If you’re a business owner or marketer, using a social media platform to promote your brand is mandatory. With social media platforms like Facebook, Instagram, and LinkedIn, you can reach out to a broader audience in a short time.
LinkedIn, in particular, is one of the most effective social networks to reach out to professionals and generate B2B leads. As the platform itself has become the biggest professional channel with more than 645 million users worldwide, it’s time to incorporate a content marketing strategy to connect with your leads.
There are many LinkedIn marketing tools that you can use to leverage your tactics. The tools, however, can be used for content scheduling to sales generation. You can choose any tool to ease your work.
In this article, you’ll find out every marketing tool you can use for your LinkedIn marketing campaigns.
In this article
Finding and Connecting with Prospects
Woorise is an all-in-one lead generation platform that allows you to multiple type of campaigns such as promotions, landing pages, forms, surveys, quizzes and more to collect leads and engage your audience. It’s a powerful tool to grow and engage your audience on LinkedIn.
With Woorise you can create a wide range of interactive campaigns for your business including job application forms, lead magnet campaigns, NPS campaigns, advanced marketing and feedback surveys, event registration and signup forms, accept payments and subscriptions and much more.
Woorise also integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Aweber, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.
Crystal is a powerful recruiting tool that allows you to evaluate potential candidates’ personalities based on their LinkedIn profiles. It offers you information about the skills they possess and tests and quizzes about their strengths and interests. This helps narrow down results so your next hire can provide growth for your company.
Crystal’s process is delightfully simple and rapid. Simply upload the name of someone you’d like to learn more about, and Crystal will sort through their LinkedIn information to present their personality profile.
You can leverage this platform to sort and filter potential clients instead. With Crystal, you’re able to understand your leads better. You can then improve and manage your communication skills based on the client personality research to persuade them smoothly.
If you’re wasting hours a day trying to manage your leads and contacts on LinkedIn, Dux-Soup comes in handy. This powerful platform allows you to increase the productivity of your workforce by automating tasks such as following up with prospects, sharing their content, RSVPs for events they are going to attend, or connecting with them through messages.
Dux-Soup helps you have the most strategic LinkedIn campaign possible. It’s so easy to upload prospects and manage them from any device! Simply add your potential clients, and Dux-Soup will take care of reaching out with personalized messages that cater to their needs.
The dashboard is easy to use. It presents all of your targeted connections at a glance and enables you to easily edit their profile information once downloaded into Excel sheets – saving time in the process.
4. LinkedIn Sales Navigator
LinkedIn Sales Navigator is the fastest, most efficient way to tap into LinkedIn’s extensive network. You can leverage LinkedIn’s network of around 700 million+ professionals and take your sales pitches to the next level with their in-depth features.
This LinkedIn marketing tool enables you to harness the power of LinkedIn for everything from prospecting and mapping new connections to automating sales prospects until they’re ready to engage.
You can save time prospecting by connecting with a wide variety of potential leads in one place. Since contact information is automatically populated, all you have to do is swipe right or left on profiles you want more information about.
To get started with this LinkedIn sales navigator, you might want to check out this easy LinkedIn sales navigator tutorial.
LinkedIn is one of the best places to find potential customers and clients, but it can be challenging. LeadFuze lets you scan more than 200 million profiles and then identify if they’re worth approaching at all.
LeadFuze’s user interface is designed to be the best and efficient way for you to get detailed customer information. This platform will provide you with all of the information that you need—whether it’s about networking, generating leads, or attracting business partners.
With LeadFuze, you can create prospect lists and connect with them in no time. Since this LinkedIn marketing tool enables you to send cold emails to your prospects, make sure that each email contains a personalized message to keep them engaged.
Discover.ly is a Chrome add-on that helps you become more effective at social media marketing. By connecting your profile to Facebook, Pinterest, LinkedIn, Instagram, and Twitter, this platform will position your clicks in front of the most interested individuals in what you have to offer.
Discover.ly plugs into your browser like any other extension. When you click away from users on one site, you can see them again when clicking on another website. It will remind you of valuable prospects when you’re too busy with other work.
Since this LinkedIn marketing tool works like a Google Chrome extension, you can instantly notice if new information is coming. That way, you won’t miss any chance that may come from your potential clients.
SalesLoft is one of the next generations of sales tools for social media platforms. With SalesLoft, you can help your business deliver a better sales experience for your customers on LinkedIn.
You can also follow leads who raise questions, answer them in real-time, build relationships with influencers to establish prospects as followers, and keep track of all interactions in one place and measure performance.
With this platform, every sales professional can easily engage with targeted prospects and customers on LinkedIn. This is how SalesLoft helps your business generate sales: contact information is imported automatically into the system, then it connects your contacts to documents, files, videos or presentations that you’ve prepared ahead of time for your prospects. That way, it’s easy to know which messages will resonate best with the people you want to reach out to most.
Creating Visual Content
Canva allows you to design any graphical content and share it on LinkedIn. Canva is a powerful, fun and easy to use platform for your LinkedIn marketing campaigns. With Canva, you can design everything you need— from logos and illustrations, right through newsletters, social media posts or presentations.
This LinkedIn marketing tool enables you to directly share and publish beautiful content on your LinkedIn platform. Thanks to its user-friendly interface, even beginners without a graphic design background can navigate the platform and make a design right away. You can quickly drag and drop the element you need to make social media posters, presentations or website designs.
