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38 Best E-Commerce Tools to Increase Sales for Your Store

Tools to Increase Sales for Your E Commerce Store

E-commerce has come to define modern retail. Thanks to the success of sites like Amazon, if you sell things, customers expect to buy them online. With e-commerce sales generating $4.28 trillion in 2020, there’s never been a better time to optimize your site.

This massive success also presents a challenge. If users from around the world can find your site, they can find countless competitors, too. Increasing sales isn’t always straightforward in this crowded marketplace.

There are so many great e-commerce tools available and for every budget. Whether it is your customer service or marketing that needs automating, you want to expand your cross-border sales or improve your web store’s UX, there is a tool for it. 

To choose the right one for your shop, there is a need to first define your strategic focus. Are your customers happy with the UX of your online store – can they easily find the product they are looking for? 

Whatever it is, here are some of the best e-commerce tools to unlock the growth of your e-commerce store sorted by category:

Marketing & Lead Generation Tools

1. Woorise

woorise lead generation platform

One of the best ways to generate more sales is to reach new customers through engaging marketing campaigns. Woorise offers a suite of campaign-building features you can use to attract users and convert them into customers. For example, you can select from various templates to create a giveaway or contest, collect emails, offer coupons and discounts and more.

Brands that run contests grow their fanbase by 34% on average. With Woorise, you don’t need any experience running one to experience these benefits. All you need to do is select a template, craft it to fit your brand and publish it. Woorise will help you every step of the way.

Woorise offers more than giveaway campaign templates, too. It can help you craft an optimized landing page, send personalized emails and track your campaign’s success. No matter what you want from your e-commerce store, Woorise can help you get it.

2. Mailmodo

Best Shopify Email Marketing App to Drive Sales in 2024

Mailmodo is one of the best app for Shopify email marketing that maximizes your reach to the target audience with the most advanced email marketing features and approaches like email automation, abandoned cart email, along with 300+ email templates and 50+ pre-built e-commerce email automation flows and interactive emails to skyrocket conversions.

The prime objective is to eliminate email redirects by making them interactive, allowing customers to take direct action within the email.

Additionally, Shopify integration streamlines customer contact data synchronization, enabling advanced email automation for optimized email marketing to efficiently target and engage customers with personalized content, driving maximum conversion rates through email flows.

For unparalleled success in the ecommerce sphere, Mailmodo seamlessly integrates with Shopify, enabling businesses to deploy triggered emails such as cart abandonment and transactional messages swiftly. This ensures timely and targeted engagement with their audience, bringing ecommerce triumph through strategic email marketing closer than ever before.

3. Hootsuite

Hootsuite Social Media Marketing Management Dashboard

Social media platforms are ideal places to reach new users and convert them into customers. If you want to make the most of social media, you’ll have to provide a consistent experience across all of them. Hootsuite, which more than 1,800 social markets use, helps you manage your presence across these sites.

Hootsuite gives you a central place to review all your social media channels. You can also use it to craft and schedule posts, so you publish consistent content across all sites simultaneously. That way, no matter what platform your audience is on, they’ll see the same promotions or updates.

Since you can view all your pages on Hootsuite, you can also use it as a means to measure engagement. You can see what people are saying about your brand across social media, guiding future marketing campaigns.

4. Mailchimp

Mailchimp All In One Integrated Marketing Platform for Small Business

Emails may seem like an outdated form of communication, but they remain one of the most effective marketing channels. Emails are becoming increasingly valuable, with an ROI of $42 for every $1 spent in 2019, up from $38 in 2018. Mailchimp helps you take full advantage of this profitable resource.

Mailchimp is an email marketing platform where you can design and implement new email campaigns. You choose a template, customize it, select which groups to send it to and let Mailchimp do the rest. It will send all your emails when you want them to and provide analytics about their success.

You can set up automated emails with Mailchimp, too, reaching people with minimal effort. You can reach out to shoppers who abandoned their carts, send personalized reminders, promote sales and more. Your customers probably check their email more than they visit your store, and Mailchimp lets you capitalize on that opportunity.

5. Hello Bar

Hello Bar lead generation tool

You can grab customers’ attention in many different ways, but not all are equal. On an e-commerce site, you want to draw users’ eyes to promotions, but you don’t want to take away from your other products, either. Hello Bar helps you do that through a bar that sits at the top of your page.

