Landing Pages

Landing pages serve as a key point of contact between brands and customers. However, unlike a homepage, they target specific segments of an audience with a particular message to encourage action.  Customers usually “land on” these pages by clicking on marketing emails, ads, and other promotional content.  These pages allow customers to understand the brand’s […]

Based on research, businesses with 10-15 landing pages have a 55% increase in conversions compared to those with less than ten. And that those with over 40 landing pages saw an increase of over 500%. For years, marketers have defined landing pages as a sales tactic focused on getting people to perform a particular action.  […]

Companies are spending nearly $95 billion (combined) on Facebook and Instagram ads annually. Unless you’re living under a rock, you could probably guess the reason for all that social media spending.  More than half the world is on social media, but only about ‘a handful’ are your audience. It’s relatively easy to get new followers, […]

Driving traffic to landing pages and convincing your web visitors to take action is hard — your copy, design, and CTAs determine whether or not your visitors will convert..  Your copy needs to match their intent, the design of your page needs to be easy on their eyes to guide them through your page, and […]

Running a Google Ads campaign is one of the best and fastest ways to generate traffic and conversions for your online business. But one of the gripes against this tactic is you need to pay to play. In other words, you must dedicate a reasonable budget to launch a campaign guaranteed to turn in a […]

You have just one chance of making an excellent first impression. The first thing your potential customers see is what they’ll remember about your brand.  In most cases, this is your landing page. A great landing page has become a key component to acquiring leads, getting conversions, or selling products.  A landing page aims to […]

Building a website that converts is not an easy task. Yet knowing how important landing page design is in ensuring conversions, it’s safe to say that getting the best end result possible is worth the effort. So, whether your landing page conversion rates fall between the acceptable 2% and 5% or whether they outperform averages […]

Your landing page serves as one of the first impressions site visitors have of your brand. You’ve likely spent a lot of time studying what elements it needs and how to grab user interest. However, you must drive traffic to the page in the first place for your efforts to pay off. The latest Benchmark […]

The fact that consumer purchasing behavior depends on emotional processes is nothing new.  Several research studies have shown that people make buying decisions based on anticipated emotions and spend more time shopping when they feel sad. Moreover, functional MRI imaging has revealed that consumers rely on personal feelings rather than information when evaluating brands. All […]

If you’re running a business, you’re probably using social media to grow and engage your audience. More than likely, though, you plan to do more than just share content online. You’ll want to channel visitors to your site and turn them into subscribers or customers. That’s where social media landing pages come into play. This […]