Social Media Marketing

Facebook has altered its algorithm countless times since its inception. However, it wasn’t until 2018 that the networking giant updated its formula to center content on friends and family rather than spam from businesses.  This decision put millions of brands in a bind as they tried to optimize marketing strategies and reconnect with consumers. How […]

TikTok is one of the fastest-growing social networks. It was launched in 2016 exclusively for the Chinese market and became available worldwide in 2018, after merging with Musical.ly, another Chinese company. And boy, did it pop. It took the app just about three years to get the first billion subscribers. As of 2021, TikTok has […]

Social media landing pages are necessary conversion tools for social media campaigns. They’re laser-focused to attract the right customers to you.  I’ll put this into perspective in a bit. There are over 7 billion people in the world today. Out of that, 4.48 billion are active on social media. In case you missed it, that’s […]

Over the past few years, Instagram has grown significantly as a social media platform, and it is now competing with all the top social media giants like Facebook and YouTube. As of 2021, the platform has over 1 billion users with over 500 million monthly active users.  As the platform is growing rapidly, it’s difficult […]

In today’s digital world, failing to participate in social media hurts small business owners. Research shows there are 4.48 billion social media users worldwide today, representing nearly 57% of the entire population. Social media for small businesses is more important than ever before. With more people turning to social media to learn about companies and […]

Because people spend a lot of time on social media, it is one of the most effective marketing channels. While having a website will allow users to buy items from your business, social media will allow you to promote your brand to a wider audience.  However, it’s not as simple as posting an ad on […]

If you’re a business owner or marketer, using a social media platform to promote your brand is mandatory. With social media platforms like Facebook, Instagram, and LinkedIn, you can reach out to a broader audience in a short time.  LinkedIn, in particular, is one of the most effective social networks to reach out to professionals […]

If you’re not using hashtags on Instagram, you’re doing it wrong. There are several reasons you should use hashtags on your Instagram posts, from more engagement to finding the right audience for your business or brand. In fact, businesses should strive to develop and maintain an online presence. This is crucial for success.  Instagram allows […]

If you want to effectively widen your reach and attract your target audience, you need to establish your presence on various social media platforms. Unfortunately, many brands waste most of their time on the wrong social media platforms. While platforms like Pinterest, LinkedIn, Instagram, Twitter, and Facebook provide different benefits, engaging with your audience across […]

The best agencies understand the importance of streamlining and automating processes. Getting a handle on the effectiveness of different campaign strategies means the difference between success and failure. Social media can eat up a lot of your promotional time. Fortunately, dozens of useful social media management tools mesh with social media platforms, so find the […]