Your Hello Bar will stay at the top as users scroll, so it’s always in their field of vision. At the same time, it doesn’t take up much of the screen, so customers looking for something specific won’t find it irritating. It’s a subtle yet effective way to communicate sales or other promotions to your visitors.

Hello Bar also provides A/B testing to help you see which messages encourage the most action from your customers. You can then tailor what your bar says to generate more engagement and sales.

6. Sumo

Sumo email capture tool

Sometimes you want something a little flashier than a bar at the top of your page to incite action. If that’s the case, you can try Sumo, an email capture platform that specializes in pop-ups. You can design lead forms that appear whenever you want, like a second after a page loads or when users scroll to a specific point.

These engaging windows allow you to connect further with your customers. When you have their email address, you can send them promotions and reminders to encourage further sales. Sumo offers more than these pop-up forms, too.

Another one of Sumo’s tools, heat map, lets you see where users are clicking on any of your pages. This information can tell you if you need to revisit any areas that aren’t seeing high engagement or reveal what sections are working the best. You can then place calls to action in high-engagement areas or revamp low-engagement ones.

7. OptinMonster

OptinMonster Most Powerful Lead Generation Software for Marketers

Personalization is now more important than ever due to increased competition. What you want to do is give your customers the best product suggestions to catch their attention and ultimately, to make that sale. OptinMonster is a great tool for personalization that can help boost your revenues. 

It works by making sure the right campaigns are shown to the right shop visitors, aiming to turn first-time visitors into leads. It really is a great tool and good option also for small businesses that wish to grow.

Key features: campaign creation, campaign targeting, new customer acquisition.

Pricing: free 14-day trial, after that $9 – $49 a month depending on the plan.

8. AdEspresso

AdEspresso Digital Advertising Made Easy Fast Effective

AdEspresso is one of the best sales tools for ecommerce store owners. It is a paid ad optimization software that allows you to run and optimize Facebook, Instagram, and Google ads. 

Its automated tools allow you to streamline your product advertising and deliver the right product, at the right time, to the right audience. You can set custom optimization rules to automatically improve your campaign’s performance (e.g., pause the under-performing ads, allocate more budget to the best ads, etc.). 

AdEspresso also allows you to create powerful dynamic ads with its user-friendly creation process. You need to set up the campaign only once, and AdEspresso will target the right person at the right time with the right product. 

You can even run retargeting ads to attract shoppers who have visited your site but left without purchasing anything, thereby increasing conversions. 

AdEspresso also allows you to sync your lead ads into your CRM. You can then target the leads directly via email marketing to increase the chances of conversions.

9. Zapier

Zapier The easiest way to automate your work

Zapier enables you to integrate your web apps so you can streamline your workflows. It connects more than 171 ecommerce apps, including Magento, Amazon Seller Central, Zoho Inventory, and PayKickstart. 

Integrating all your web apps enables you to automate mundane tasks, such as product management, customer outreach, or refunds. You can use the time to focus on more important tasks that cannot be automated, such as creating marketing campaigns.

Shopping Cart & Checkout Tools

10. Hydrogen

Hydrogen Financial Platform and APIs

Financial technology (fintech) is inseparable from e-commerce. Managing the financial aspects of your online store can be challenging, though, and that’s where Hydrogen comes in. It can save you 80% of the cost and time of implementing financial services in your e-commerce store.

One of the most helpful tools that Hydrogen offers is gift card issuing. Providing e-commerce gift cards can encourage customer loyalty, generating more sales in the long run. Hydrogen can help you design and issue electronic gift cards for users to send to friends or facilitate last-minute purchases.

Hydrogen also offers various other embeddable apps that don’t require any coding. You can implement these tools into your store in minimal time and without any technical know-how. The platform is user-friendly enough that you can capitalize on these financial services no matter your e-commerce experience.

11. Upsell

Shopify Upsell App by Bold Commerce

One of the best ways to increase sales on your e-commerce site is to upsell to customers who are already buying. Bold Commerce’s Upsell app integrates with your Shopify store to encourage people to add more items to their carts. The service includes plenty of features to offer customers the most enticing deals possible, raising the chances of making an upsell.

If you install Upsell along with Brain, an AI solution from Bold, the service will offer personalized recommendations. It will analyze user behavior and history to recommend products that a user is more likely to buy. Even if you don’t install Brain, Upsell will make effective suggestions, basing recommendations on similar products or predetermined options.

