.
But it is not enough to just mix these elements. It needs to work together to create a flow. The elements must be used in such a way that it persuades the visitor to take action. Examples of this include steps to sign up for a service or a bold CTA designed in a different color that instantly catches the eye. It is also important to keep the objective of your landing page in mind when designing it. Let’s consider ten top landing page examples designed by web developers for renowned brands:
Examples of Strong Landing Pages
Big brands typically set the standard in the world of digital marketing as they use tried and tested processes and design methods. They are usually at the forefront of marketing trends and understand the value of a landing page. Looking at a few strong landing pages can help you to understand how to design your own pages with the help of dedicated developers, by incorporating certain elements that are known to work.
Uber Technologies, Inc., commonly known as Uber, is one of the world’s biggest and most well-known transport and food delivery services. With their landing page design, their objective is to persuade people to sign up for their service on their popular mobile app.
Uber Effective Elements
Uber makes use of minimalist copy, colors and graphics and a clean overall design to keep the focus on the lead capture form. A cluttered page can easily frustrate a visitor which will lead to them leaving the page.
Uber’s use of an easy-to-fill-in form allows visitors to click through efficiently, while the use of their logo at the top of the form gives visitors the comfort knowing they’re dealing directly with Uber. The CTA button is displayed in a different color than the rest of the page, making it stand out. In general, the page is easy to navigate and simple though striking. It will keep visitors engaged while prompting them to take action.
Patreon has created a platform for creators and artists to easily make money by gaining fans. Anyone around the world can support their favorite illustrators, photographers, writers and more, by signing up for exclusive monthly rewards and perks offered by the creator. Patreon’s landing page is focused on signing up supporters.
Patreon Effective Elements
When looking at Patreon’s landing page, you are instantly engaged. This is an important aspect regarding the company’s objective, as it will spur interest immediately and the visitor will want to learn more. Patreon makes use of minimal, though bold, clever copy using motivational language that engages the aim of the visitors’ search. They understand that asking for donations on the page can scare away visitors, therefore, they rather ask people to become a “Patron of the Arts.”
The large image of an artist immediately draws visitors in, as it tells the story of what the page is about. The use of a bright orange CTA button makes it stand out and helps to persuade the visitor to opt-in. There is also a second CTA which invites visitors to “learn more”. Because of the nature of the main CTA (To spend money), a second CTA is a clever way not to lose visitors immediately, but rather to ask them to get more information first.
Trello is a free collaborative list-making application focused on businesses to keep track of projects. The aim of their landing page is to get visitors to sign up for the platform.
Trello Effective Elements
Trello’s landing page makes use of bold fonts and colors to keep visitors engaged and interested from the start. The headline gets straight to the point, explaining exactly what the application is about, while the subheadline offers information around the project management feature and sub-features.
By using a large, colorful illustration on the one side of the page gives it an interesting element and perfectly balances out the design. The green CTA button stands out against the blue background, placing the focus on the aim of the page – to sign up to Trello.
Salesforce is a cloud-based software company specializing in customer relationship management services and a complementary suite of business applications. Their landing page is focused on getting visitors to sign up for a Salesforce reporting application.
Salesforce Effective Elements
Salesforce makes use of brand-focused copy, images and a convenient leads form on their landing page. The headlines are compelling as they immediately provide a solution. It also describes what the page and product are about and as a result, will lead to more targeted leads.
The blue color used for the form makes it stand out against the white background, guiding visitors’ eyes to it, while the form itself has eight easy-to-fill-out fields. It’s not overwhelming and can be completed in just a few minutes.
GoToMeeting is an online meeting, and video conferencing platform focused on businesses with remote teams. Their landing page is designed with the objective to sign visitors up for a free trial.
GoToMeeting Effective Elements
GoToMeeting keeps things concise with simple but effective elements. The headline states what the platform is all about, while the image complements the text showing how the platform is used. The bright orange CTA stands out and is placed right at the top of the page, ensuring the most important part is seen first by anyone who lands on the page.
