Detectives, unruly dogs, and businesses: what’s the one thing they have in common? The need for leads. It’s nice for a business owner to imagine their company being recognized as the de jure market leader and rewarded with extreme popularity and fanatical devotion, but it isn’t a strong likelihood. Even Apple flirted with bankruptcy and toiled for years before its iPhone range made it an almost-unstoppable household name — and it still advertises very extensively.
Now, you can (if you wish) adopt a traditionalist approach to the process of lead generation. This involves diligent manual effort combined with no small measure of speculation. Try something, see how it works, check the resulting conversations, and try again after making some changes you think might turn things around. But it’s a scattergun effort. Why be so casual when we live in a time of such rich and rapid technological innovation?
Indeed, the digital landscape is teeming with lead generation apps and tools eager for your attention and custom, each promising to deliver a key piece of the puzzle. Marshal them optimally and it will yield an enhanced conversion funnel that returns greater results at a lower cost and with a reduced average turnaround time.
But how are you supposed to choose? Search for any given purpose and you’ll find a glut of choices guaranteeing ostensibly-similar things. Well, in this post we’re going to pick out an array of options that warrant selection over comparable offerings. (Note that we won’t dwell on pricing: some have free tiers, others don’t, but you’ll need to pay if you want to get the best results.)
Are the apps and tools we look at here inarguably the best? That’s truly impossible to guarantee given how quickly the SaaS world moves. You won’t put a foot wrong in choosing any of them, though, and that’s the best you can realistically hope for. Let’s begin.
In this article
While it’s an obvious choice to open the list given the context, Woorise is indeed a powerful and well-rounded tool for generating leads through the creation of all the materials necessary to run online promotions, quizzes, surveys and such things can be incredibly effective. Who among us doesn’t feel the urge to avoid FOMO (fear of missing out) and receive more value than they offer in return?
Woorise is an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products.
Woorise integrates with popular marketing platforms like Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.
Woorise platform includes social actions for any social platform such as Facebook, Instagram, Twitter, YouTube, share buttons to encourage social engagement, referral rewards, drag & drop builder, pre-made templates, email notifications, conditional actions, 1-click pick winners, export data to CSV, analytics, fraud detection and a lot more.
2. HubSpot Marketing
A CRM-powered tool, HubSpot marketing can help you do much more than just generate leads – you can connect with those leads on communication channels they’re using.
The tool provides you with several options for lead generation, including regular forms, pop-up forms, automated emails, and live chat, which can be an especially useful tool.
Once one of your leads fills out a form, their contact info from the Internet gets pulled in, including things like social media profiles, job title, etc. All of your leads’ activities are stored in your CRM, so you can learn more about every single lead – what they viewed and what they’re interested in!
Now that you have their contact information, you can engage these leads in a number of ways. You can create personalized emails using the built-in drag and drop editor, or engage them via the live chat on your website. All these interactions are easily managed with a single inbox.
You can also track your analytics and see what content on your website generates most leads.
3. ProProfs Quiz Maker
ProProfs Quiz Maker is one of the best online tools for creating all kinds of quizzes. The intuitive tool makes it easy to create highly visual and engaging quizzes that you can use to generate leads from your website and social media.
You can add a customizable lead form to your quizzes at the start or the end to capture essential information such as name, email address, location, etc., or ask your own questions, such as “how did you come across this quiz?”. ProProfs also supports integrations with all major marketing tools, such as HubSpot, Salesforce, Active Campaign, etc., for automated lead segmentation and email drip campaigning. `
Another cool thing about this user-friendly tool is that it comes with a massive question library featuring one million+ ready-to-use questions, making quiz creation a breeze for everyone. You also get access to 100+ settings for customization, beautiful quiz templates, pre-built & custom themes, white-labeling features, and much more.
Ringblaze is a VoIP (Voice over Internet Protocol) business phone system that small businesses use as a cornerstone of their customer service teams. With it, you can have limitless extensions and all other regular call center features like call forwarding, call recording, etc. The tool also offers advanced team collaboration options, so your team can leave comments and easily collaborate on calls.
However, while these features by themselves offer you a lot of lead generation options, there is one specific feature that helped Rinblaze make this list. Unlike other business phone apps like RingCentral, Ringblaze features the click-to-call widget.