Upsell gives you complete design control, letting you customize pop-ups to fit more naturally with your store’s aesthetic. You can also decide how to display prices or to hide options that are currently out of stock. While Upsell is only available as a Shopify add-on, it can be a considerable help in making more sales.

12. ShipStation

ShipStation Shipping Software for Ecommerce Fulfillment

Shipping is one of the most important parts of e-commerce for both you and your customers. Shoppers want hassle-free, quick and affordable shipping, and you want an uncomplicated, easy-to-manage shipping system. With the most five-star reviews of any shipping software, ShipStation is the ideal solution here.

With ShipStation, you can compare real-time rates and delivery times for all carriers. You can find the lowest possible rates or fastest delivery times to provide to consumers at any given time. Since they handle so much volume, ShipStation also gives you rates usually only accessible to Fortune 500 companies.

ShipStation also comes with a dedicated mobile app you can use to monitor orders. You can respond to any questions or disruptions as quickly as possible. All of this combines to give your e-commerce store the kind of affordable, easy shipping experience customers will keep coming back for.

13. Signifyd

Signifyd Ecommerce Fraud Protection amp Prevention Services for Companies

Fraud and cybercrime are increasingly prevalent issues for any e-commerce site. If a hacker infiltrates a customer’s account, that user may stop shopping with you because of security concerns. Signifyd, an end-to-end commerce protection platform, can help prevent fraud so you don’t encounter these problems.

Signifyd has data about user transactions across more than 10,000 merchants and 100 countries. With this wealth of information, they can easily spot potential fraud and stop the transaction before your customer loses money. When users feel secure, they’ll likely return.

Much of the Signifyd platform is automated, but you can set custom logic and responses that work best for your site. The service also provides reporting tools to let you understand recent actions and trends on your platform. Publishing these statistics could show users just how secure they are, enticing more to shop with you.

14. Veeqo

One platform for all your ecommerce fulfilment needs Veeqo

Veeqo is an ecommerce tool that makes inventory and shipping fulfillment easier. It provides full real-time visibility across all sales channels (such as website, social media, third-party websites, etc.). 

Veeqo enables you to unify your inventory and orders, speed up your dispatch, and provides a single source of multi-channel reporting. 

Here are four key areas Veeqo can help you with: 

  • Inventory: Real-time updates of sales across channels. This makes it easier to forecast when and how much to purchase. 
  • Picking: Ensure the right item is shipped and on time. Eliminate refunds and returns due to wrong products and improve delivery time. 
  • Shipping: Automate repetitive tasks like bulk printing shipping labels for multiple carriers. Use paperless commercial invoices to ship customer orders overseas quickly. 
  • Reports and forecasts: Get a birds-eye view of your warehouse and stay atop of inventory value (current and historic).

15. Smile.io

Smile io Easy to use loyalty programs for small businesses

Referrals and loyalty programs are at the heart of ecommerce. The more people promote your business, the more customers you will get. 

Smile is a cloud-based ecommerce tool that allows you to create referral programs to promote your ecommerce business. You can also create a loyalty program to retain customers. The tool gives you complete control over how you reward and what you reward for. 

For instance, you can reward customers for creating accounts, social shares, purchases, birthdays, or other things. The reward could be a discount coupon, flat dollar discount, free product, or free shipping. 

Smile has features that can help build an engaging community, such as points expiry, custom point names, and earning conditions.

Customer Service & Experience Tools

16. Zendesk

Customer Service Software Sales CRM Best in 2021 from Zendesk

Zendesk is a top customer service software that helps businesses to keep track of customer requests, as well as efficiently manage their complaints. It is also great for providing live-chat service and has got a very user-friendly platform. 

Furthermore, this tool offers excellent analytics and reporting services to identify any flaws in your customer service and e-commerce sales processes. They are seamless and highly automated across all channels – from social media to email listings. Very easy to use and doesn’t need in-depth knowledge, offers also help desk ticketing support functions.

You can also connect Ada with Zendesk. Ada is a chatbot that you can integrate into your ecommerce store to answer common queries quickly. The Zendesk combination enables you to transfer complex queries to a human agent in live chat.

According to Ada, its chatbot solves more than 80% of inquiries, thereby reducing stress on your support team. The primary benefit of using Ada in your ecommerce store is that its chatbot can answer your customers’ queries 24/7, thereby increasing conversions even when you’re offline. 

Another benefit of using Ada is that it enables you to provide customer support in 100+ languages while ensuring one-to-one personalization.

