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6 Best Quiz Ideas to Collect Leads & Boost Customer Engagement

Quiz Ideas and examples

Do you struggle to attract leads and retain current customers? Focus on creating lead generation quizzes and similar interactive content.

Let’s face it. We live in the age of information overload, where every person creates 1.7MB of data every second. If you want to get your brand noticed, you should gather all your efforts and craft unique interactive content that will stand out from the pack.

Do you need some inspiration to complete this task?

Here is the list of the best quiz ideas. Feel free to use them to up-level your marketing strategy.

1. Quiz Chatbot

Modern customers want to feel valued. And they expect that brands will treat them “in a special way.”

What can you do to meet this expectation? You can create a quiz chatbot to improve personalization and achieve a better customer experience. 

What is a quiz chatbot? It’s a quiz designed in the form of a chatbot. For customers, the quiz looks more like a conversation with a company’s representative. 

Do you want to see an example of a quiz chatbot? Take a look at the following screenshot. It’s a quiz designed by Clare, a paint store, with the purpose of lead generation.

Clare take the quiz call to action

The quiz includes questions like “How would you describe the size of your bathroom?”, “What’s the natural light like in your space?”, and “How adventurous are you when it comes to color?”

clare quiz example
clare quiz thank you page

Do you wonder how this type of quiz helps to personalize the customer experience?

Take a closer look at the first message sent by a chatbot. It says:

Hi! I’m Clare. Think of me as your personal interior designer. I’m here to help you find the perfect color for your space.

Personalized messages like this make customers feel special and encourage them to complete the quiz and sign up for newsletters. When a quiz is presented in such a format, people find quiz results more trustworthy. 

Do you target users who look for a piece of advice from the experts in the field? Opt for this lead generation quiz type. A well-designed quiz chatbot will help you to engage your customers and attract new leads.

2. Personality Quiz

Humans are deeply curious beings. For no rational reason, users like to take personality quizzes like “What pizza are you?” and “Which Grey’s Anatomy character are you?”

And you can use it to your advantage. You can design a personality quiz for your brand and learn more about your leads and their preferences. 

Here is an example of a personality quiz designed by DSW, an American company that sells designer shoes and fashion accessories. DSW offers female users to find out “which brands they are.” 

DSW personality quiz

Since the vast majority of shoppers are obsessed with fashion brands, this quiz perfectly appeals to the target audience and works as a strong lead magnet.

The best thing about a personality quiz is that you can ask quiz players personal questions without fearing that these questions will scare them away. Users see personality quizzes as entertaining content, not a marketing tool. And for this very reason, they feel comfortable providing honest answers.

3. Knowledge-Testing Quiz

Another fun thing about human beings is that they like to test their knowledge. It’s tempting for people to know whether they are true experts in a specific field.

Sneakers Mag. offers its readers to take a “Big Air Max Quiz.” The quiz includes questions like “When was the very first Air Max – known as the Air Max 1 today – originally released?” and “Who designed The Air Max 95?” Naturally, only true “sneakers experts” know the right answers to these questions.

Sneakers Mag Big Air Max Quiz
Sneakers Mag Big Air Max Quiz results

Depending on the number of the right answers, quiz players get different results. If a user provides mostly the correct answers, he gets a status of “An Air Max Pro.” But if he gives incorrect answers, he receives a status of “An Air Max Beginner.” 

Sneakers Mag Knowledge testing quiz

If you create a similar knowledge test, ask players to share their results on Facebook and Twitter. It will allow you to generate more leads. 

Since people are obsessed with besting their peers, you can expect that followers of your quiz players will want to test their knowledge too. They will visit your website, take your quiz, and get familiar with your brand.

4. Quiz for Kids 

Who is your target audience? If you target families with kids, you can try to design a quiz for kids, not their parents. 

Even though children are not responsible for purchasing decisions, they still can influence these decisions. If you create a quiz that appeals to kids, you will engage your target audience and improve customer loyalty.

Kayak, a travel agency, created a series of fun quizzes for kids. Each quiz helps little travelers to learn more about a specific travel destination, for instance, about Hawaii or Paris. Quizzes include simple questions like whether surfing was invented in Hawaii and whether The Big Island is the largest island in the United States.

The purpose of these lead generation quizzes is to raise kids’ interest in traveling and to encourage parents to start planning a family vacation.   

kayak fun quizzes for kids

Do you think that quizzes for kids will work for your brand? Before you create a quiz, consider the following.

Modern parents want their children to consume more educational content rather than entertaining content. So it will be wise of you to design quizzes that will help schoolchildren learn something new about your industry or niche.

5. Instagram Story Quiz

Do you promote your brand on Instagram? Make sure to leverage interactive content in your strategy and create engaging Stories.

Instagram is a great place for a business to find its audience and build its brand. The only problem is that competition among content creators is getting more and more intense. If you create ordinary content, you will unlikely to achieve high results.

