Today’s internet users are bombarded with marketing messages 24/7, and yet in the last five years, the average attention span has actually dropped to eight seconds. Gone are the days when we relied on hard-selling commercials and billboards to build brand awareness and drive conversions.
A fun, entertaining way to promote and market your business is in high demand. This time is about making audiences stick around without actually selling something to them. In the era where content can be automatically created and distributed with AI-powered content marketing tools, quizzes remain a great medium for this.
Not only do quizzes have a high engagement rate, but they’re also effective in collecting valuable data about your audience. Good quizzes are those that ask questions that give you insights into users’ personalities, preferences, and demographics.
We’ll dive more in-depth about why you need to utilize quizzes and some stunning examples from brands for inspiration.
In this article
Why Do You Need to Create a Quiz?
There are tons of reasons why you should create a quiz. Maybe you want to increase engagement on your website or social media platforms. Or perhaps you want to generate leads or even sales. No matter what your goal is, there’s a quiz for that.
Here are some scenarios where creating a quiz can be beneficial:
Drive Traffic to Your Website
If your main goal is to increase traffic to your website, consider using quizzes as a way to do so. You can embed them on your site or share them on social media and other platforms. Just make sure that the quiz is relevant to your target audience and offers value in some way.
Increase Engagement on Social Media
Quizzes are also great for driving engagement on social media platforms like Facebook, Instagram, and Twitter. If you want people to comment, share, and like your posts more often, start incorporating quizzes into your content strategy.
Again – make sure the questions are interesting and valuable enough for people to take the time out of their day to answer them.
Collect Data About Your Target Audience
Asking questions is a great way to learn more about your target audience. And what better way to do so than with a quiz? Just make sure that the questions you ask are relevant to your business and that you offer valuable insights into the results.
Finally, quizzes can also be used as lead-generation tools. If you want people to sign up for your email list or download an ebook from your website, consider using a quiz as an incentive.
The key here is to make sure that the offer is something that would actually be valuable enough for users to exchange their contact information for it.
Now that we’ve gone over the benefits of creating an engaging quiz, let’s take a look at some quiz examples from brands that are doing it right.
Great Examples of Quizzes from Big Brands
1. NHS: How Are You?
The National Health Service (NHS) UK creates a quiz to spread mental health awareness. A participant can get a personalized health score once they complete the quiz.
The purpose is clear: education. They make the questions easy to understand, making it accessible to audiences of all ages. Ten minutes for a quiz is quite long, but the result they offer is personalized, so it requires more details.
2. Hims: What Haircut Should I Get For My Face Shape?
Hims is an online telehealth platform that connects patients to licensed healthcare professionals. Their core audience is male audiences who are interested in basic health needs, including personal care products.
Since Hims is also spreading the message about building confidence, they created a quiz to help audiences choose a well-suited haircut for them based on their facial shape. While it can be entertaining, this quiz also provides some insights that audiences didn’t have a clue about before.
3. Kelly Irving
A best-selling book author and writing coach, Kelly Irving, creates this eye-catching quiz: What type of Writer Are You? for her website visitors. Most of her visitors are writers looking for best practices, knowledge sharing, and insights.
So, this quiz is well-thought and convinces more visitors to dwell on the website. You’ll get the result in a brief explanation and have to enter your email address for even more details so they can write based on the perfect system and practices.
Garnier is well-known for its cosmetics and skincare products. One of the quizzes that they created is to help their customers find out what their skin types are, so it would be much easier for them to choose the right cosmetics and skincare products.
Slightly different from other common quizzes. This quiz doesn’t use a multiple-choice format. Instead, it’s written in a blog-style format, so the audiences can see all the possible results.
5. Warby Parker
Selling glasses can be tricky. The size, style, and overall look have always been a concern for us to buy them online. Warby Parker creates quizzes to help their potential customers find out what the frame is for them.
From face width to preference in shapes and patterns, you can use this quiz to ensure their potential customers that the glass they’re about to buy meets their expectations.
6. Outfit Formulas
Outfit Formulas guide you to find your perfect outfit formula with their quiz. Since their audiences are mostly people who are interested in fashion and constantly looking for outfit inspirations, the quiz is pretty well-targeted.
They send the detailed results through email. This is a great quiz example if you want to boost email sign-ups and grow your newsletter.
However, just make sure that the results you send through their emails are worth their time and effort. No one wants to submit their email in exchange for obvious, mainstream information they can find anywhere else.
7. Proven Skincare
Choosing the right skincare product that really treats your skin issues right can be tricky. Proven Skincare is aware of that.
As a personalized skin care provider, it relies on a quiz to understand its potential customer’s skin concerns or skin goals before it gives the right products. The design is neat and minimalistic, representing the brand image that focuses on simplicity with an elegant touch.
8. Virginia Furniture Market
When it comes to home design, we always need a little bit of inspiration and understanding of our own personal style.
