Woorise is the best contest platform for creating successful giveaways and contests but for great results you also have to pick a good giveaway prize and promote your campaigns. Giveaways and contests are easy and affordable to run, and when done correctly, their benefits are far greater than many other marketing methods.
From a single promotion you can get more email subscribers, new customers, a boost in sales, an increase in followers on platforms like Facebook, Twitter, Instagram, YouTube and Pinterest, and greater brand exposure and awareness.
Running a blog giveaway or contest is a great way to bring in new readers or build up your social media following. There are quite a few FREE options for promoting your giveaway. I will share with you the best blogs, websites and directories where you can submit and promote your giveaway or contest for free.
Woorise is the easiest way to create viral contests, giveaways & competitions, landing pages and engaging forms such us surveys and quizzes. Generate more sales, increase traffic, social engagement and followers. See examples
If you want a lot of traffic to your competitions, you need to post them on several different sites and blogs in order to get the word out. Below are a few recommended locations on the web where you’ll find the most success promoting your giveaway, contest or competition online.
Reddit is a popular social news aggregation, web content rating, and discussion website. You can submit links for ongoing or upcoming sweepstakes. (requires a free account)
Sweepstakesbible.com is a perfect destination to know new sweepstakes and contest every day. Visitors can participate in hundreds of sweepstakes and win millions of money. They sort contest according to prizes and expiring soon so visitors will never lose any important sweeps. Moreover, symbols representation allows you to know everything in very short and sweet. There are three plans to list your contest on their website.
Contests, competitions and sweepstakes that you can enter and win. You can use this form to list any contest that you’ve found anywhere on the Internet on ContestChest.com. You must log in to add a contest. (requires a free account)
One of the world’s largest directories of online sweepstakes and contests.
Giveaway Monkey is the best place and most affordable way to promote your giveaways, contest or competition online.
Once submitted moderators will assess the competition so please allow up to three days for it to appear in their listings. Only free-to-enter competitions are allowed on ThePrizeFinder.
TrueSweepstakes is one of the leading giveaway, sweepstakes, promotion sites in the world. They’re among the best at referring the most entries due to their large fan base and massive newsletter list of 35,000+ loyal subscribers.
They offer both free and paid promotion packages. The paid package gets you a seriously massive jump in entries by including you in their newsletter, social media, and featured at the top of the site. But the free option is definitely still worth it.
SweepGrab.com has a large user base with over 30,000 newsletter subscribers. They offer both free and paid submissions with customizable plans. The free option is a good choice, but if you’re trying to get a serious boost in entries, the paid plan is the way to go – and they start very affordably. Their newsletter goes out to a whopping 30k users which in sure to bring a noticeable spike in traffic to your giveaway.
To get your giveaway or competition listed, fill out the form. You have to select between Regular and Pro listings. Regular listings are for small blogs, non profits, etc. PRO Listings are for businesses and medium and larger blogs. If your blog is a business you should use the PRO option. All free listings MUST have a link back to Julie’s Freebies to be considered for inclusion on our website.
You found a competition, contest, giveaway, instant win game or a promotion that Sweeties Sweeps doesn’t already listed? Suggest it and they may include it in an upcoming post.
I Like Promos is a website in which anyone can share deals, sales, sweepstakes, contests and everything related to promotions in the United States. If the promotion is good, visitors of the website can vote for it by clicking the thumbs up icon. Promotions with more “thumbs up” go to the top and get more visibility.
Giveaway Frenzy is one of the leading giveaways, contests and sweepstakes sites online. You will find a list of hand-picked trending products and popular gift cards from businesses, brands and blogs. They also promote giveaway, competitions and contests to their members and visitors. Their Giveaway App helps to distribute them to many social networks while helping you increase engagement and fans all at the same time.
You can submit giveaways and add a sweepstakes or contest for Free. All giveaways must be high-demand products and gifts for our members to easily enter.
OzBargain is Australia’s bargain hunting community, where hot deals, coupon codes, vouchers, special promotions and freebies are shared everyday. You need to be a member at OzBargain to post a competition.
Based in Ottawa, Canada, TotallyFreeStuff.com receive the bulk of their traffic and membership from the United States. Within the coming years, company mandates are to increase content for other users Canada and the United Kingdom in order to reflect their desire to help English speakers save worldwide. You need to be a member at Totallyfreestuff.com to submit an offer.
Mix (StumbleUpon) is a discovery engine that allows you to find the best of the web. You can submit your sweepstakes for free and there is a chance that the page gets enough clicks that it drives a significant amount of traffic to your promotion. (requires a free account)
Giveaway Promote has provided reliable and effective giveaway promotion services for five years to over 100,000 brands and bloggers. If you are hosting a giveaway, sweepstakes or contest, Giveaway Promote’s giveaway marketing service can help you get more visits and entries.
