If you’ve been browsing different websites recently, you’ve probably noticed many of them have contact forms. As short-based forms published on a website, contact forms come with many benefits. However, their fundamental function stays unchanged, even if they can implement various designs.
From talking about the purpose of contact forms to tackling their main benefits, you can learn everything you need to know about them in this post. Furthermore, we’ll guide you through the process of creating a contact form in seven easy steps.
If that is something you’d like to know more about, keep reading!
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The purpose of a contact form
Before we head into the main benefits of contact forms and how to create them, it’s essential to say something about their purpose. Namely, contact forms are dedicated pages on different websites that allow website visitors to get in touch with site owners and their customer support team.
Since there are so many different customer service tools for contacting businesses and site owners, what is unique about contact forms?
They are probably some of the best solutions both for clients and businesses.
On the one hand, clients can contact site owners anytime and anywhere. Contact forms are easy to fill out and convenient to use. Visitors only need to insert their name, email address, and comment. After that’s done, the client’s message is instantly sent over to the business.
On the other hand, businesses don’t have to reveal their emails to the public but can still be there for clients and offer them much-needed support. So, it’s a win-win situation for both sides.
Contact form benefits
Using contact forms equips companies with countless benefits. Although we already mentioned some above, now we’re going to focus more on specific advantages website owners can count on after implementing contact forms.
Make it easy for website visitors to contact you
Clients are always looking for ways to communicate with website owners. They usually want to ask a question, report a malfunction, or praise a particular product. Whatever the case may be, supplying customers with a convenient and easy-to-use communication tool is a must.
There are many clients and product users who don’t feel comfortable asking specific questions or explaining particular problems over the phone. In those instances, contact forms equip them with the freedom, flexibility, and privacy to say everything they want but remain in their comfort zone.
Contact forms are undoubtedly one of the easiest ways to establish communication with website visitors, as they only require the name, email address, and details about the reason for contact (comments, suggestions, etc.).
Reduce spam emails
Every business owner wants to make their business approachable and friendly. One way of doing so is by providing website users with all the contact information, including phone numbers and email addresses.
Nevertheless, just as many visitors appreciate that, others may decide to take advantage of the available information. As a result, businesses get countless offers, promotional deals, and spam emails cluttering their customer service inbox.
Besides clutter, spambots that scrape email addresses from websites often add these emails to online mailing lists which can impose serious security risks. Scams or phishing emails are the most common occurrence.
Since contact forms don’t reveal the business’s email address, it’s the perfect solution to offer the needed support to clients while reducing spam emails that could fill your inbox within minutes.
Improved tracking and management of inquiries
With business growth comes the surge of inquiries received from the website. Is there any way of keeping up with the increased workload without hiring an entire customer support team? Of course, there is!
You can use contact forms to improve the tracking and management of inquiries. You’ll be able to see every form submission, which will allow you to track and manage each one separately.
Do you want to view the entire history of communication with a particular client or manage inquiries so you can respond to them in chronological order? Contact forms will allow you to do it all quite effortlessly. Furthermore, you can decide to categorize inquiries on various pre-set criteria and, thus, work with them faster.
24/7 customer support
Every way of communication has its advantages, but phone communication might not be the best solution for businesses. More often than not, phone lines are busy, and the best-case scenario is for clients to be placed in the waiting line.
Every business has regular office hours, and getting someone to answer the phone isn’t possible if the office is closed. Therefore, clients often leave feeling frustrated since it’s impossible to get in touch with brand representatives in the early morning, afternoon, and night.
Contact forms quickly solve this issue. Whether your phone lines are busy or closed, sending a message via a contact form is always an option. Even if it takes your customer team a few hours to reach the inquiry, the clients feel like the business is offering 24/7 customer support.
Multilingual customer service
Numerous local businesses eventually evolve into international enterprises that offer their products and services to different countries. Naturally, that creates a global customer base, and you might struggle to find a common language with your international clients.
Not everyone speaks English, and not everyone is fluent in it. Business owners must be prepared for receiving inquiries in various languages and they must be equipped with the right tools to deal with them. Site owners should never ignore customer tickets in foreign languages, as they can hold valuable information for a business.
Fortunately, site owners can count on multilingual customer services with contact forms. They can easily translate and find ways to respond to written inquiries, which isn’t the case for phone calls.
As such, miscommunication and struggling to establish clear communication with foreign visitors can quickly become a thing of the past. You can exceed customer service expectations by communicating with all clients in their native language.