Key features: ticketing system, live-chat support, user friendly, cross-channel.

Pricing: from $49 – $99 a month with annual plan, custom for enterprises.

17. Freshdesk

Freshdesk Customer support software by Freshworks

Omnichannel e-commerce sales strategy is so important right now, even in customer service. Customers expect support across all channels. Automated live chat functions can drastically improve customer response rates across multiple channels. Freshdesk provides chatbots and customer service omnichannel solutions including email, phone and social media. This tool will help your customer through a channel they prefer to use. 

It is cloud-based and is also very easy to use. It uses smart automation to get things done faster and is great for e-commerce businesses – a great alternative to Zendesk – as it has more affordable pricing options and if you are looking for a free e-commerce tool – a free plan.

Key features: automation, chat-bots, omnichannel, multilingual support, ticketing system.

Pricing: free to $99 a month, billed annually.

18. LiveChat

LiveChat Live Chat Software and Chat Support Software

Studies show that 70% of U.S. consumers would rather interact with a human when engaging with a brand. Since every e-commerce site needs a customer service solution, you should have a way for users to talk to employees. LiveChat is a customer engagement platform that lets you do just that.

LiveChat gives you a live messaging app on your website you can use to connect with customers. It also comes with plenty of features to make customer service a faster, smoother experience. For example, you can create canned responses to send as a reply to common questions, minimizing communication time.

You can also assign different types of inquiries to various departments, and LiveChat will automatically send messages to the right group. That way, you can help them get what they need without sending them between departments. Customer satisfaction will rise, promoting more loyalty and sales.

19. Drift

Drift Revenue Acceleration Platform

You may not have enough staff to have someone available to chat with customers 24/7. In that case, you can turn to AI chatbots to fill the gaps, and Drift has one of the best. Drift offers a conversational AI that can engage customers and answer questions in an authentic, lifelike manner.

With Drift, you can set answers to various predetermined questions, facilitating faster, more informative conversations. Drift’s platform goes beyond just answering customer service questions, too. These chatbot interactions can double as a lead generation service.

Drift’s AI can ask customers questions to get valuable information without users filling out a form. That enables you to generate reliable leads in a way that feels comfortable and natural to your users. Your customers will appreciate the timely, informative responses, while you can benefit from the detailed lead information to generate future sales.

20. Syte

Syte Product Discovery Platform for eCommerce

It should be easy for users to find what they want in your store. This is a common struggle for e-commerce sites, as 60% of online shoppers are frustrated with irrelevant search results. That’s a problem, considering how 82% of shoppers are looking for a specific item, but Syte can help.

Syte is a product discovery platform that makes it easier for customers to search through your inventory. The suite provides a broad range of tools like visual discovery and hyper-personalization. With the former, you can let users upload an image to search for products that look similar.

These features help your visitors find what they want faster, leading to quicker sales and higher customer satisfaction. Offering such a seamless experience will encourage users to return or tell their friends about your site. Since product searching is such a common problem for e-commerce stores, this platform will help you stand out from your competitors.

21. Groove

Groove   Build better customer experiences

Providing quick and helpful customer service is essential to retaining customers, but the more users you have, the more difficult it becomes. It’s easy to miss or forget about user feedback or questions when you have to file through thousands of them. That’s why companies like HubSpot and Shopify turn to Groove for help.

Groove gives you a centralized platform to see and respond to all your customer service requests. This organization makes it easier to find and answer questions quickly. You can also set up automated actions to make the customer service experience even faster.

Studies show that 78% of consumers today will forgive a company for a mistake after receiving excellent customer service. With Groove, you can respond as quickly as possible and offer that level of service. Customers will appreciate the timeliness and attentiveness and continue to make purchases.

22. Usability Hub

UsabilityHub User Testing and Usability Research Platform

Usability Hub is where web designers and developers can perform usability tests. With the help of this tool you can validate your guesses based on real users behavior. It is very easy to use and you can choose your own testers. You can test your users and use open text analysis and CSV exports, to know how your customers experience your online store.

It is designed for businesses of all sizes, but affordable pricing and great reviews make it an excellent choice for SMEs. Furthermore, it is targeted for e-commerce & retail industries. 

Key features: choose own testers, A/B testing, for SMEs – affordable pricing.

