There’s a reason why brands direct part of their marketing spend toward social media marketing efforts. The target audience you’re trying to reach is among the more than three billion global social media users who are active on an average of 8.6 platforms. As this number continues to grow year-over-year, it makes sense to invest […]
Online Marketing
Hyper-Personalization in Marketing: The Key to Increasing a Brand’s Growth
The term hyper-personalization is used to describe the process of building a marketing strategy that taps into people’s basic human needs. When done correctly, it can give your brand an edge over competitors and exponentially grow its growth trajectory. The increased level of personalization is because it is in the best interest of the product […]
How to Promote your Giveaway or Contest
Are you looking for a way to generate more interest in your giveaway or contest? Do you want to make it go viral and gain the attention of many people? If so, then this article is for you. In this blog post, we will talk about how to promote giveaways and contests effectively. We’ll also […]
10 Creative Digital Marketing Ideas for Small Business
It seems that the representatives of a small business can hardly be impressed with new marketing ideas. Small business owners have already experimented with different marketing ideas. As a result, they have sifted the ideas through and chosen the best ones to implement in their business. However, digital marketing ideas are a whole new ball […]
9 Different Types of Marketing Campaigns – Ultimate Guide
A well-crafted marketing plan provides an opportunity to lock your company’s brand message securely in the collective consciousness of your audience for decades. Can anyone who was alive during the 1980s stop remembering actress Clara Peller exclaiming “Where’s the Beef” in those Wendy’s commercials? It’s unlikely. Or, how about the “Mentos The Freshmaker” ads during […]
Marketing Campaign Examples per Campaign Type
A business team strategizes marketing campaigns to promote company goals, raise awareness about a new product, or capture customer feedback. Typically, they aim to reach targeted consumers in many ways, involving an amalgamation of social media, email marketing, pay-per-click, print advertising, and television promos. Marketing campaigns tend to connect a series of operations designed to […]
What Is Referral Marketing? (+ 8 Examples and Strategies)
No matter what you sell to the public, people hear about those things in various ways. One of them is referral marketing, otherwise known as word-of-mouth marketing. Here’s an explanation of what it is and why you might want to use it. Then, we’ll look at eight examples and pull the best practices from each […]
15 Unique Ways to Market Your Brand
Marketing your brand is essential to growing your business. If you can find a way to market your idea or product in a different way than your competition, then you will likely see an increase in page views and revenue. The market is often flooded with advertisements for the same products as internet browsers gather […]
How to Use Live Chat to Grow Your Business
Live chat is one of the best ways for your enterprise to engage with your website’s visitors. You can use the live chat software to start a conversation with people who are visiting your website for the first time, interact with frequent visitors, and support the loyal ones in real-time. By using live chat software […]
How to Handle Feature Requests (+ Email Templates)
As long as you have a product, there will always be someone that wants more from it. They want new features, existing features to be updated, or even whole new products that link tenuously to the one that you’re currently making. For example, an analytics platform like Segment likely hears requests for integrations fairly frequently, […]