One of the easiest yet the most effective ways to create interactive content is to use Quiz stickers on Instagram Stories. Using this feature, you can create a short quiz literally in a few clicks. 

Your task is to choose a specific topic that appeals to your followers and come up with a few (preferably from three to five) interesting, relevant questions. The quiz itself may be entertaining, educational, or knowledge-testing. 

Just keep in mind that you shouldn’t use too simple or too complicated questions. Too simple questions will not drive curiosity. Too difficult questions will make your followers feel like they are “not smart enough,” and that will negatively affect their loyalty. 

Below, you can find a quiz designed by Petco, a pet retailer. The theme of this Instagram quiz is “United States presidential pets.”

Petco instagram quiz
Petco instagram quiz example

The questions of the Petco quiz were fun yet informative. A few hundred pet lovers took this quiz to test their knowledge of U.S. presidents and discover some new pet parenting facts.

If you want to make the most out of Instagram Quiz, you can choose a “quiz day,” for instance, “Quiz Tuesday,” and entertain your followers with a new series of fun questions on a weekly basis. It will allow you to maximize your social media marketing efforts and increase reach and engagement.

6. Product Recommendation Quizzes

Product recommendation quizzes are a great alternative to AI-powered product recommendations. Here is why.

Firstly, AI-powered product recommendations don’t count the recent changes in customer preferences. For instance, if a female customer bought a book with tips on how to survive the divorce, it doesn’t necessarily mean that she will want to buy a similar book in a few months. The chances are she will start dating someone and lose interest in reading books that cover divorce-related topics.

Secondly, customers see AI-powered product recommendations as intrusive advertising. And the more products you recommend, the more you irritate your customers.

Basically, product recommendation quizzes serve almost the same purpose as AI-powered recommendations do. But customers have more positive attitudes toward quizzes.

As we have mentioned above, modern people like taking quizzes and value the personalized experience. In most cases, they don’t mind taking a product recommendation quiz. Even more, they find the results of such quizzes valuable and trustworthy.

Let’s take a look at the following example.

Libro.FM is an audiobook service. Every few weeks, Libro.FM releases a new quiz to engage customers and help them discover new fascinating audiobooks.

Libro FM quiz example
Libro FM quiz
Libro FM quiz results

If you offer multiple products with similar features, we highly suggest you create a product recommendation quiz. It will help your customers to learn more about your brand and choose the right product for their needs.

Opt for the Right Quiz Type

Different quizzes serve different purposes and appeal to different audiences. For this reason, you should define your marketing goals and research your target audience before you jump into content creation.

Here is a short guide on when to use the quiz ideas described in this article:

  • If you want to personalize the customer experience, you should design a quiz chatbot.
  • If you want to learn more about your customers and their preferences, opt for a personality quiz.
  • If your current goal is to increase reach and engagement, a knowledge-testing quiz is the best option for you.
  • If your target audience includes parents, you should consider creating quizzes for kids.
  • If you strive to increase your social media engagement, try to create Instagram Quizzes on a weekly basis.
  • If you want to engage your leads and increase sales, you should leverage product recommendation quizzes.

How to Create Effective Lead Generation Quizzes

Are you ready to create your first lead generation quiz? We have a few tips for you.

  1. Find the quiz topics that resonate with your target audience and relate to your brand or your niche. Pay attention to the topics that are trending on social media and discussed online.
  2. Make sure that your questions are applicable to your target audience’s background. For instance, if you operate in the medicine industry, make sure that your leads have enough medical knowledge to comprehend and answer your questions.
  3. Write everything in plain English. Don’t overuse sophisticated words, acronyms, and technical terms. Avoid passive voice.
  4. Don’t ask too many questions. The more questions you add to your lead generation quizzes, the fewer users will complete them.
  5. Always proofread questions and answers. Remember that even one typo can change the meaning of the entire phrase and cause miscommunication. 
  6. Be polite and friendly. 
  7. Take quizzes designed by your competitors. Learn from their best practices. 

3 Mistakes to Avoid When Creating Lead Generation Quizzes 

Did you have a negative experience with using quizzes in the past?  Probably you made one of the following mistakes:

  1. You used the wrong quiz maker. To create an effective quiz, you need to use an advanced quiz maker tool like Woorise. It’s the only way to ensure that your quiz will not only look nice but also work effectively. 
  2. You didn’t put much effort into researching your target audience. If you don’t understand what your customers care about, you will not be able to create effective interactive content. Get to know your target audience better before you start producing new content.
  3. You used a random free quiz template. To draw users’ attention to your brand, you need to design lead generation quizzes from scratch. You can use available quiz examples for inspiration, but you can’t copy them.

Fix these problems, and then nothing will hold you back from making your content marketing strategy a success.

Leverage Lead Generation Quizzes to Make your Brand Shine!

Have you ever used lead generation quizzes in your marketing practice? We highly suggest you leverage this type of interactive content in your strategy in 2021. It’s a great way to reach a wide audience and get your brand noticed.

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