Landing Pages

Driving traffic to landing pages and convincing your web visitors to take action is hard — your copy, design, and CTAs determine whether or not your visitors will convert..  Your copy needs to match their intent, the design of your page needs to be easy on their eyes to guide them through your page, and […]

Running a Google Ads campaign is one of the best and fastest ways to generate traffic and conversions for your online business. But one of the gripes against this tactic is you need to pay to play. In other words, you must dedicate a reasonable budget to launch a campaign guaranteed to turn in a […]

You have just one chance of making an excellent first impression. The first thing your potential customers see is what they’ll remember about your brand.  In most cases, this is your landing page. A great landing page has become a key component to acquiring leads, getting conversions, or selling products.  A landing page aims to […]

Building a website that converts is not an easy task. Yet knowing how important landing page design is in ensuring conversions, it’s safe to say that getting the best end result possible is worth the effort. So, whether your landing page conversion rates fall between the acceptable 2% and 5% or whether they outperform averages […]

Your landing page serves as one of the first impressions site visitors have of your brand. You’ve likely spent a lot of time studying what elements it needs and how to grab user interest. However, you must drive traffic to the page in the first place for your efforts to pay off. The latest Benchmark […]

The fact that consumer purchasing behavior depends on emotional processes is nothing new.  Several research studies have shown that people make buying decisions based on anticipated emotions and spend more time shopping when they feel sad. Moreover, functional MRI imaging has revealed that consumers rely on personal feelings rather than information when evaluating brands. All […]

If you’re running a business, you’re probably using social media to grow and engage your audience. More than likely, though, you plan to do more than just share content online. You’ll want to channel visitors to your site and turn them into subscribers or customers. That’s where social media landing pages come into play. This […]

Landing pages are one of the most widely used conversion tools. They are generally easy to make, help teams focus on a specific goal, and succeed in raising awareness about new products and offers.  However, since landing pages are conversion magnets, their main goal is to turn visitors into leads, and this is easier said […]

There’s a reason why brands direct part of their marketing spend toward social media marketing efforts. The target audience you’re trying to reach is among the more than three billion global social media users who are active on an average of 8.6 platforms.  As this number continues to grow year-over-year, it makes sense to invest […]

Your landing page design can make or break your campaign. The same goes for designing a giveaway landing page.  Your giveaway landing page must be optimized to convert visitors into giveaway entrants that are willing to submit their emails, opt into your service, or download your app. You will need to ensure that your landing […]