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14 Best Instagram Tools to Increase Engagement

Instagram Tools to Increase Engagement

Have you been trying automation tools for your Instagram posting but still see no significant engagement?

Well, that is because you have not yet got your hands on the right one’s.

You need the right social media management tools alongside others like Instagram design and survey tools to ensure less work yet more engagement.

In recent years, selling on Instagram has become an incredibly popular choice for businesses seeking to promote their business online. Allowing them to become the center of attention for marketers, influencers, solopreneurs out there – and considering the statistics, it’s easy to see why. Promoting a business on Instagram provides the opportunity to access a community of over 1 billion users.

Instagram is particularly useful for marketing to the often-unreachable “Generation Z”, 72% of teens use Instagram every day. In fact, most of the brands on Instagram are solely targeting this community to achieve the most Instagram engagement.

I’m a huge fan of @chipotle Instagram profile that delivers burritos but has occupied about 30% of the following from their memes!

chipotle Instagram profile meme example

I understand ALL brands can’t use this tactic, and they need to take a professional approach but they also manage to engage their audience.

See how ContentStudio engages their followers using attractive colours and relevant, useful information, on Instagram.

ContentStudio Instagram posts

Let’s take a look at a bar graph from Statista that shows the Annual Instagram advertising revenues in the United States from 2018 to 2021. Wow, they’re huge!

Annual Instagram advertising revenues in the United States


Having your brand stand out without Instagram ads and Influencer outreach is getting harder than ever. 

Now many of you might disagree with me but let me explain.
How many times have you looked up a product on Instagram via hashtags to buy it?
Maybe 1 to 2 times a month at most.

And how many times you’ve bought something that just showed up in your Instagram feed from nowhere, that you were not planning on buying?
Well, It’s safe to say this number is a lot higher than the one above!

Now many of you might agree with me on the power of Instagram ads but don’t understand what I mean with Influencer outreach as such an important aspect for your Instagram business growth.

I’ll share one example from my experience. 

I came across an eCommerce website that I’ve been looking at for a long time but didn’t try.

Then recently, I saw my favourite beauty Influencer promoting their Makeup brushes. And it quickly changed my mind.

Instagram Makeup brushes beauty Influencer

I checked out their products and purchased quite a lot of Makeup! 

Does this happen to you too? 

Do you also change your opinion on a brand if an influencer suggests so?

It works on me every time!

For your Instagram ads conversions to be high you need a good brand reputation as well, but what if you’re only growing? 

That’s where Influencer Marketing benefits the most.

But then again, sponsored Influencer marketing is A LOT of investment!

It’s definitely clear that for organic growth of your product, You need to increase your brand name authority. 

Doing that Organically is a tough task! 

This is why I recommend using Instagram tools to help you grow your business! 

They increase the engagement you need for your Instagram to bring maximum traffic and build a brand name by distributing that traffic to your other channels as well as your website.

You must be wondering how is that? 

Well, I’ll explain that while listing each Instagram tool performing different tasks. So make sure to give a read to each one of them. 

You can find a number of Instagram tools on the web but many are either spam or just a waste of money. Therefore, it’s crucial what you buy for your business. 

I have created a list of the best Instagram tools for you to be safe from spam and useless apps. Let’s dig in! 

1. Woorise

woorise lead generation platform

The success of Instagram is determined by the engagement factor and the best way to achieve most engagement is through giveaways, quizzes and surveys. 

If you’re not using your Instagram stories as a means of interacting with your audience, then start doing that right away! 

If you want to expand your business or grow followers and presence on the social media platform, Woorise is the best Instagram tool for you. Woorise offers a huge range of highlights like; an easy-to-use campaign builder and a ground-breaking analysis that helps us comprehend what works and what doesn’t. But, what makes Woorise stand out is its ability to make running giveaways and contests so much easier.

With Woorise, you can simply select from contest templates and watch your campaign become a web sensation. If you choose to run a basic “like, follow and tag” contest on Instagram, for instance, Woorise can assist you with approving the entries. The tool has also got a 1-Click pick winner to feature to save you from the tedious task of manually exporting all entries into an external sheet.