The widget is simple but works amazingly – with just a few clicks, you can set up a “call us” button on your website to allow your users to contact you easily.
Although live chat and social media are valid options to contact your potential customers, some users simply prefer the personal touch of a phone call. That’s especially the case if you’re selling a complicated service that may require some explanations.
So, if you’re looking for a business phone system with advanced online options, give Ringblaze a try!
5. Leads API (Crawlbase)
A powerful tool meant to help with swift yet easy lead generation. Crawlbase’s Leads API allows you to extract fresh leads from millions of web pages so you reach out to your potential customers without any delays.
The API offers the option to get data either in CSV or JSON format integration-ready for CRM. If you want just a few website leads, your dashboard has a built-in leads engine that helps you with that. But if you want to do the same at scale, then the API is ready to be used at any time with 20 requests at the same time and extended lookups as the bare minimum to get the most leads out of a website you feed it with.
Once you have data, your sales and marketing teams will feel energized to utilize different mediums to reach your potential customers. This would help optimize your sales and marketing strategy and operations. Apart from CRM integration, the API is also effortlessly integrable with other systems and databases.
Albacross is a tool that does a crucial task: it helps you identify anonymous visitors that come to your website. More than that, you can track their navigation habits and eventually contact them.
That’s especially useful if your product is targeting a particular audience – you can see if anyone who belongs to that demographic is scrolling a specific page on your website, and even find out where they work. You can then tailor the message to attract better, targeted leads and contact them using a CRM or marketing platform.
That brings us to another great thing about Albacross: the number of integrations it offers.
On their website, they claim to offer “over 100 integrations and counting”. Among these integrations are some of the most popular marketing automation tools out there: Salesforce, MailChimp, HubSpot, Slack, Pardot, etc.
So, you can use Albacross to identify your visitors and their niche, and then easily export this information into an automation tool you’re already using. This way, you’re guaranteed to reach a relevant audience with a more relevant message.
Being open to feedback and using that feedback to improve your business is one of the best things you can do in 2020. In fact, around 70% of customers admit they have spent more money to purchase something from a company that offers good service.
One way to get that feedback is to use surveys which you can easily implement anywhere on your website. Qualaroo offers that service – on-site polling to better understand your users and their needs.
The best part of it is that you can interview users contextually, meaning you can ask them about their purchasing experience while they’re browsing your products, or ask them how they learned about your product once they complete the order. You can even run exit interviews to see why some customers aren’t converting and identify exactly which part of the process you can improve.
But, as with many polling tools, this tool can be used to collect leads. You can use Qualaroo forms as a great way to get contacts and more important information about your target audience.
Once you get a comprehensive contact list, you can easily launch a targeted marketing campaign.
When it comes to conversion optimization, HotJar is one of the most popular tools on the market. It’s filled with very useful features that help you understand your users better, and more importantly – learn what you can do to improve their experience.
Perhaps the feature HotJar is most known for are the heatmaps that show you exactly which part of a specific page on your website users interact with the most. You can then analyze this data and leverage it to create special offers or launch targeted campaigns.
However, the tool goes even further – you can get full recordings of a visit on your website. That means you can watch a video where a user browses around, scrolls, clicks, goes back, etc. That way, you can identify literally the very second when a user converts or decides to leave your website.
If that wasn’t enough, HotJar also has a survey feature which allows you to insert a poll anywhere on your website, get user feedback, and yes – get leads.
HotJar can be a great choice if you run an e-commerce website and you’re interested in learning more about the behavior of your visitors.
Zuko may not be the only form making tool on this list, but it certainly takes forms to a whole new level. Creating forms and receiving feedback from users is one thing, but truly understanding the logic behind those forms is another.
Zuko is not a lead generation tool on its own, but it can help you improve your lead generation by understanding and improving all of your forms. What fields cause your users to leave a form? How do different devices interact with it? Which field requires the most time to complete? You can answer all of these questions with Zuko and use them to improve your users’ experience.
The tool also provides you with a lot of data in the form of actionable insights that can help you improve your UX and increase conversion rates.
A/B testing is also a great bonus feature – you can get field-level user insight and see which test won and why.
