About Felt coming soon landing page
This coming soon landing page for Felt is designed to introduce a new collaborative mapping tool. Its primary goal is to generate early access signups while positioning Felt as the easiest way to make and share maps online.
The page uses bold typography, earthy color palettes, and map-inspired visuals to reinforce its mission. Messaging emphasizes accessibility—"we all need to be map makers"—while sections highlight the company’s vision of helping people think in maps. Calls-to-action for early access and careers appear throughout the page, ensuring multiple engagement points.
By combining storytelling, strong visual identity, and a sense of urgency, Felt’s landing page makes mapping feel both essential and approachable. The consistent theme of exploration and creation makes it stand out as a distinctive example of how to market a product rooted in both creativity and utility.
Why this landing page works
- The headline "The best way to make maps on the internet" immediately communicates the product’s purpose and value proposition.
- Bold, oversized typography paired with earthy green, orange, and white tones creates a memorable and thematic visual style.
- Copy such as "Now, more than ever, we all need to be map makers" frames mapping as a universal need, broadening the product’s relevance.
- Illustrated map shapes and textures reinforce the product’s identity, making the design cohesive and on-brand.
- Multiple CTAs including "Early Access" and "See Careers" provide different paths for engagement, appealing to both users and potential hires.
- Mission-driven language—"helping everyone think in maps"—positions Felt as more than just a tool, but as a movement.
- The single-scroll layout uses alternating colors and sections to keep users engaged while delivering both vision and practical signup opportunities.
- A repeated early access signup form at the bottom ensures that users who scroll to the end still encounter a clear conversion point.
What you can learn
- Using strong visual themes tied to the product’s core function helps reinforce brand identity and memorability.
- Mission-driven copywriting can create emotional resonance and make a product feel larger than its features.
- Providing multiple CTA types (signup, careers) allows the page to attract both customers and contributors.
- Repeating signup opportunities throughout ensures higher chances of conversion across different scroll behaviors.
- Pairing bold typography with minimal text blocks makes key messages stand out and prevents information overload.