Snappa helps you design stunning content for you to use on your business accounts like LinkedIn, Facebook, or other social media platforms. Using Snappa is pretty easy as you can choose templates and make social media content out of them.
Designing on Snappa is a fun process because you can design any content right from scratch if you don’t want to use the template. You can also create a logo for your business to be placed on your content every time you make new posts.
Snappa is superbly designed with clean lines and features that work flawlessly together, so every detail goes smoothly. This platform makes a perfect, beginner-friendly LinkedIn marketing tool.
Stencil is a beautifully designed LinkedIn marketing tool that makes it easy to create beautiful graphics for your social media account. Whether you’re building an engaging blog post with images or designing professional LinkedIn content, Stencil will help you get the job done quickly and easily by providing high-quality templates when you log in.
Stencil gives you the power to create graphics, templates and infographics for your LinkedIn posts and social media content in minutes. With Stencil, it’s like having an entire design team at your fingertips. You can transform any blank document into gorgeous marketing content at your fingertips.
Finding High-Performing Content
11. Social Animal
Social Animal allows you to find useful content on LinkedIn and use it for your ideas. To understand what the audience loves on content, you need to check and research the most recent and top-performing content related to any keyword.
With Social Animal, you’ll gain insights on top trending posts. You may as well discover the LinkedIn groups that have a strong influence over specific topics.
You can also find LinkedIn influencers with high engagement rates to collaborate with you. This way, you can tap on new audiences that previously you don’t have.
Buzzsumo helps you find, curate, and generate content on LinkedIn effectively. You don’t need to spend hours scrolling past on the LinkedIn feed to find inspiration.
With Buzzsumo, you can easily click on a button to see which content has been shared the most, filtered by keyword or competitor. You can also discover some killer content like product explainer videos, mini infographics, and customer reviews to come up with ideas for LinkedIn campaigns.
You may as well find popular influencers and use an endorsement opportunity to promote your business on LinkedIn. This platform is top-notch for finding top-performing content and popular social influencers in a matter of a time.
Scheduling LinkedIn Content
Buffer is the tool you need to take control of all your social media networks. It combines scheduling, analytics, and communities for a complete approach from start to finish.
If you’re a busy social media manager, handling many social media platforms can be daunting. However, you can use Buffer to help you ease your work to join multiple meetings without burden.
With Buffer, every day can be productive: just set up your social media posts ahead of time or in seconds with mobile apps for iPhone or Android – so that posting is not part of your hectic daily routine.
14. Sprout Social
Sprout Social is a social media management tool that doesn’t require any technical know-how. It makes it easy for you to manage your company’s social media on LinkedIn, Twitter and Facebook, so you can spend more time doing what you love: running the business.
Sprout Social helps professionals manage their presence on LinkedIn with the all-in-one app. With this service, you’ll find checking connections and messages simple, getting introduced to new leads, and engaging with possible clients.
Sprout Social also features powerful analytics tools that give the user insight into their followers for quick, actionable insights. When you use this platform, it’s like having your own social media management team!
Hootsuite is a social media management tool for modern marketing professionals. Connect your Facebook, Instagram, LinkedIn, Twitter, and other social media platforms with Hootsuite to post in one place.
With all your content integrated into one inbox, you can plan to post your content efficiently. This way, you can reach new followers and boost engagement rates thanks to advanced scheduling features and monitoring tools.
You can use Hootsuite to schedule posts as far as weeks or months in advance with one click of the mouse. You can as well respond to customer messages quickly and filter out certain keywords so they’re never seen again by your followers. Overall, this application is a great LinkedIn marketing tool to effectively help you keep up with all of your social media works.
16. Social Pilot
SocialPilot is a one-stop solution for your LinkedIn Marketing tool that helps you bulk scheduling posts, manage the social media team and its work, discover relevant content and amazing visuals. This platform will take care of all these tasks and help you drive engagement in a short time.
You can work smarter and save time with SocialPilot. This platform allows you to collaborate with your team to manage tasks and find compelling content for your LinkedIn post. All while staying in control of everything from anywhere you are.
Moreover, SocialPilot offers a useful LinkedIn analytic that you can use to monitor your content performance from time to time. The analytic can also be saved into PDF reports where you’re able to present it to your team members easily.
LinkedIn is the most extensive social network for every professional in the world. On this platform, you can meet and connect with like-minded people who share similar interests with you. That’s why LinkedIn makes a great platform for business.
With LinkedIn, you can build an audience as well as generate sales from scratch. Make compelling content to hook your targeted audience to check out your business profile in a short time. Many closed sales are initiated from social content that marketers share on LinkedIn.
In order to help you better run a LinkedIn marketing strategy, this post presents you with the most useful tool to leverage your campaign. For example, if you want to make visual content without an in-house design team, you can use Canva, Stencil, or Snappa to craft the content seamlessly.
When you need the inspiration to make LinkedIn posts, check out Social Animal and Buzzsumo to discover top-performing and trending content at the moment. You don’t need to copy the content entirely since it will ruin your reputation. However, you can always take the idea and make your own LinkedIn content that fits your business.
There are also LinkedIn marketing tools to help you publish and schedule content as well as find prospects. Find out the tool that you need for your LinkedIn campaigns from the list above.