Your landing page serves as one of the first impressions site visitors have of your brand. You’ve likely spent a lot of time studying what elements it needs and how to grab user interest. However, you must drive traffic to the page in the first place for your efforts to pay off. The latest Benchmark […]
Landing Pages
How to Use Emotional Imagery to Create High-Converting Landing Pages
The fact that consumer purchasing behavior depends on emotional processes is nothing new. Several research studies have shown that people make buying decisions based on anticipated emotions and spend more time shopping when they feel sad. Moreover, functional MRI imaging has revealed that consumers rely on personal feelings rather than information when evaluating brands. All […]
How to Create an Effective Social Media Landing Page
If you’re running a business, you’re probably using social media to grow and engage your audience. More than likely, though, you plan to do more than just share content online. You’ll want to channel visitors to your site and turn them into subscribers or customers. That’s where social media landing pages come into play. This […]
How to Build a Landing Page That Actually Converts: 10 Actionable Tips
Landing pages are one of the most widely used conversion tools. They are generally easy to make, help teams focus on a specific goal, and succeed in raising awareness about new products and offers. However, since landing pages are conversion magnets, their main goal is to turn visitors into leads, and this is easier said […]
Drive More Traffic to Your Landing Page with Social Media Videos
There’s a reason why brands direct part of their marketing spend toward social media marketing efforts. The target audience you’re trying to reach is among the more than three billion global social media users who are active on an average of 8.6 platforms. As this number continues to grow year-over-year, it makes sense to invest […]
How to Design a Killer Giveaway Landing Page
Your landing page design can make or break your campaign. The same goes for designing a giveaway landing page. Your giveaway landing page must be optimized to convert visitors into giveaway entrants that are willing to submit their emails, opt into your service, or download your app. You will need to ensure that your landing […]
How to Create a Free Landing Page Without a Website
Coming up with a landing page design that hits your conversion goal isn’t easy. There are simply too many factors to consider. The call-to-action button, landing page copy, value proposition, and colors are just a few page elements you’ll need to consider. So what are some landing page best practices that’ll get users to take […]
How to Create a Landing Page (6 Simple Steps)
Are you looking for an easy-to-understand yet comprehensive guide to creating a landing page? This guide is written for business owners and marketers who are just learning how powerful a landing page can be. If you want to : Intuitively understand how landing page works See real world examples of high performing landing pages Learn […]
What is a Landing Page? (+How to Make Your Own)
When connecting with potential customers online, you only get one shot to make a good impression. You have to project competence and trustworthiness while also positioning your brand as the best choice to deliver the specific benefits your potential customer is seeking. When someone clicks a link and winds up on your landing page, they’ve […]
How to Design a High-Converting Landing Page
The landing page of your business is a necessary part of any marketing campaign. It is the place where most of your visitors turn into converted customers. Companies with 31-40 landing pages score get seven times more leads than companies with 5 or fewer. There are a lot of factors that affect the success of […]