If you’re a B2B marketer, launching or featuring on a podcast therefore presents an excellent opportunity to grow your business – and build your authority while doing so. Best of all, you won’t have to do extensive research to join the bandwagon. If you reach out and engage with the right podcasters, sharing your knowledge […]
Lead Generation
10 B2B Ideas & Tips to Generate Leads Running Giveaways & Contests
A well-organised B2B contest or giveaway based on your online contest ideas will greatly increase the efficiency of each penny invested in an advertising campaign, including boosting total sales, the number of contacts, and other key indicators for the company. For B2B social advertising, the objective needs to be buyer focused. In short, offer a relevant prize! Use […]
Why it’s so Important to Collect Marketing Data on Your Customers
You’re probably familiar with the phrase “Knowledge is power” — it’s the simplest way to express a relationship that has been appreciated since time immemorial. Strength can dominate, and charisma can sway affections, but the acquisition and smart deployment of knowledge is what has always allowed rulers to control their domains. This piece isn’t about […]
How to Use Quizzes to Boost Lead Generation
Marketers have always struggled to find ways to boost their lead generation. However, as the era of personalization is currently upon us, you have to find more unique ways to excite your audience. Content like videos, blog posts, and case studies have proven themselves to be powerful lead gen tools. However, these marketing activities aren’t […]
What is Lead Generation Marketing? Process and Best Strategies
With so many available marketing channels, entrepreneurs looking for leads could have a hard time navigating the process. Business growth is directly connected with finding new clients or customers, and the faster this process is, the more time entrepreneurs and managers can devote to business development. Lead generation is not a new way of growing […]