Lead Generation
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7 Steps to Collect & Make Better Use of Customer Data
Collecting marketing data on your customers is one of the most important things you can do to grow your business. Having the right data in hand allows your team to…
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How to Boost Your Conversion Rates (Tools & Examples)
High conversion rates are a holy grail of every online business model. However, fine-tuning your online presence to turn it into a revenue channel is somewhat challenging. The most seasoned…
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20 Best Lead Generation Tools to Skyrocket Your Sales
Detectives, unruly dogs, and businesses: what’s the one thing they have in common? The need for leads. It’s nice for a business owner to imagine their company being recognized as…
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How to Use Buyer Personas to Reduce Your Cost Per Lead
Marketing is a numbers game. From your cost per reach to your cost per acquisition; every cent counts. Businesses don’t have the luxury of burning budget on a campaign that…
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8 Viral Marketing Tools to Generate Leads and Traffic
They say that once you go viral, you have made it. When you go viral, people will talk about you – the kind of awareness brands are striving for. This…
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15+ Foolproof Ways to Generate Leads for SaaS Businesses
Over the last couple of years, SaaS (software as a service) lead generation strategies have changed significantly. Consumers are more demanding and have higher expectations from vendors. Before making a…
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How to Generate B2B Leads Using Podcast Interviews
If you’re a B2B marketer, launching or featuring on a podcast therefore presents an excellent opportunity to grow your business – and build your authority while doing so. Best of…
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Why it’s so Important to Collect Marketing Data on Your Customers
You’re probably familiar with the phrase “Knowledge is power” — it’s the simplest way to express a relationship that has been appreciated since time immemorial. Strength can dominate, and charisma…
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What is Lead Generation Marketing? Process and Best Strategies
With so many available marketing channels, entrepreneurs looking for leads could have a hard time navigating the process. Business growth is directly connected with finding new clients or customers, and…