Email Marketing

Email marketing has never been more critical for businesses trying to grow and reach their target audience.  Email marketing is predicted to be up to 4 times more effective than social media. That’s because it’s a perfect way to create a more intimate relationship with your customers and prospects. And successful email campaigns are based […]

Writing email subject lines is one of the toughest parts of email marketing. That’s because after all the work invested in the body text and design, you need to convince your target to open the email. And you have less than 70 characters to do so, which leaves little room for error. Forty percent of […]

What does it take for someone to actually open an email? The most important part it’s the subject line. After all, it’s your very first impression of the email. From that first impression, you’ll do your best to judge the content inside. Your email subject line is your first (and maybe your last) impression on […]

Open rate is the simplest and one of the most important email marketing metrics to understand how well your subscribers are receiving your email.  However, this same KPI is difficult to predict because various things can affect when your contacts are checking their email. Not only that, but it’s also not easy to get a […]

It takes superhuman effort to build an email list, set up an email workflow, and also manage the responses. After going through this entire quagmire of activities, it would be extremely painful to see some of your contacts slipping through the gaps. What does it imply? Your emails are not valuable? There were gaps in […]

Gated content is a part of all best performing inbound marketing strategies, and it is equally useful for email marketing. Marketers use gated content to reward engagement and lead generation with insightful, genuinely valuable content pieces in exchange for submitting user information. For email marketing, this boils down to submitting an email address and consent […]

When it comes to cold email outreach, there is a right way to do it, and a wrong way. Unfortunately, doing it the wrong way will take a whole lot of your time, with very little to show for it.  Now, before you get too down on yourself, it’s actually fairly normal to have a […]

No matter your type of business, you’ve probably had to send out an email outreach at one point or another. Email outreach play a huge role in your business growth strategy. They are the key to reaching new business partners, influencers, or customers. What is an Email Outreach (And Why Should You Use One)? Before […]

The very first email was sent in 1971, almost 50 years ago now. It was the first form of online communication, and therefore, it can be difficult to believe that it is still a relevant marketing tool – but it is.  Recent data from HubSpot shows that over half of the world’s population use emails […]