Social Media Marketing

If you’re not using hashtags on Instagram, you’re doing it wrong. There are several reasons you should use hashtags on your Instagram posts, from more engagement to finding the right audience for your business or brand. In fact, businesses should strive to develop and maintain an online presence. This is crucial for success.  Instagram allows […]

If you want to effectively widen your reach and attract your target audience, you need to establish your presence on various social media platforms. Unfortunately, many brands waste most of their time on the wrong social media platforms. While platforms like Pinterest, LinkedIn, Instagram, Twitter, and Facebook provide different benefits, engaging with your audience across […]

The best agencies understand the importance of streamlining and automating processes. Getting a handle on the effectiveness of different campaign strategies means the difference between success and failure. Social media can eat up a lot of your promotional time. Fortunately, dozens of useful social media management tools mesh with social media platforms, so find the […]

Social media marketing is an excellent channel to promote your brand. But… Let’s be real: growing followers is overrated. You get tons of people following you, liking your posts, commenting, sharing… But yet, the revenue from social media isn’t coming — why? Simple, you’ve failed to turn followers into customers. All the social impressions and […]

With an estimated 53.6% of the world’s population active on social media, it’s no wonder small, and big corporations alike are scrambling for a piece of the social media marketing cake.  And every marketer is working at full-throttle to create viral social media campaigns. What exactly is viral social media marketing (SMM), and why is […]

You don’t have to post daily to reach your target audience on Instagram. You can increase your organic reach by understanding how Instagram’s algorithm works to get your content on your followers’ feeds. However, the algorithm is so unpredictable that even the most seasoned marketers find working with Instagram very challenging.  Understanding how the Instagram […]

Have you been trying automation tools for your Instagram posting but still see no significant engagement? Well, that is because you have not yet got your hands on the right one’s. You need the right social media management tools alongside others like Instagram design and survey tools to ensure less work yet more engagement. In […]

With over 1 billion monthly users, more and more brands are discovering innovative ways to grow their business through Instagram.  In response to this, Instagram is continually rolling out more and more features to turn the platform into the next big eCommerce platform. These changes and updates are great news for brands who are able […]

Influencer marketing is a great strategy. Influencers are people with authority in their niche and a significant following on social media. This means that when they talk about your brand, many will listen. For you, that simply means more potential customers. But an influencer marketing strategy can only be that successful if you choose the […]

Instagram ranks 4th among the apps with the most number of users and has over a billion monthly active members. These statistics alone should convince you that the social media giant is the place to be if you want to reach a wide audience. But how does a small brand get noticed in a platform […]