Pricing: from free to $396 a month depending on the number of users

23. CallHippo

CallHippo Virtual Phone System For Business

Offering phone support is crucial for every ecommerce business. It lets customers share their queries (e.g., wrong product received, payment issue, etc.) and get them resolved quickly. 

One of the best tools for ecommerce businesses, CallHippo is a VoIP system that lets you connect with your customers over the phone. It is a cloud-based platform that enables you to offer phone support without investing in any hardware or equipment. You can use your smartphone or desktop to handle business calls. 

CallHippo offers comprehensive features like IVR (Interactive Voice Response), smart call routing, live call monitoring, call transfer, call queuing, on-hold music, and call recording. 

All these features help you offer the best possible support to your customers and resolve issues faster. 

Also, CallHippo integrates with more than 85+ tools, including CRM and email marketing software. This enables you to deliver a better user experience.

Design Tools

24. Canva

Canva Collaborate Create Amazing Graphic Design for Free

If your e-commerce site isn’t aesthetically pleasing, you may have trouble retaining customers. First impressions are everything, and 94% of web users notice a website’s look and feel first. If you want to attract more customers, you need to pay attention to your design.

Canva offers a vast library of website templates you can use to craft a beautiful, engaging site. You can leaf through these to find an option that best fits your store, then customize it to make it unique. Even if you have little to no design experience, you can create an aesthetically pleasing, professional experience your customers will love.

Canva’s basic version is free, but you can pay for premium features with Canva Pro. These include more templates, collaboration tools and social media scheduling.

25. InVision

InVision   Digital product design, workflow & collaboration

The way your website looks is only part of its design. You also need to consider how every element responds to users’ actions and what transitions between pages look like. Designing and updating all of these elements can be complicated, so InVision streamlines it for you.

InVision is a design, workflow and collaboration platform that 100% of Fortune 100 companies use. It includes a suite of tools that simplify the web design process. You can create animations, lay out the user journey and more without any coding experience. Anyone can use these tools to engage customers and lead to more sales.

You can either start from scratch or use one of the many templates InVison provides. You can also collaborate easily on the platform, letting your team work together to push out updates in minimal time. These timely design and UX updates will keep customers interested and engaged, encouraging more action on your site.

26. UXPin

UXPin UI Design and Prototyping Tool

Exciting features and transitions can engage users, but you need to ensure they work smoothly. Studies show that 39% of internet users will leave a website if things take too long to load. If you don’t want to lose customers because of unoptimized features, you need a reliable prototyping process.

UXPin is a design and prototyping tool that helps ensure everything runs as it should before launch. Whether you’re about to launch your e-commerce site or are preparing updates, you can use UXPin to prototype site actions. The platform comes with true-to-life previews both in-browser and in-app, giving you more transparency over how your prototypes work.

You don’t need any coding experience to use UXPin, but the service does get closer to coding than other options. This gives you more control over outcomes, letting you create the best prototypes possible. You’ll reduce bugs and errors, providing a seamless experience that will keep customers coming back.

27. Placeit

placeit mockups designs ready to use

If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes.

Just select your favorite video template, customize your text, change the color of backgrounds and shapes, and add your images or video clips. Customize your text, change the color of backgrounds and shapes, and add your images or video clips .

All their videos are made by a professional team, so you can rely on them being eye-catching templates for your campaigns. Once you have customized your template, simply click the download button. 

Key features:

  • Unlimited downloads. Keep creating, you get to have the unlimited downloads you need for your brand.
  • Fonts and audio selection. You can also customize the playback speed and quantity of slides to make a short or long video.
  • New templates every day. Designers are always in the loop for trends and they create beautiful assets every day.
  • Easy-to-use. You can create tons of designs, arts, videos, demos, Instagram stories, and social media marketing assets with no technical skills.
  • Professional graphics. All graphics are made by a professional team, so you can rely on them being eye-catching templates for your campaigns.

Pros of Placeit:

  • Wide range of graphic libraries.
  • You can choose between tons of videos formats for your marketing arsenal.
  • Constant updates of the graphics and the tools
  • Free tools available for everyone
  • High-resolution graphics

Pricing:

Basic: Free, Unlimited: $12.7 per user/month, $76.23 per user/year

Analytics Tools

28. Moz

Moz SEO Software for Smarter Marketing

Running an e-commerce site, or any website for that matter, requires ongoing action. You need to understand how your store is performing to know where and how to improve. Moz is an all-in-one SEO toolset that gives you the resources you need to do that.