Gather customer insights and build your email list
For years and years now, email has proved to be one of the top ways for businesses to reach their target audience at little to no cost. Thanks to contact forms, not only can companies keep in touch with their clients but also collect their information and use it to build their email lists.
That way, companies can create better email marketing campaigns that will target already interested and engaged consumers. Getting more website traffic, increasing lead generation, and growing the audience will be much simpler to accomplish.
Moreover, gathering customer insights, such as the location and demographics of users, can significantly help businesses during the decision-making and future-planning processes.
How to create a contact form in 7 easy steps
Now that you know more about what contact forms are and why they’re so beneficial for site owners, you’re surely curious about how to create one for your site.
In this part of the article, we’re going to guide you through the entire process of creating your own contact form. Although the process is quite simple by itself, you’ll be able to make the best contact forms following this step-by-step guide.
Let’s get started!
1. Use an online form builder
As mentioned at the beginning of this article, contact forms are dedicated pages on your website. Therefore, you will need to use an online form builder to create a contact form.
The market is filled with many different tools and solutions for creating contact forms quickly and easily. Woorise is an excellent choice if you’re looking for a simple, reliable, and efficient online form builder.
Designing contact forms through Woorise allows you to integrate them into an already-existing website design and layout seamlessly.
2. Decide on the form layout
While a contact form isn’t the most creative webpage on your site, that doesn’t mean you can’t play around with it. Thanks to advanced technology and powerful tools, the possibilities concerning form layouts are truly endless these days.
Woorise allows you to decide on the form layout that will work best for your company, industry, brand image, or target audience.
Before you go any further in your contact form creation process, it’s essential to decide on the form layout and brainstorm some ideas regarding the look you’d like to achieve with your final product. Even though it may seem like an unnecessary task, it will make your job significantly easier.
3. Use an existing template or create your own
Woorise offers some fantastic templates you can choose from if you want to create your contact forms as quickly and effortlessly as possible.
These existing templates come with all the essential parts of a contact form for a business’s needs, but you can also tailor any template to your preferences by adding or eliminating certain features.
If the templates aren’t your cup of tea and you would like to create a contact form from scratch, that’s also possible. Mix and match different fields, play with colors and backgrounds, and design the contact form that will perfectly pair up with your company.
4. Add fields to the contact form
All contact forms include basic information such as the name, email address, and the message of the website visitor. When creating your contact form with Woorise, you can decide which fields to include.
Since there aren’t any rules that you must follow, adding fields to your contact form entirely depends on you. Woorise equips you with various field formats you can implement into your contact form design, from single-line fields and paragraph fields to drop-down menus and checkboxes.
Reorganize and reposition them until you have a cohesive structure that will make for a seamless customer experience.
5. Customize the contact form
Fonts, letter sizes, letter casing, color combinations, and other features are part of the customizable creation process. Woorise lets you explore every aspect of the creative design process without boring you with technicalities.
Using its easy-to-navigate tool, you can create customized and personalized contact forms with just a few clicks. Whether you want to incorporate color gradients, unique font combinations, or brand images, Woorise allows you to do it effortlessly.
When it comes to customization, the sky is the limit, so take advantage of these fully flexible features.
6. Review and test the form
Once you’ve created your ideal contact form, it’s time to review and test it.
Firstly, go over the whole form to see if every detail is where you want it to be. Now is the perfect time to go over the form fields and add final touches to the design. If you’re happy with how your contact form looks, make sure to test it.
Testing is the best way to ensure everything works smoothly. It allows you to streamline all processes before launching them to the public, from entering information and submitting the message to receiving the email in your system.
7. Integrate the contact form to a website and email
Finally, all that’s left to do is integrate the contact form to a website and email, and you’re done!
After completing these seven steps, visitors will be able to share their thoughts, difficulties, ideas, and recommendations with you anytime and anywhere. It won’t be long before you start noticing the numerous benefits of contact forms, so you can be sure the effort will be worth it.
However, that doesn’t mean you can’t go back and make some changes along the way. If you notice some errors or want to change the design after some time, you can always go back to Woorise and upgrade your contact forms quickly and easily.
Integrating a contact form into a website can significantly benefit a digitally-present business. From supplying clients with a 24/7 available customer support solution to reducing spam emails, contact forms offer plenty of beneficial features.
Creating a contact form doesn’t require any special technical knowledge or skills. As you’ve seen in the article above, the steps are pretty straightforward, and anyone can follow them effortlessly.
With Woorise, you can create clean and modern designs in just a few minutes. Get started with ready-to-go, mobile-responsive templates and customize them to your needs before making forms from scratch. Try it today to reduce friction and enhance the customer experience!