Growth Marketing

To grow a SaaS business, you need to generate quality leads and convert a steady portion of them. You also need to accurately measure this growth, which will require tracking certain metrics over a prolonged period of time.  One such metric is Customer Lifetime Value, or CLV, which we’ll examine here from a variety of […]

Performance is the most crucial factor for affiliate marketers. However, finding the ideal platforms for your specialty and objectives is necessary to get there.  This task can be challenging whether you’re an expert or a newbie so having a concise guide to help you understand each affiliate program is vital.  Joining an affiliate program can […]

We’ve all seen QR codes when we’ve been out and about, and their prevalence has increased during the coronavirus pandemic. A QR code stores important data, which allows people to access information faster and complete specific tasks.  And for businesses, they’re also excellent ways of increasing customer engagement.  But how do QR codes work for […]

The term hyper-personalization is used to describe the process of building a marketing strategy that taps into people’s basic human needs. When done correctly, it can give your brand an edge over competitors and exponentially grow its growth trajectory.  The increased level of personalization is because it is in the best interest of the product […]

Referral marketing. You’ve no doubt seen the term in your efforts to grow your business. You want to craft the best possible marketing strategies for your content and products. Referral marketing can be highly effective and is a great way to build hype around your business. But what exactly is referral marketing? How is it […]

Lead magnets are one of the most effective strategies for getting leads to a business—it’s in the name, after all. When done well, they can help you build a highly targeted email list. The best part: lead magnets are, by and large, a passive way of generating leads. Depending on their complexity, of course, you’ll […]

Attracting new customers and clients is a constant challenge for B2B marketers, and 2020 has been a particularly difficult time for many businesses. If you’re looking to generate new leads, you might have heard the term “growth hacking”.  What is growth hacking, though? In a nutshell, it’s a form of marketing that focuses on driving […]

Once a fringe accessory, video content is now a power-packed content marketing strategy that is recognized by prominent search engines and consumers as a medium providing relevant, essential information about your business brand and the products you provide. Video continues to adapt to advances in technology and the accompanying changes in user trends. Viewers are […]

If you want your business’ growth to follow the upward curve with time, you must get your marketing funnel – the process of converting a browser or visitor into a paying customer – right. Attracting new leads is extremely crucial when aiming to target growth in business. However, getting leads is really only the tip […]

If you’re looking to create an additional stream of income, you might want to consider affiliate marketing.  In affiliate marketing, you promote another company’s products or services (the company is referred to as the “merchant”). You earn a commission each time a purchase is made using your affiliate links. The affiliate program is the website […]