Moz comes with features like keyword research, search rankings tracking, and backlink analysis. You can use these tools to see how you’re performing in searches for given keywords and how you could do better. Once you have that information, you can adjust your site to rank higher or target new audiences.

A 2020 study by Sistrix revealed that 28.5% of Google users click on the first search result. Only 15.7% click the second. Improving your search result rankings is crucial for getting more customers, and Moz helps you do that.

29. Taplytics

Taplytics The Modern Feature Management and A B Testing Platform

Bringing users to your site is only half the battle. Visitors can take plenty of actions on your store without buying anything, and understanding these helps you see how to convert users into customers. Taplytics, a feature management and testing solution, gives you that insight.

Taplytics offers A/B testing for both web and mobile applications, showing you how visitors respond to different site variants. With this information, you can optimize your features and design to encourage more user engagement. After making changes, you can keep using Taplytics to see how effective they were.

This platform includes real-time analytics, letting you monitor visitor actions as they happen. If there are any pressing needs to address, you’ll know about them immediately. You can then create the best possible experience for your users, encouraging more sales.

30. Crazy Egg

Crazy Egg Website — Optimization Heatmaps A B Testing

You can learn a lot from how users move throughout your site. Visitors may miss the things you want them to see, or they could be focusing on something less important. More than 300,000 websites use Crazy Egg to get insight into these actions.

Crazy Egg makes it easy to understand how people are behaving on your site. If you use their Snapshot tool, you’ll get five different reports showing where people click, how far they scroll and more. You can then edit your layout as necessary to draw visitors’ attention to the right place, increasing sales.

With Crazy Egg, you can even record entire visitor sessions, showing you exactly how someone acts. This level of visibility can guide much more precise and helpful adjustments to your site. You can keep optimizing your website to get the most engagement possible out of your visitors.

31. Glew

Glew Business Intelligence and eCommerce Analytics Software

Some of your products may sell well, but others could be taking up inventory and costing you more than they bring in. Understanding these discrepancies in your sales can help you market more effectively and sell more. Glew is a business intelligence and analytics platform you can use to discover these trends.

Using Glew’s product analysis tool, you can see which products are selling and which aren’t. You can even see which items users are abandoning, which they bundle with others, and what channels brought them to look at a given product. When you know all this, you can restructure your marketing campaigns, offer optimized bundles, or do more to increase sales.

Glew can break data down into granular categories, helping you target specific segments. You can also set up repeating analyses and alerts to stay on top of changing trends.

32. Woopra

Customer Journey Analytics Software Tool Woopra

Woopra helps you to gather detailed behavioral data of your web store customers by monitoring their individual behavior on the site. This tool enables you to optimize the customer lifecycle – allowing analysis of different segments and sales funnels. With this tool, you can easily create different and relevant customer segments that are constantly updated. 

You can then use these profiles and behaviour patterns to understand where, for example, customer retention rates need to be improved. You can also create custom reports to get the data you need. It is really an amazing tool that is pretty easy to use – great for daily use in order to grow your e-commerce business. With its simple interface, even if you are inexperienced in analysis, this tool is great for crucial improvements.  

Key features: easy to use simple interface, custom reports, updated reports, analytics.

Pricing: from free trial to up to $1,199.95 a month annually, custom for enterprises.

33. Kissmetrics 

Kissmetrics advanced product and marketing analytics

By analysing customer behavior on your site, Kissmetrics allows you to acquire more customers and thus grow sales. This tool is for behavior analysis, customer segmentation and email campaign automation all in one. Understanding how your customer behaves and what they click will enable you to retain and develop relationships with them. It is designed to increase conversions, engagement & customer retention. 

The extensive data and A/B testing is great for really understanding users. The tool is easy to follow and gives insight of where to improve, and allows extensive reporting to really dig into data. The only downside, especially for small businesses or startups, is the cost. But it does provide some invaluable insights that can unlock sales growth. 

Key features: analyze customer behavior, segmentation, increase conversion.

Pricing: from $299 – $499 (billed monthly), or custom for enterprises.

34. SEMrush

Semrush Online Visibility Management Platform

Ecommerce is all about promoting your online store in digital channels. SEMrush allows you to do exactly that. 

SEMrush is an all-in-one marketing platform that helps you get better results from online marketing. It provides you with a complete analysis of your site and campaign’s performance. 

SEMrush enables you to find national and local keywords that you can use to optimize product descriptions and generate better results. You can even run SEO audits to understand and optimize your online store. 