Shopify offers ‘n commerce platform to anyone who wants to sell online. Their landing page is focused on getting visitors to sign up and sell on Shopify.
Shopify Effective Elements
Shopify makes use of straightforward design for their trial landing page. The design is sleek without too much text or images. Shopify has decided to go for a traditional downward-scroll page that is easy to navigate and well-balanced.
The page relies on a short headline and a few bullets to communicate the Shopify trial’s details. The headline “Sell online with Shopify” tells the visitor exactly what the page is about, while the text “Trusted by over 400000 businesses worldwide” boosts Shopify’s credibility. A single image of a Shopify website serves as an example of what can be designed with the app, while the CTA is used right at the top, making it very easy for the visitor to quickly enter their email address.
7. Moz Pro
Moz Pro is an all-in-one SEO software suite offering tools designed to improve search engine rankings. Their aim with their landing page is to sign people up to try the suite.
Moz Pro Effective Elements
Moz Pro makes it easy to understand exactly what their landing page is about through the use of a bold heading. Visitors can expect higher rankings, quality traffic and measurable results. The CTA is in a bright shade of yellow, making it stand out against the faded image. This is a great design tactic to guide visitors’ eyes to the most important part of the page: To sign up for a trail. The faded image shows three people working on their laptops, which further boosts what the page is about and may also enhance interest.
8. Master Class
Master Class offers online classes for students, teached by some of the most experienced professionals in the world. Their landing page’s objective is to sign students up.
Master Class Effective Elements
Master Class’ landing page is very informative, but the text does not take up too much space. This is due to using a video as the main type of media. Videos are highly effective to use on landing pages, as people are more drawn to visual elements compared to text.
The white headline in contrast with the darker background makes it stand out and catches the eye immediately, while the copy itself is bold and interesting. Finally, the red button brings colour to the page and catches the eye immediately.
Slack is a communication platform used by thousands of businesses around the world. With Slack’s landing page, they aim to get visitors to try their application.
Slack Effective Elements
Slack has designed a simple, though effective landing page to persuade people to try the app. They’ve opted for a simple layout, in line with the brand, with shades of purple and an image in the header which makes it more engaging. This page features a unique scrolling style allowing the most important content to be displayed at all times, making it easier for visitors to access information when needed.
The most prominent elements on the page are the lead generation form and the CTA buttons which makes it convenient for visitors to sign up. The most important button “Try Slack” is designed in a darker shade, which makes it stand out, while the other button “See The Demo” offers visitors a choice to get more information before they make a choice. Slack has opted to use “Try Slack” instead of “Sign Up”, as trying a new product out first is often more appealing.
Asana is a free application designed to help teams organize and manage their projects. Their landing page’s focus is to get visitors to try it out.
Asana Effective Elements
Asana has made use of very simplistic design to place the focus on the CTA. They’ve used clever copy that mentions a major benefit for working professionals: To save time. The CTA is the only colorful element on the page, which makes it stand out immediately. To boost trust and credibility, they’ve added the logos of popular companies they have worked with in the past.
The Value of a Well-designed Landing Page
What makes landing pages so valuable is that once you have a lead through an email address or an order, you have the power to close the sale. Therefore, you have to use the space carefully to persuade visitors in the fastest way possible. Web developers are trained to understand how elements should be used. If you are interested in designing a landing page, be sure to hire an expert in the field. The average web developer salary is worth the capital for designing effective pages.
Landing pages are a great tool to help businesses create powerful marketing strategies to promote products and services. It is one of the key elements in the conversion funnel chain and aims to attract visitors and persuade them to take action. But for a landing page to work, its design needs to be carefully considered. Several elements need to be incorporated to increase the page’s success rate. This includes color, text, graphics, layout and CTAs. When these elements are cleverly designed and well balanced, you will see an increase in target traffic to the right places on your website and ultimately, more sales.