A Refer-a-Friend Campaign is one of the most effective ways to grow your audience and increase engagement. With Woorise, you can easily create a referral campaign that rewards participants for inviting their friends to join.
This guide will walk you through the step-by-step process of setting up a successful Refer-a-Friend campaign or giveaway using Woorise’s powerful features.
What is a Refer-a-Friend campaign?
A Refer-a-Friend Campaign is a marketing strategy that encourages participants to share your giveaway, contest, or promotion with their friends in exchange for additional entries or rewards.
By leveraging the power of word-of-mouth marketing, you can significantly increase your reach and acquire new leads in a cost-effective way. Participants receive a unique referral link that they can share via social media, email, or direct messaging, and when their friends enter through that link, they earn extra entries or incentives.
Crete a Refer-a-Friend campaign
To create a Refer-a-Friend Campaign, you can start with our Refer-a-Friend template, designed to simplify the setup process. However, you’re not limited to just this template—Woorise allows you to use nearly any template by simply activating the Referral Share feature.
- From the Pages click to Create Page. You can start with the Refer-a-Friend template or with any other template.
- In the Design tab pick an End date for you campaign from the settings in the right sidebar.
- Next navigate to the Form page and from the Form settings enable the Referral Share feature. Referral Share allows you to reward users with bonus entries for referring their friends. For a full list of the available settings please refer to this Referral Share guide.
- Next, go to the Form page to customize your form fields, add new fields, or set up additional actions. In the Confirmations tab, you can personalize the confirmation message that users will see after entering the campaign.
- In the Share page you can customize how the campaign looks when users sharing it including the title, image and description.
- Once you’re satisfied with your customizations, navigate to the Create page and click the Publish button to make your campaign live.
When users submit the form, they will see a Referral Share box where they can copy their unique referral link or instantly share the campaign using social media buttons, making it easy to invite friends and boost engagement.
Please note that for users to earn rewards, their friends must click the shared referral link and submit the form to enter. Simply sharing the link alone does not qualify for rewards.