Lead Generation

Having plenty of website visitors doesn’t necessarily mean all of them will turn into customers. Some might leave after 5 seconds, and others might stay for a while but end up not even converting to leads.  So, you need to know how to optimize your site to make sure you’re increasing the number of users […]

Leads are the foundation of any business. Without a steady stream of qualified leads, a business will stagnate and struggle to increase its market share. Whether you’re a startup or an established company, a solid lead generation strategy is key to growing your business. Not sure where to start? Then you’re in the right place. […]

Simply put, lead nurturing refers to the process of building solid relationships with prospects at every stage of the sales funnel. It helps you engage and educate your potential customers and show them how your products and services can create value for them.  Lead nurturing aims to get prospects to choose you when they are […]

If you were to read through the reviews users left on your app and you found heaps of criticism, you may find yourself wanting to curl into a ball and cry. However, this can be a blessing in disguise. You can learn so much from the feedback people are giving you. And, while we all […]

SurveyMonkey is one of the most popular software for creating surveys. It’s customizable, multi-functional, integrable, and effective. Still, one tool can’t be great at everything for everyone. If you run a small business, you might find SurveyMonkey too expensive. On the other hand, if you’re directing a large enterprise, you may find that SurveyMonkey can’t […]

Quizzes are a great way to gain insights into what your audience knows and what they need to know. Using quizzes as part of your lead generation strategy allows you to acquire highly targeted contacts that you can easily convert into clients or customers. But to do that as a WordPress site owner, you would […]

Lead generation has, for years, been a primary goal for many marketing and sales teams. This is because the more leads your business can generate, the more sales you make. It is a constant process that needs time and nurturing to maintain a steady revenue flow. There are countless lead generation strategies that can help […]

Small businesses cannot underestimate the importance of traffic. It is a crucial metric that indicates the growing interest in your brand. That’s why small businesses employ all possible methods to boost traffic, from organic blog posts to search ads.  But have you tried running a contest to generate more traffic to your website? It’s true […]

If we have a question we want to answer, most of us will turn to the internet for help. But what if we want to know peoples’ opinions on a particular product or service, or we want to garner opinions on a topic we’re interested in? In cases like this, we’d more likely need to […]