Email Marketing

The written word holds unimaginable power over us. In the world of marketing, that power multiplies a hundredfold. Some specialists are busy writing papers for money; others are working on effective lead magnets, blog posts, or ads. Yet, we often underestimate the benefits of a high-converting email copy. That old-school marketing channel can become a […]

If you were to hand over Alladin’s magic lamp to any email marketer around you, invariably, all of them would squander their three wishes asking for one thing alone- to increase their emails’ value proposition. In this day and age of flooded inboxes, marketers are well aware that the only surefire way of catching their […]

Email marketing has never been more critical for businesses trying to grow and reach their target audience.  Email marketing is predicted to be up to 4 times more effective than social media. That’s because it’s a perfect way to create a more intimate relationship with your customers and prospects. And successful email campaigns are based […]

Writing email subject lines is one of the toughest parts of email marketing. That’s because after all the work invested in the body text and design, you need to convince your target to open the email. And you have less than 70 characters to do so, which leaves little room for error. Forty percent of […]

What does it take for someone to actually open an email? The most important part it’s the subject line. After all, it’s your very first impression of the email. From that first impression, you’ll do your best to judge the content inside. Your email subject line is your first (and maybe your last) impression on […]

Open rate is the simplest and one of the most important email marketing metrics to understand how well your subscribers are receiving your email.  However, this same KPI is difficult to predict because various things can affect when your contacts are checking their email. Not only that, but it’s also not easy to get a […]

It takes superhuman effort to build an email list, set up an email workflow, and also manage the responses. After going through this entire quagmire of activities, it would be extremely painful to see some of your contacts slipping through the gaps. What does it imply? Your emails are not valuable? There were gaps in […]

Gated content is a part of all best performing inbound marketing strategies, and it is equally useful for email marketing. Marketers use gated content to reward engagement and lead generation with insightful, genuinely valuable content pieces in exchange for submitting user information. For email marketing, this boils down to submitting an email address and consent […]

When it comes to cold email outreach, there is a right way to do it, and a wrong way. Unfortunately, doing it the wrong way will take a whole lot of your time, with very little to show for it.  Now, before you get too down on yourself, it’s actually fairly normal to have a […]