Email Marketing

It takes superhuman effort to build an email list, set up an email workflow, and also manage the responses. After going through this entire quagmire of activities, it would be extremely painful to see some of your contacts slipping through the gaps. What does it imply? Your emails are not valuable? There were gaps in […]

Gated content is a part of all best performing inbound marketing strategies, and it is equally useful for email marketing. Marketers use gated content to reward engagement and lead generation with insightful, genuinely valuable content pieces in exchange for submitting user information. For email marketing, this boils down to submitting an email address and consent […]

When it comes to cold email outreach, there is a right way to do it, and a wrong way. Unfortunately, doing it the wrong way will take a whole lot of your time, with very little to show for it.  Now, before you get too down on yourself, it’s actually fairly normal to have a […]

No matter your type of business, you’ve probably had to send out an email outreach at one point or another. Email outreach play a huge role in your business growth strategy. They are the key to reaching new business partners, influencers, or customers. What is an Email Outreach (And Why Should You Use One)? Before […]

The very first email was sent in 1971, almost 50 years ago now. It was the first form of online communication, and therefore, it can be difficult to believe that it is still a relevant marketing tool – but it is.  Recent data from HubSpot shows that over half of the world’s population use emails […]

“Compared to other emails, sales emails have eight times more opens and clicks and can produce six times more money than other types of emails.” Copper The above statistic clearly shows the potential of what sales emails can do. If this is true, and it is, sales emails should be among your top priorities.  However, […]

Although email marketing is a widely used way to reach people, doing it well is not always straightforward. How can company representatives create emails that make people feel glad they opened them and eager to do business with the brand? Here are 10 best practices, plus email marketing examples that brand representatives can adjust to […]

Getting people on your list is easy. Turning those subscribers into customers is the tough part. If you don’t have a proper email marketing plan, you are leaving money on the table. Email marketing is still one of the best ways to get customers and here 16 Marketers share their best tips on how to […]

About nine out of every ten marketers make use of email marketing to distribute their content. You have to admit, that’s a staggering number. With more than 3.7 billion people worldwide using emails, it’s no wonder that most businesses use this tool to implement their marketing strategy. As you’re reading this, you’ve probably also received […]