Growth Marketing
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10 Strategies to Increase Customer Lifetime Value for your SaaS Business
To grow a SaaS business, you need to generate quality leads and convert a steady portion of them. You also need to accurately measure this growth, which will require tracking…
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How to Use QR Codes to Increase Customer Engagement
We’ve all seen QR codes when we’ve been out and about, and their prevalence has increased during the coronavirus pandemic. A QR code stores important data, which allows people to…
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Hyper-Personalization in Marketing: The Key to Increasing a Brand’s Growth
The term hyper-personalization is used to describe the process of building a marketing strategy that taps into people’s basic human needs. When done correctly, it can give your brand an…
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15 Best Referral Marketing Tools
Referral marketing. You’ve no doubt seen the term in your efforts to grow your business. You want to craft the best possible marketing strategies for your content and products. Referral…
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How to Create an Effective Lead Magnet in 5 Steps
Lead magnets are one of the most effective strategies for getting leads to a business—it’s in the name, after all. When done well, they can help you build a highly…
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9 Top Growth Hacks for B2B Lead Generation – Ultimate Guide
Attracting new customers and clients is a constant challenge for B2B marketers, and 2020 has been a particularly difficult time for many businesses. If you’re looking to generate new leads,…
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Types of Marketing Videos to Use at Each Stage of the Buyer Funnel
Once a fringe accessory, video content is now a power-packed content marketing strategy that is recognized by prominent search engines and consumers as a medium providing relevant, essential information about…
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Step-by-step Guide on Creating a High-converting Marketing Funnel
If you want your business’ growth to follow the upward curve with time, you must get your marketing funnel – the process of converting a browser or visitor into a…
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31 Best Affiliate Programs in the SaaS Space
If you’re looking to create an additional stream of income, you might want to consider affiliate marketing. In affiliate marketing, you promote another company’s products or services (the company is…
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How to Manage and Retain Clients on Autopilot
As a business, your most important relationships are with your clients. We all know that winning new customers is one of the keys to a successful company. But what about…