Social Media Marketing

Instagram is the perfect platform to grow your brand. There are more than 1 million people who use Instagram every month so you’ll gather a huge following on the platform alone. However, there are also 1 million other accounts you’re competing with.  It can be daunting to find ways to grow your Instagram followers by […]

If you’re trying to get more Instagram followers, you’re not alone. The more engaged Instagram followers you have, the more sales you’re likely to make — which is why every brand on Instagram is trying to grow their account. By following a few key tips, you can get a leg up on your competition and […]

Are you satisfied with the number of your followers on Instagram?  This might be the problem of many brands and individuals on all social media platforms, especially Instagram. They’re not getting as many interactions as they expect. One of the most important metrics in social media marketing is the number of followers. Brands are spending […]

Marketing on Instagram has historically been challenging due to the linking restrictions. The platform does not allow clickable links within picture and video captions at all. Only those with 10,000 followers or more can use the “swipe up” linking function within Instagram Stories. And users only get one link in their profile, or bio.  However, […]

We live in a world where everybody has a voice. The rising use of social media has made this much easier as people can now discuss various topics across the world. Many platforms have also taken center stage and are used by consumers to air their views concerning a particular brand. While one of the […]

Did you know that 49% of consumers depend on influencer recommendations in their buying decisions? If consumers are confident about an influencer’s opinion, they are more likely to make a purchase. This study and others alike demonstrate the tremendous power of influencer marketing. When employed correctly, it can help you reach more potential customers, increase […]

Without a doubt, Facebook Ads are one of the best ways to generate new sales leads. Unlike other digital marketing platforms, Facebook takes advantage of its laser-focused targeting capabilities. However, with its super diverse and wide targeting strategies, you can find yourself spending a lot on Ads. Facebook has a limitless audience to target, interests […]

If you had to pick only one sales tactic, what would it be? A pretty tough question, right? Because no matter how effective your email marketing, referral, or content strategy is, you can’t depend on a single tactic to run your business (let alone scale it).  A successful sales strategy is always a mix of […]

Are websites really the storefronts of the 21st century? Or can you get along with just your social media account? Well, websites are essential for large companies that need to promote and sell a high volume of products online. Used alone, and despite all of the benefits, social media simply doesn’t have enough resources to […]