Win a sweepstakes has free cash prizes with daily winners. They have a highly engaged audience (30.000+ email subscribers) that loves entering sweepstakes. Their online competitions directory is free to use and updated with new prizes daily.
GiveawayBase is a website which collects all giveaways over the web in one place and also organizes giveaways for its fans. They allow everyone to have same chance to win prize. It’s a platform where anyone can organize giveaway and get people introduced to their products in short period of time in a way of sponsorship or a promotion.
More sites to submit your Giveaway & Contest
- Competitiondatabase.co.uk (requires a free account)
Bonus: How to Promote Your Giveaways or Contests?
In today’s digital environment, where every brand is producing unique content to promote itself, contests or giveaways are a fresh yet exciting way to attract audiences and stand out from the crowd.
Research shows that contests have a conversion rate of almost 34%, which is higher than other content types.
Hence, it’s no wonder brands are giving away free products and services to get more email subscribers, new leads, a boost in sales, and increased followers on social media platforms.
However, knowing how to do a giveaway and using different online contest ideas is just half the battle. Promoting it is when the real work starts. After all, nobody will participate in your giveaway or contest unless they know it exists.
From creating videos and sharing on social media to reaching out to influencers and publishing press releases – there are numerous options to spread the word about your contest among your audience.
In this blog post, we’ll walk you through ten powerful ways to promote your giveaways or contests to drive insane results for your brand.
Let’s get right into them!
Create a Dedicated Landing Page for Contest Promotion
Running a contest is not enough if you don’t have a dedicated landing page to convert your visitors into giveaway entrants and get them stoked about the prizes.
Sure, you can post your contests on your homepage. But since it is surrounded by multiple distractions, your visitors are likely to ignore your giveaway altogether.
Landing pages are specifically designed to prompt a particular action from the visitors – be it submitting their email, downloading an ebook, etc. However, coming up with a killer landing page that drives results isn’t as easy as it seems.
Here are some tips you can follow:
Create an engaging headline that will draw people in. They should get excited about your offer, and this is where an attention-grabbing copy can help. You’ll also need attractive visuals, such as the prize image, that engages your visitors right away.
Further, don’t make your giveaway hard to enter unless you want readers to lose interest and leave your page. Keep your sign up form as simple as possible that lets people join with a couple of clicks.
If you’re wondering how to create perfect landing pages for your giveaways, Woorise can be your best bet.
With a plethora of templates available, you can quickly design beautiful landing pages that compels your visitors to take action. Plus, you can also add pop-ups to grab more eyeballs and convert them into customers.
Share on Social Media
This might seem a no-brainer, but social media is one of the best places to get the word out about your contest and drive insane entries to it.
If you have a decent following on sites like Facebook, Instagram, Twitter, and YouTube, social media can work wonders in pushing your giveaways.
However, remember that each platform is unique. The strategies you’ll use on Facebook may not yield the same results on Instagram. Further, text-based content is perfect for Twitter, while images can work better on Pinterest.
Confused? Here’s how you can promote your contest on each platform:
Create a post on your timeline related to your giveaway that includes an image of the prize and a short description about how people can participate in it. Plus, provide a link that will direct people to your giveaway page.
Post an attractive image, GIF, or short video clip about your contest to create a buzz among your followers. Attach the giveaway link in the bio. And, don’t forget to use the hashtags.
Tweet about your contest on Twitter and give a direct link to the landing page. You can also include an image for increased engagement and click-through rates.
Send Giveaway Via Emails
Do you know that 99% of people check their emails every day?
Well, if that’s the case, then email is a sure-shot way to drive traffic to your brand’s contests or giveaways.
Your subscribers are your biggest fans. Informing them about your current giveaway can work wonders in raising your brand awareness and boosting your click-through rates by potential participants.
While creating your contest newsletter, consider the three main elements – the message, prize, and email design.
Your message should be relevant, valuable and inspire your subscribers to take action. Make sure your subject line is catchy enough to cut through the noise.
Send teaser emails dropping hints about the prize. Your email design should be attention-grabbing and resonate with your target audience. Lastly, insert an actionable call-to-action at the end to seal the deal.
However, the promotion doesn’t have to end with a single email. Send out reminder emails throughout the contest to encourage more entries.
Invest in Videos
Want to bring your giveaways to life? Videos are the way to go!
Video content is booming in 2021, and it’s showing no sign of slowing down. It is a fantastic way to engage your audience, drive conversions, and explode your brand growth.
Since videos are an essential tool in marketing, it only seems natural to use them to promote your contests or giveaways.
You can create an introductory video to explain what the contest is about, how to participate, and what prizes the participants can win. Further, rather than emailing the winners, consider doing a video interview with them, where you can talk about their experience and how they plan to use the prize.
You can place these videos on your blog or YouTube channel to help drive traffic to your current and future contests.
Creating such videos doesn’t require fancy equipment or in-depth knowledge of video production. With a simple camera or online video recording apps, you can produce attractive videos in a jiffy.
