Social Media Marketing

It was 1996 when Bill Gates wrote an essay wherein he quoted ‘Content is King’ and described the future of the Internet as a marketplace for content. Well, fast forward to 2023, content still is the reigning king ruling the marketing arsenal. Even when the world turned upside down, and everybody was confined to their […]

TikTok is one of the best platforms for growing a business. With over 15 million daily users, this app can bring you viral fame and help improve brand awareness. Unfortunately, these millions of TikTokers are not only your potential audience. They are your competitors, too. Discovering how to grow your TikTok followers can be overwhelming, […]

Social media marketing is an important and large part of a marketing team’s strategy. Keeping your social media accounts up to date, posting daily content, and sharing promotions are all excellent ways to build a following online and widen your brand’s reach. There are plenty of different strategies you can apply to your social media […]

Social media presence is a must for brands to grow. You create business accounts to attract the audience and turn them into loyal followers, who then become customers providing you with a consistently growing income. Easier say than do, right? For this to happen, you need a strategy and social media content. Tons of content […]

Facebook has altered its algorithm countless times since its inception. However, it wasn’t until 2018 that the networking giant updated its formula to center content on friends and family rather than spam from businesses.  This decision put millions of brands in a bind as they tried to optimize marketing strategies and reconnect with consumers. How […]

TikTok is one of the fastest-growing social networks. It was launched in 2016 exclusively for the Chinese market and became available worldwide in 2018, after merging with Musical.ly, another Chinese company. And boy, did it pop. It took the app just about three years to get the first billion subscribers. As of 2021, TikTok has […]

Social media landing pages are necessary conversion tools for social media campaigns. They’re laser-focused to attract the right customers to you.  I’ll put this into perspective in a bit. There are over 7 billion people in the world today. Out of that, 4.48 billion are active on social media. In case you missed it, that’s […]

Over the past few years, Instagram has grown significantly as a social media platform, and it is now competing with all the top social media giants like Facebook and YouTube. As of 2021, the platform has over 1 billion users with over 500 million monthly active users.  As the platform is growing rapidly, it’s difficult […]

Because people spend a lot of time on social media, it is one of the most effective marketing channels. While having a website will allow users to buy items from your business, social media will allow you to promote your brand to a wider audience.  However, it’s not as simple as posting an ad on […]

If you’re a business owner or marketer, using a social media platform to promote your brand is mandatory. With social media platforms like Facebook, Instagram, and LinkedIn, you can reach out to a broader audience in a short time.  LinkedIn, in particular, is one of the most effective social networks to reach out to professionals […]