Getting leads on social media can be a tedious task, but Discover.ly can make it much easier by giving you more info on your contacts.
The main role of this tool is cross-platform information. Simply put, Discover.ly can help you learn more about your leads using a single social media profile. So, for example, if you only have someone’s Facebook profile, you can use Discover.ly to get their LinkedIn information, mutual connections, and even tweets.
It works the other way as well – you can use someone’s LinkedIn information to see if you have mutual friends on Facebook. It’s a simple way to find leads without navigating through individual connection networks, which could take up a lot of your time.
The best thing about Discover.ly – it’s a free Chrome extension, so you can install it and have it up and running in a matter of minutes, completely free of charge.
11. Hello Bar
At first glance, Hello Bar might look like a typical lead capture tool, but it works it a pretty unique way and offers lots of useful features.
It started its life as a simple notification bar, but it has since evolved into an advanced CTA and lead generation app that lets you create various messages for your website visitors. While standard lead generation forms are usually static and embedded on a landing page, Hello Bar works like a sticky banner that can show up at the top or bottom of the browser.
Here is an example of how it looks like at the top of their website:
You can use this short form to direct your users anywhere on your website, and it’s perfect for short announcements, limited discounts, or any other contextual promotions that have a time limit.
All you need to do to get started is to enter your website URL and they will show you how to create display ads. After that, you can install modal pop-ups, create campaign goals, and even start email integrations.
Not all tools here are especially complicated, but that’s to be expected. AeroLeads is a shining example of an app that serves a singular function but does it effectively and usefully. In short, it’s chiefly a utility for sourcing and detailing prospects through LinkedIn (the professional network that’s particularly valuable in the B2B sphere).
Upon signing up to the service, you need only install a Chrome plugin and start searching LinkedIn for the people who meet your criteria. When you find them, you can use the plugin to add them to AeroLeads, at which point it will begin to trawl the internet for relevant information about them.
Most notably, it will seek to pick out full names, job titles, phone numbers, and email addresses — and once it’s done, you can export the data to a spreadsheet or to the software suite of your choice for further analysis. If you’ve ever spent an afternoon trying to identify more prospects for an outreach campaign, this simple tool might well make an excellent addition to your lineup.
Another service that relies heavily on LinkedIn, Crystal is an interesting tool that you might not have heard anything about — but if you deploy it smartly, it might well yield some valuable insights. Here’s how it works: you install a Chrome extension (as with AeroLeads) that kicks in to deploy Crystal’s Personality AI when you view a relevant LinkedIn page.
The system was designed to analyze personal characteristics and patterns, parsing all available content and data points and producing clear insights into how people prefer to communicate and how receptive they’re likely to be to given outreach efforts. Since a failed outreach attempt can actually sully a prospect on the notion of talking to you in general, this can shield you.
How accurate are the identified insights? According to company research as of September 2020, 80% accurate on average. And since the service provides situational advice as you proceed through conversations (telling you to be more or less formal, for instance, or change the tempo), you can simply leave it to give you some handy pointers.
You’ve surely heard of Zapier: it’s the most widely-regarded tool for general automation in the SaaS industry, and for good reason. Whenever you want to share data between pieces of software as a matter of routine, or have an action in one suite directly and immediately prompt a different action in another suite, Zapier can handle it all for you.
It certainly helps that it’s sufficiently popular to be supported by all software developers who want to offer competitive services, meaning that you don’t need to worry about whether it’ll work with the other lead generation apps and tools you decide to use. Make it the glue that holds your entire lead generation funnel together — sometimes the right choice is also the easiest.
Social proof is one of the most powerful motivators in existence, and its significance is only magnified in the world of online retail. After all, shoppers can’t inspect potential purchases directly — they can’t feel them to assess the quality of the materials used, for instance. They can only go on two things: the word of those trying to convince them to buy (the manufacturer, retailer, or affiliate marketer), or the word of those who ostensibly aren’t concerned either way.
That’s where reviews come in, as a 5-star review can make all the difference. Proof takes things to the next level by allowing you to easily tweak a landing page with personalized social proof. In addition to using custom messages, you can add testimonials, client logos and selected stats that suit the industry and preferences of your target prospect.
What’s more, it’s a code-free service, so you don’t need to get into the nitty-gritty of programming languages. Just get started, follow the instructions, and make some changes.