Taking out time to create one single quiz or survey can be a tough one, therefore I recommend using Woorise.

Woorise Customer Feedback Template survey

Woorise is the easiest way to create viral Instagram giveaways, landing pages and engaging forms such as surveys and quizzes from a drag & drop builder, helping businesses connect with their audience easily.

You can create contests and competitions and easily insert rewards via pre-build social actions.

I’m a fan of the built-in campaign to refer a friend. Quickly set up a campaign and pick your winner through filtered click pick winners without having to go through each share manually!

2. ContentStudio

ContentStudio Discovery Curation Social Media Management Platform

Posting on Instagram regularly is the most effective method for increasing followers and engagement.

But posting regularly also considering the best times to post on Instagram can be a hassle and can take a lot of time.

ContentStudio is a content marketing and social media management platform for growing social platforms.Content Studio has some unique Instagram features that I absolutely love:

  • ContentStudio shows you the highest engagement rate w.r.t your nche, location and audience which helps big time maximize engagement.
  • Design your Instagram post on ContentStudio with Canva Integration. Contrary to anything else that starts with a social message and can then be added, ContentStudio lets you design your post through Canva on the same page. 
  • Content Studios First comment and Hashtag suggestions gets the work done in seconds.
  • Media Library keeps your images saved and helps you keep track between used and new images.
  • Lastly, Instagram Analytics analyse your profile based on your reach, engagement, impressions,post actions, audience growth,top posts and stories. It also lets you understand your reach, audience , hashtags and much more!

The tool helps to plan, discover, monitor and share content. You can share curated content on your social channels to drive traffic from your social media to your blogs.

It also keeps you updated with highly relevant and trending content suggestions from their database collection of sources.

You can select posts individually from your feed and publish content automatically to your selected channels.

Making the scheduling automated can actually save you a lot of time and let you focus on other prospects in growing your business. 

Simply. Curate content and post to your Instagram If you can’t think of anything new.
And share the same post to all your social channels in just one click!

Moreover, the social inbox is really helpful in managing all your customer interactions in one place, giving your customers a warm and human feel with minor manual work. 

3. Replug 

Replug Best URL Shortener Get extra traffic and leads from your shared links

Replug can optimize your traffic through a Bio-Link in your Instagram account to house all the other links you want to drive your followers too.

Bio-Links feature with Replug helps you create a code-free landing page where you can show your availability on all of the Social Networks to increase the brand awareness and to redirect the audience from one social channel to another or to website, leading to an increase in followers and traffic on all your channels and landing pages. 

You can share that link to other networks as well to redirect your audience to your Instagram page. 

Just add your Branded landing page URL to the bio section on Instagram and enjoy the increased engagement to all your content equally. 

Replug is a huge time saver Instagram tool. If you are a social media marketer, you must be aware of placing links to external sources and that’s in the Instagram bio. To insert the link you will have to re-enter your link over and over again each time you update your blog.

That’s where this tool will be useful for you. You can edit the destination URL of that link. Now, you wouldn’t need to manually change the branded link over and over again.

You are also provided with this feature of customizing your bio links with the desired colours that will match your brand personality.

This is visually appealing for the user, who will be tempted to visit your blog!

4. Canva

Canva Collaborate Create Amazing Graphic Design for Free

Canva is the most popular design tool with lots of amazing Instagram templates. It’s user-friendly and visually easy editor makes the work a lot easier. Along with instagram posts it allows you to create certificates, posters, slideshows, event flyers, resumes, cards, and infographics with its drag and drop builder.

You don’t need to have designing skills to use Canva and that’s the best part. It has over 10,000 Instagram templates you can use and edit for your posts.

It has a free and paid version with over 250,000 templates in free version. It lets you share and download your work, great for students to create and download presentation templates.