VFM creates an expert-designed style quiz with six questions to get the essence of their target audience, so they can recommend the professionally-designed home for them. This quiz aims to help audiences discover their own personal style to inspire their next furniture purchase or decorating project.
Any kind of personality quiz is always fun to take. Grammarly creates this fun, quick quiz to help their audiences find out whether or not they’re grammar police.
As a writing tool brand, they keep all their content (including this quiz) on-brand. They know their core audiences, what they need, and what they’re interested in. This consistency not only helps them create top-in-mind awareness but also a brand with a face that’s seem friendly and approachable.
There was a time when choosing your foundation without testing a blob or two of it on the back of your hand or side of your jawline pre-purchase would have been considered a cardinal sin.
Sephora makes buying foundation fun and promising with their quiz. From skin type to level of coverage, even to where you will shop it, the quiz result will direct you to some best options.
11. Ben & Jerry’s
The quiz is a personality test where the person taking the quiz is matched to a Ben & Jerry’s ice cream flavor based on their answers to questions about their tastes, preferences, and personality traits.
The quiz can be fun because it provides a playful and lighthearted way to learn about oneself while also revealing new information about the various ice cream flavors offered by Ben & Jerry’s. It also adds an element of surprise and excitement to see which flavor the quiz results match the person with.
Domino’s quiz asks questions about their customers’ favorite flavors, toppings, and ingredients, and the results suggest which pizza they would enjoy the most.
Not only is it fun to take, but this type of quiz can also provide a personalized recommendation for their pizza order, making it easier for them to choose what to eat. It also offers the opportunity to try something new, as customers may not have considered a certain pizza before taking the quiz.
Base introduces its skincare lines and gets to know their customers’ concerns by creating an intro quiz. The quiz assesses the person’s skin type and concerns to provide personalized recommendations for a skincare routine.
By taking the quiz, the customer can learn more about their skin and what products will best address their individual needs. This type of quiz can be beneficial in helping customers find the right products for their skin, leading to a more effective skincare routine.
Dermatologists-recommended skin care line CeraVe wants to make sure every customer gets the product right with this simple quiz. By answering questions about their skin, the quiz provides recommendations for CeraVe products that will address their individual needs.
This type of quiz can be useful for customers looking to improve their skincare routine and achieve their desired skin goals. By taking the quiz, customers can learn more about their skin and discover products that will work best for them.
15. The Black Tux
This The Black Tux quiz matches the person taking the quiz with a celebrity or public figure known for their distinctive suit style. The results provide inspiration and ideas for the person’s own suit style, helping them make decisions about what suits to wear for various events.
This type of quiz can be fun and useful for those looking to elevate their suit style or for those in need of suit ideas for a specific event.
16. David’s Bridal
The “David’s Bridal Find Your Dress Wedding Dress Quiz” is a quiz designed to help brides-to-be find the perfect wedding dress for their big day. By answering questions about their personal style, wedding theme, and body type, the quiz provides recommendations for dresses that would be a good fit.
This type of quiz can save time and simplify the dress shopping process for brides-to-be, helping them find a dress that they love and feels comfortable and confident in.
17. Be Beautiful
As a beauty-and-makeup website, BeBeautiful jumps into the popular HBO series Euphoria trend. The quiz matches the person taking the quiz with a character from the show based on their answers to questions about their preferred makeup styles and beauty routines.
This quiz is fun and entertaining for fans of the show, as well as provides inspiration for makeup and beauty looks. It can also give insight into which Euphoria character the person may have similarities with and provide a fun way to explore and express their personal style.
The “Kettlewell: Colour Analysis and Style Quizzes” are a series of quizzes designed to help customers determine the colors and styles that best suit them.
By answering questions about their skin tone, hair color, and personal style, the quizzes provide personalized recommendations for clothing colors and styles that will complement their natural features and create a cohesive, polished look.
These quizzes can be useful for those looking to simplify their wardrobe and create a more cohesive, stylish look, as well as for those wanting to experiment with different colors and styles.
This ASICS quiz is designed to help their customers find the best running shoes for their specific needs. It asks about their running habits, foot shape, and preferences and provides recommendations for ASICS running shoes that will offer the best support, comfort, and performance.
This type of quiz can be useful for runners looking to improve their running experience and find shoes that will help them achieve their goals.
20. Doe Beauty
The Lash Quiz by Doe Beauty offers two options: a regular quiz, where customers answer questions about their preferences, and a selfie quiz, where customers take a photo of their eyes, and the quiz analyzes the photo to make recommendations.
The results provide recommendations for Doe Beauty false lashes that will offer the best fit and enhance the person’s natural beauty.
From all those great examples above, quizzes can be a fun and effective way to engage users and drive traffic to your website or social media platforms.
Not to mention that they can also be a great way to collect valuable data about your target audience. Once the quizzes are created, make sure you promote your quiz across all of your channels, including social media and email.
Woorise offers you a robust tool to take your quizzes to the next level. Whether you want to capture leads, collect feedback, or engage your audience with fun personality quizzes, this quiz maker has all you need.