Email marketing is a cornerstone of the lead generation game, as most of the average online company’s leads will come from its existing customer base. Loyal customers are markedly easier to sell to, after all: they pay more attention, object less, and ultimately buy more. Having a robust email marketing strategy is utterly essential — but which email marketing suite to use?
In truth, there are many excellent options on the market, but let’s go with MailerLite in this case. Why? Because it’s designed to be uncomplicated and accessible (hence the “Lite” in the name, which doesn’t apply to the set of features). Very usefully, there’s a tier that’s 100% free with few feature reductions: if you can do without things like live chat support and templates, you can have up to 1000 subscribers and send out a huge 12000 emails per month without any charge.
Though they’re not always appreciated for it, chatbots can be superlative lead generators, and it really comes down to what level of interest qualifies a lead. When someone arrives on your website with a vague awareness of what you do and a strong probability of leaving imminently, do they still count as a lead? Perhaps not very usefully. They need to be convinced — and the humble sales chatbot has a huge role to play in that process.
Consider that you can’t provide live support on a 24/7 basis unless you have a huge budget, and even then you won’t be able to cover spikes in demand without delays. A strong chatbot with scalable architecture can field any number of visitor queries simultaneously, regardless of the time or circumstances (very notable considering the prominence of international retail).
Where there are simple questions to be answered, a chatbot can answer them. Where there are complex matters to be discussed, a chatbot can flag them up and forward them to human assistants. But aren’t chatbots difficult to design? That’s where Landbot comes in. It’s a code-free chatbot builder, allowing you to create chatbots for the web (as well as for WhatsApp and Facebook Messenger if needed). There’s no good reason not to give it a try.
Just as chatbots can build upon weak leads, so too can pop-ups — but only when implemented extremely carefully. A pop-up that’s poorly designed (or timed) can dissuade a prospect, after all. Like most of the tools on this list, WisePops offers an easy-to-use drag-and-drop interface that allows you to design your perfect pop-ups and choose exactly when they will trigger.
These pop-ups are particularly useful for ecommerce sellers because they’re perfect for highlighting relevant products or offers, but they can do great work for other businesses too. You could have a pop-up offering a valuable piece of content in return for an email subscription, for instance, helping you to build up your prospect database.
Before you deploy any pop-ups, though, think really carefully about all the pop-ups that have annoyed you over the years. You have to be extremely delicate — but if you can walk that razor-thin line, you can achieve a notable uptick in prospect interest.
Popups can be annoying to your visitors when not done correctly. OptinMonster is a powerful lead generation tool that lets you add exit-intent popups that will show up when visitors are trying to close a page without off-putting them.
The good thing about exit-intent popups is that they are less annoying and could help to persuade exiting visitors to change their minds and take your intended action- which is to convert them into genuine leads.
The tool is superb. Its drag-and-drop builder lets you customize and integrate popups easily. You can use the A/B testing functionality to test the performance of your popups.
What’s more, OptinMonster can be used alongside the popular email marketing and CRM tools so you can capture and manage your leads effectively under one dashboard.
As if that’s not all, the tool lets you add mobile-responsive popups so your mobile traffic is taken care of.
In short, OptinMonster helps you increase your email subscriptions, drive better leads, and generate more sales.
Intercom is one of the best lead generation tools as well, with more than one use case.
First, being a modern massaging app you could use it to engage with your website visitors in real-time and gather useful information for business growth.
Secondly, the tool can aid you with customer support, onboarding, and retention.
Their chat butt is just awesome.
The good thing about Intercom is that the tool lets you set certain rules that show up when your website visitors meet certain conditions.
For instance, if a visitor stays for 60+ seconds on your pricing page, the tool could display a message to let them take an action so your customer support team could speak to the visitor directly.
If you’re looking for a lead generation tool that lets you gather product feedback, collect leads from your website visitors, and provide support to your current customers, then you would never go wrong with Intercom.
The bottom line
There are a lot of lead generation apps and tools out there, focusing on pretty much any step of the consumer journey – from social media, to website visits and purchases.
We tried to include the most diverse tools in this list to show you all the possible roads you can take in your lead generation journey.
Let us know if any of these tools helped you get more leads!