With StoryXpress, you can easily record, edit, and host short video clips to promote your giveaways. Plus, it also provides a straightforward way to embed your video links on various platforms.
Submit to Contest Directories
Submitting your contests to various directories is another excellent way to ensure successful giveaway promotion.
Sweepstakes directories attract thousands of visitors who love to enter into different types of contests. These websites provide a direct link to your giveaways, resulting in a broader reach and a more diverse audience.
However, if you’re trying to build a community of dedicated audience, this approach might not be the best choice for you. This method works well if your goal is to explode your exposure and attract a wider audience to your contests.
Try Influencer Outreach for Contest Promotion
Have you considered partnering with influencers for contest promotion?
Research shows that according to 71% of marketers, influencer marketing has helped them gain high-quality customers compared to other kinds of marketing.
Hence, it’s no surprise many brands are trying influencer outreach to promote their giveaways on social media.
Influencers are all the rage on social media platforms. Since they are experts in their niches, their recommendations are perceived as highly valuable by their followers. They can encourage people to believe in your brand and take desired actions.
Result? Your giveaways get more traffic and awareness, resulting in more entries and qualified leads for your business.
There are many ways to find influencers to partner with. Search them on social networks like Instagram, Facebook, Twitter, or YouTube. You can even create a form asking your followers to recommend their favorite influencer.
Once you find some options, pitch them your giveaway’s concept. Make your pitch personalized and unique to get a quick response.
The best thing you can do is give them access to your social media handles and let them upload content on your behalf for a specified period.
Consider Paid advertising
With organic growth becoming more competitive each day, marketers are adopting a much faster tactic to promote their giveaways or contests – Paid Advertising.
This method isn’t necessarily going to be cost-effective. But if used correctly, it can attract big audiences and bring crazy ROI to your business. Plus, it can allow you to reach new people who haven’t entered your contest before.
The key here is to be very specific with your audience to make your ad campaigns successful.
There are multiple paid ad options you can choose from:
Google Adwords is an incredible platform that helps you reach your ideal customer. Its keyword research tool allows you to find specific keywords people are searching for so that your ads can rank on top of the search results.
Other options include Facebook ads, promoted tweets on Twitter, YouTube ads, Instagram ads, Reddit campaigns, etc.
Although digital media has taken the internet by storm, offline promotion tactics, such as television, billboards, newspapers, etc., still matter in marketing.
A study reveals that 78% of global marketers say that digital marketing is crucial to their overall marketing efforts. However, 39% still claim offline campaigns to be equally important.
Especially for a physical store whose goal is to drive foot traffic, offline advertising might be the best for you.
Radios and television are always looking for free products to give away to their customers. These platforms are where you can get the most impressions and reach a wider audience. However, be prepared for the high production costs and long planning time that goes into it.
If you ship products to customers, include a card or flyer inside every package informing them about the giveaway. Further, print flyers about your contest and hand them out in public locations, such as sidewalks with heavy traffic, outside your store, etc.
Local events, festivals, and communities are other fantastic ways to promote your giveaways for maximum reach and entries.
Publish a Press Release
Press releases are often overlooked as an old-school marketing tactic. However, when it comes to getting your word out, it can serve as an effective tool for a successful giveaway promotion.
Wondering how to write an eye-popping press release for your contests? Follow these tips:
A press release is all about telling the story behind your giveaway. Explain why you’re running it, how people can enter, and what prizes or coupons you’re offering to the participants. Plus, it must have an interesting, newsworthy angle to entice your readers.
Keep your PR short and straightforward. Add some spice to your headline to hook your audience’s attention. Further, understand who you are writing for before crafting your content piece.
Once your killer press release is ready, don’t shy from sharing it via emails or posting a link to your social media handles.
Remember: When you put thought, and time into creating an engaging news release, you’ll find it easier to generate social signals, drive traffic, and promote your message.
Partner with other companies
Do you want to tap into a larger audience and boost your giveaway engagement? Partnering with other companies can work great.
Believe it or not, there may be some amazing brands that will complement your giveaway offering. Joining forces can be an excellent strategy to attract more audience, give away bigger prizes, and double your giveaway entries and marketing efforts.
Find businesses that are related to your niche. Reach out to them and see if they would be interested in collaborating with you. Ask the company to offer their product or service in your contest. However, make sure you avoid those brands that are your direct competitors.
Further, you need to convince your outreach partner how their participation will produce better ROI. Show them your social media metrics, such as your followers, engagement, post reach, etc.
In a nutshell, explain to them what benefits they’ll reap from the collaboration – be it in the form of email subscribers, website traffic, followers, and so on.
People love free things. So, the next time you plan to run a contest or giveaway, or if you are just wondering how to do a giveaway, we hope the above giveaway promotion strategies help you wow your customers, increase brand exposure, and drive crazy results for your business.
We keep this post updated with the newest and most popular blogs and websites to promote your giveaway, sweepstakes and contest.