5. Vista Social

Vista Social Modern social media management tools for everyone

Vista Social is a modern social media publishing, measurement, listening, and review management platform for this decade of social media. 

They were the first tool to launch Instagram Reels direct publishing and carousel post scheduling out of every platform on the market. 

Vista Social is a social media management tool of the future offering the latest solutions for the ever-changing social media landscape. Here are some of their most loved Instagram features by top brands, agencies, and social media managers:

  • Direct publishing for Reels, Carousels, images, and videos (say goodbye to notification scheduling or inconvenient apps to install).
  • Optimal send times to automatically publish your content at the times proven to generate the highest engagement from your followers.
  • Access thousands of social media post templates and easily design engaging visual content for you and your clients with Vista Social’s Canva integration 
  • Utilize built-in media libraries to easily keep your images and videos organized.
  • Editing tools inside Vista Social help you keep your Instagram posts looking great. 
  • Create more on-brand content for your accounts with Vista Social’s Instagram feed planner. 

Never miss another comment, mention, or message with their intuitive social inbox that lets you delegate messages to specific team members and provide quick responses.

The best part is that Vista Social isn’t just limited to Instagram. Their platform has a number of powerful social media integrations for TikTok, Pinterest, Facebook, Twitter, LinkedIn, YouTube, and more!

Vista Social lets you schedule your content for multiple profiles across different networks and provides you with detailed analytics to measure, report, track, and optimize your posts — all from one easy-to-use dashboard. 

Their platform offers simple pricing with only two plan options available: a free plan and a paid plan. The free plan lets you connect up to 3 social profiles for 1 user. After that, it’s only $2/social media profile a month (on annual plans) with unlimited users, profiles, and post scheduling.

6. Instasize

Instasize Photo Editor Video Editing App for Creatives

The latest version is an all-in-one content creation tool with a massive selection of high-quality filters, an impressive text tool, a wider selection of borders, and now has a beauty tool. All these are perfect for brands, sellers, and companies posting promos and announcements on their Instagram.

Instasize is a must-have if you are a social media person and upload pictures and stories regularly. This tool is best for you as you can edit your photos and videos with premium filters, picture borders, collage maker, retouch tools, format photo resizer (resizing the photo to fit any social network line Instagram) and so much more.

Instasize lets you create and edit your story before you post and also some native features like having a video segment appear to last longer than fifteen seconds.

Updating social media can sometimes be a chore, but Instagram stories allow you to have a bit of fun and showcase what makes you unique. So take advantage of it and take your stories to the next level using Instasize.

7. Boomerang

Boomerang from Instagram Create captivating mini videos that loop back and forth

Boomerang is a fun tool Instagram offers. It makes everyday moments fun and unexpected, creating mini videos that loop back and forth. It adds looping effects to photos, captivating the user.

The app takes 10 photos and combines them together, speeds up the video and smooths out any bumps, then loops it back and forth. Boomerang can make your story unique and even more fun. Now, you can easily take a Boomerang inside Instagram.

You can easily make a Boomerang on Instagram by swiping right from your feed to open stories camera. Select the “Boomerang” mode. Tap record and the camera will stitch together a burst of photos into a mini video that plays forwards and backwards. Then, share it to your story!

8. Prequel

Prequel Instagram photo and video editor

Prequel is a photo and video editor with bold filters and special effects that will keep you on-trend with Instagram aesthetics.

Any filter you are looking for, you can probably find it in Prequel. It also offers live filters for video recording, which saves time of putting filters later on. It is perfect when you are going live and can also make your Instagram stories stand out!

In Prequel, art and technology meet together to bring unique effects and editing tools to the users. The effects give photos and videos a retro look or the hip Glitch look, adding the finishing touches to the Insta Story.

9. Milkshake

Milkshake App Free Website Builder

Milkshake allows you to create a website all on your phone. Milkshake is a tool that was created to help creative, entrepreneurial women to build their personal brands, grow their businesses and make the most of their link in bio on social media.