With SEMrush, you can conduct competitor research to unveil their promotion strategies and get ideas for growing your market share. The platform also provides you with the best keywords for every PPC campaign, lets you monitor your competitors’ ad copies, and optimize your advertising spend. 

SEMrush even provides instant recommendations on SEO, content marketing, and advertising that can help improve your online visibility quickly. 

If you want to promote your ecommerce store on social media, SEMrush has a solution for you. It lets you draft, schedule, and post on different social media from one platform.

35. Hotjar

Hotjar Website Heatmaps Behavior Analytics Tools

Hotjar is a web analytics tool that helps understand how users interact with your site. You can use this to enhance the customer experience on your online store. For instance, if you notice more visitors are clicking on an image on the homepage that’s actually not clickable, you can link the picture to redirect users to the product page. 

Hotjar provides heatmaps and session recordings to display what shoppers do on your site and how you can improve their experience. It can also help understand why users abandon the cart and reduce it. 

Hotjar also has an incoming feedback feature that lets users rate their experience on the page itself. This will help find common problems in your ecommerce store that hurts the conversion rate.

36. Wiser

Wiser Source for Online and In Store Retail Analytics Wiser Solutions

When you offer the best prices in the market, you’ll notice an increase in sales.

Wiser is a price intelligence platform that helps keep track of your competitors’ pricing strategies so you can make data-driven decisions. Being a leading sales tool, it makes it easier for you to reprice large catalogs and optimize prices for maximum revenue. 

Wiser gathers prices daily from your top competitors, so you see what prices your customers are willing to pay. It includes your competing merchant website, an online marketplace (like Amazon), and comparison shopping engines. 

When analyzing prices, Wiser considers various factors, such as size and color. This helps ensure that you are comparing the costs of the exact same products. It also recommends prices and discounts that you should offer to stay competitive.

37. Brand24

Brand24 Social Media Monitoring Tool

The first step in increasing sales and improving business communication with your clients is to listen to them. And social listening (also known as social media monitoring) is the most effective approach to learn more about your customers. You may learn who your clients are and where they are engaged on the Internet by monitoring online mentions of your company. 

Online mentions reveal a lot about your clients, and media monitoring tools like Brand24 make it simple to discover them. You can use it to track and analyze online discussions about their brands, products, and rivals. Brand24 allows users to stay updated on what’s being said about their businesses online, gain customer insights, engage communities, improve social customer service, reach out to influencers, and keep track of their competitors. 

Key features: Sentiment analysis, Social Media Reach, Influencer Score, Email reports, PDF report, Excel report, Infographic 

Pricing: Free 14-day trial, after that $59 – $299 a month depending on the plan. Plus $59, Premium $119, Max $299.

Management & Accounting Tools

38. TaxJar

TaxJar Sales Tax Compliance for Modern Commerce

Calculating and filing taxes is never easy for ecommerce businesses. With so many products and different prices throughout the year, the process can take up a lot of time. That’s where TaxJar can help. 

TaxJar is an automated tax reporting and filing software. With TaxJar, you can manage your entire sales tax life cycle, including calculations, reporting, and filing. 

Based on the cloud, TaxJar can perform hundreds of millions of sales tax calculations with an average response time of 18 ms. TaxJar also ensures you collect the right price on every product in over 14,000 taxing jurisdictions. 

TaxJar eliminates the need for hiring an accountant and prevents errors in tax filing. You can connect the TaxJar API to your ecommerce store to generate precise sales tax rates and calculations at the state, country, city, and special taxing district level in real-time. 

TaxJar can also file and remit sales tax returns with AutoFile, so you never miss a deadline again. As a result, it saves a lot of time that you would otherwise spend calculating and filing taxes.

Generate More Sales Today

With the ecommerce industry to experience $6.38 trillion in sales by 2024, optimizing your online store has become important. The tools mentioned above can help enhance different functionalities of your ecommerce business, including marketing, customer support, and inventory management.

The customer journey is long and complicated, with many steps along the way that can sway decisions. This can make it challenging to land sales, but it also gives you a plethora of options for optimizing your store. There’s an abundance of apps you can find to improve every part of this journey, maximizing your sales potential.

E-commerce is a growing market. You’ll have more chances than ever to make online sales in the coming years, but so will your competitors. Take advantage of these tools to stand out from the crowd and start generating more online sales today.

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