Who Are You Marketing To?
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31
3%
1. I can easily state the age, gender, educational level, and income level of my target market.
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5 (most)
2. I have done market research to determine who to include or not include in my target market.
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5 (most)
3. I have considered the sales cycle for completing sales with people in my target market, including the length of time to close and complete the sales.
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5 (most)
4. I can fill in this sentence: “The top three most common professions of my clients or customers include….”
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5. My current target market is in a specific geographical location or I can clearly justify why geography is not a consideration with this market.
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6. I am very enthusiastic and energetic about the market I have selected for my business.
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5 (most)
7. I have gone through a process of brainstorming and refining ideas to select who I am going to market to.
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5 (most)
8. My business is uniquely qualified to address the needs of the specific target market we are currently focused on.
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9. I have abandoned the idea that marketing to everyone means more possible clients or customers.
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10. I have developed a marketing plan which addresses how the unique strengths of my business apply to my target market.
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5 (most)
11. My personal and professional experiences align very well with the target market I have selected.
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12. I can state the clients or customers who my business serves in one sentence.
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13. I have received professional consultation or coaching to refine my market and insure that it is the best one for my company.
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14. I know exactly who my competitors are and how they are marketing to my target audience.
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15. I have been targeting my market for at least 3-5 years and business has been steadily increasing.
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16. On a typical day, I think of how glad I am to be working with the clientele who I work with.
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17. The revenue that I have been generating from my marketing efforts is worth my investment in time and energy.
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18. It is typical for me to think that the clients or customers I work with are highly enjoyable and interesting.
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19. I can honestly say that I am (or my company is) the best qualified referral for a member of my ideal market.
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5 (most)
20. I know the percentage of those in my target market who are likely to purchase my services or products.
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21. When I think about the people in my target market, I know their psychological needs, motivators, and incentives to buy.
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5 (most)
22. Members of my target market have given me or my company consistently positive feedback and evaluations.
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5 (most)
23. I know how to best reach those in my target market (i.e., telephone, email, advertising, in person, etc.).
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5 (most)
24. I am aware of the trends and latest changes the people in my market are likely to have recently experienced.
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25. The creation of my target market developed from a good deal of time, consideration, research, and thought.
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26. Customers in my market do not regularly create significant trouble or stress for me or others in my business.
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27. I know when and how people are likely to buy my products or services.
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28. If I was not able to work with those who are in my current market, I would feel a sense of loss or lack of contentment.
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29. I am happy to say that my sales have been steadily increasing since I have been focusing all of my marketing efforts on the current market.
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5 (most)
30. I understand very well the hardships, struggles, difficulties, frustrations, and challenges that those in my target market go through.
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