Online Marketing

A business team strategizes marketing campaigns to promote company goals, raise awareness about a new product, or capture customer feedback. Typically, they aim to reach targeted consumers in many ways, involving an amalgamation of social media, email marketing, pay-per-click, print advertising, and television promos. Marketing campaigns tend to connect a series of operations designed to […]

No matter what you sell to the public, people hear about those things in various ways. One of them is referral marketing, otherwise known as word-of-mouth marketing. Here’s an explanation of what it is and why you might want to use it. Then, we’ll look at eight examples and pull the best practices from each […]

Marketing your brand is essential to growing your business. If you can find a way to market your idea or product in a different way than your competition, then you will likely see an increase in page views and revenue.  The market is often flooded with advertisements for the same products as internet browsers gather […]

Live chat is one of the best ways for your enterprise to engage with your website’s visitors. You can use the live chat software to start a conversation with people who are visiting your website for the first time, interact with frequent visitors, and support the loyal ones in real-time. By using live chat software […]

As long as you have a product, there will always be someone that wants more from it. They want new features, existing features to be updated, or even whole new products that link tenuously to the one that you’re currently making. For example, an analytics platform like Segment likely hears requests for integrations fairly frequently, […]

If you want to get noticed online, you need to be strongly proactive: there’s no use in sitting back and expecting people to happen upon your site and happen to be interested in whatever you have to offer. There’s far too much competition. Even if you operate in an unusual niche, it’s extremely likely that […]

When there is an abundance of products and services within an arm’s reach, it becomes tricky to make a purchasing decision. Put yourself in your customers’ shoes and paint the following picture. Would you go for that flashing offer that ends 23 hours or would you invest in a one-on-one course? Or, say, when shopping […]

10 years ago, all of the marketers we’re saying that mobile is the future of marketing. As far as we’re concerned, the future is now. Even though some mobile devices came and went, smartphones are going nowhere any time soon. The number of smartphone users is only continuing to grow. At the moment, there are […]

Whether it’s making enough to cover the month’s expenses or to acquire thousands of dollars in a day, the overarching goal of an entrepreneur is to make a profit. It’s similar to how employees work hard to earn an income. Behind this clear objective, though, lies the problem of how to accomplish it. That is, […]

No matter what kind of business you have, efforts to increase brand awareness are probably among your top priorities. The more people who know about your brand, the easier it is to gain momentum in the marketplace.  What Is Brand Awareness? Brand awareness concerns how often your target audience remembers and recognizes your company or […]