Lead Generation

Simply put, lead nurturing refers to the process of building solid relationships with prospects at every stage of the sales funnel. It helps you engage and educate your potential customers and show them how your products and services can create value for them.  Lead nurturing aims to get prospects to choose you when they are […]

If you were to read through the reviews users left on your app and you found heaps of criticism, you may find yourself wanting to curl into a ball and cry. However, this can be a blessing in disguise. You can learn so much from the feedback people are giving you. And, while we all […]

SurveyMonkey is one of the most popular software for creating surveys. It’s customizable, multi-functional, integrable, and effective. Still, one tool can’t be great at everything for everyone. If you run a small business, you might find SurveyMonkey too expensive. On the other hand, if you’re directing a large enterprise, you may find that SurveyMonkey can’t […]

Quizzes are a great way to gain insights into what your audience knows and what they need to know. Using quizzes as part of your lead generation strategy allows you to acquire highly targeted contacts that you can easily convert into clients or customers. But to do that as a WordPress site owner, you would […]

Lead generation has, for years, been a primary goal for many marketing and sales teams. This is because the more leads your business can generate, the more sales you make. It is a constant process that needs time and nurturing to maintain a steady revenue flow. There are countless lead generation strategies that can help […]

Small businesses cannot underestimate the importance of traffic. It is a crucial metric that indicates the growing interest in your brand. That’s why small businesses employ all possible methods to boost traffic, from organic blog posts to search ads.  But have you tried running a contest to generate more traffic to your website? It’s true […]

If we have a question we want to answer, most of us will turn to the internet for help. But what if we want to know peoples’ opinions on a particular product or service, or we want to garner opinions on a topic we’re interested in? In cases like this, we’d more likely need to […]

For every entrepreneur, his business is like a baby to him. He will do everything in his capacity to make sure that his business grows and blooms in the field of success. The primary objective of every business, irrespective of its size and nature is to earn profits. If the business doesn’t earn a profit, […]

Can you think of a product or a service that is extremely popular, but if you really think about it, is overpriced and has got quite a few annoying features? Yet you would still 100% recommend it to your family and friends? Apple – you either love them or hate them. A study exploring “consumer […]