Social Media Marketing

Without a doubt, Facebook Ads are one of the best ways to generate new sales leads. Unlike other digital marketing platforms, Facebook takes advantage of its laser-focused targeting capabilities. However, with its super diverse and wide targeting strategies, you can find yourself spending a lot on Ads. Facebook has a limitless audience to target, interests […]

If you had to pick only one sales tactic, what would it be? A pretty tough question, right? Because no matter how effective your email marketing, referral, or content strategy is, you can’t depend on a single tactic to run your business (let alone scale it).  A successful sales strategy is always a mix of […]

Are websites really the storefronts of the 21st century? Or can you get along with just your social media account? Well, websites are essential for large companies that need to promote and sell a high volume of products online. Used alone, and despite all of the benefits, social media simply doesn’t have enough resources to […]

Customer retention is extremely important for any business – mostly because it is way easier and cheaper to retain existing customers than acquire new ones. Here are the six best ways how to increase customer retention with social media. 1. Listen to Your Audience to Improve Customer Retention First of all, you need to listen […]

The year 2020 has been quite eventful so far, and it’s no different for the realm of social media marketing. There are now over 3.5 billion users of social media, which is around 45% of the world’s population. Tapping into that big of a market used to be a dream for marketers, but it’s now […]

Most businesses, when they think about social media promotion choose Facebook, Instagram, or Twitter to power their marketing efforts. However, YouTube is one of the biggest social networks in the world. In fact, YouTube is the second biggest global website which is packed with immense opportunities to increase awareness of your business, drive more traffic […]

Facebook is undoubtedly the king of social media. In fact, it currently has 1.7bn users. That’s about a fifth of the world’s population. All the same, it’s a grave mistake to think of Facebook as the be-all and end-all of social media. Indeed, you’ll miss untold possibilities by ignoring other platforms. LinkedIn, in particular, is […]

There is no doubt that the world of marketing has been changed forever thanks to the emergence of social media, especially in the last five years or so. In the past, the only real way to advertise your brand or product online was to do it on your blog, or to develop a relationship with […]

Social media marketing is all about tactics to grow following for better engagement and lead generation. No wonder that Instagram has become the #1 tool for marketers to reach this in 2020: With over a billion active users, Instagram has the highest engagement rate. 73% of Instagram users consider this platform the best way for […]