Milkshake is a fun, fast and easy website builder that enables anyone to make a stunning Insta website on their phone in minutes. You can personalize each of your cards with text, images, GIFs, YouTube videos, blog posts, links and more.

An Insta website via the Milkshake App allows you to further extend your Instagram profile. It helps bloggers and other users to harness and grow on Instagram. It is super user friendly and simple.

10. Hootsuite

Hootsuite Social Media Marketing Management Dashboard

Hootsuite offers features that go above and beyond Instagram’s analytics tool. This tool will help you get a 360-degree view of your results on all social networks from a single place and monitor improvements over time.

It can help you create engaging Instagram Stories and Carousels using brand-approved images and videos. You can also collaborate to ensure quality, and fine-tune your content on the go with mobile.

Pick a metric, track your progress, and prove the effectiveness of your content strategy with visual reports that show you exactly what’s working on Instagram.

It also saves time by scheduling and publishing images and videos directly from the Hootsuite dashboard and mobile app to your Instagram Business accounts.

11. Iconosquare

Iconosquare Instagram Facebook Twitter Analytics and Management Platform

Iconosquare is a social media analytics and management platform for Instagram. This tool gives you the ability to get in-depth insights into your social media performance. It also helps to schedule and export reports, auto-publish your posts, monitor competitors’ and hashtag activity and assists in engaging with the audience.

It is simply an awesome tool to help maximize your Instagram impact. The analytics are helpful when it comes to interpreting the performance of social media posts and adjusting strategy.

Using Iconosquare, you can visualize what your Instagram feed will look like prior to posting, which is immensely helpful for a brand that focuses heavily on the style of its content.

Iconosquare is very user friendly and straightforward. Using Iconosquare makes scheduling branded Instagram posts efficient and quick.

12. Kontentino

Kontentino Streamline your social media workflow

Kontentino is another social media automation software to automate your posts on Instagram. Another social media management software that helps with scheduling, analytics, reporting, competitive analysis and collaboration for multiple social media platforms, including Instagram.

Kontentino is simple and the most human-friendly social media content tool for agencies, social media managers, and their clients. This tool helps to plan, assign, approve and schedule posts easier than ever. 

Using Kontentino, you can schedule your Instagram posts including Instagram video posts, carousels or stories. You will just have to select the date on which you want your post to be published, in the Kontentino calendar and upload a photo or video from your computer. 

This tool will save 40% of the time you and your team would spend on the operational tasks. It helps you have your posts organized. It is indeed the best scheduling software.

13. Later

Later Worlds Favorite Instagram Marketing Platform

Later emphasizes on Instagram more than other social media platforms.If your sole objective is to find a simple way to post to Instagram (and possibly some social account bend), then Later suits you best.
It’s Visual Calendar gives a glimpse into forthcoming posts and ensures that when the schedule is set, no manual work is required. Users can see the aesthetic design of their feeds and see how images look after they have been published.

It does not have any powerful features, such as social listening and detailed reporting,but it is still ideal for sharing only on social media.

14. SocialPilot

SocialPilot Social Media Scheduling Marketing and Analytics Tool

SocialPilot is another popular social media automation tool that can help you with Instagram scheduling and automation. Instagram regular posting can help with increasing your Instagram engagement big time.

SocialPilot is a comprehensive social media tool that helps professions, teams, and businesses automate their social media management. This effective tool helps the user to set push notifications and Insta reminders for your Instagram personal profile posts.

For the posts that cannot be shared directly, you can use Insta reminders. You’ll receive a push notification for your post exactly when you have scheduled it for. You can also upload Instagram stories, in the same way, using this tool.

Using SocialPilot, you can schedule your posts to be published on the date and time of your choice.

Wrap Up

With 500 million monthly active users, Instagram stands as the rapidly growing social network. Although other popular social networks seem to have more active users; their usage is declining with Instagram growing immensely.

I hope this blog helped you introduce some new Instagram tools.

If you think I’m missing out on any great Instagram tool, do let me know and I’ll definitely try it and give my feedback on it. 

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