Ecommerce Marketing

To own a successful business, you need to get creative with marketing your products and services. One of the most effective ways to do this is by offering discounts and sales on certain items. Shopify makes it easy to create discount codes, but your efforts will be wasted unless you know exactly what type of […]

Regardless of the industry or niche, the modern business world is becoming more competitive by the day. The modern consumer, on the other hand, is nowadays spoiled for choice as they are getting bombarded by brands offering better deals, more incentives, and loyalty programs offering higher rewards.  Without a doubt, it’s difficult for business leaders […]

Customer engagement is one of the fundamental metrics that powers your conversion funnel as well as help you build brand loyalty. Customer engagement comes in many forms, from them buying from your site to a random comment on social media or a positive review. As a business, you should be happy with any form of […]

E-commerce has come to define modern retail. Thanks to the success of sites like Amazon, if you sell things, customers expect to buy them online. With e-commerce sales generating $4.28 trillion in 2020, there’s never been a better time to optimize your site. This massive success also presents a challenge. If users from around the […]

The initial goal of any eCommerce is to constantly enlarge its target audience and turn the potential consumers into loyal customers. And, one of the best ways to adapt any online commerce to customer needs and expectations is to implement various personalization methods. However, along with the diversity of personalization technologies, it becomes really challenging […]

Have you tried your best, and it seems like you are running out of ideas on how to promote your Shopify store? If your answer is Yes, then this article is for you. Rather than switching to other Shopify alternatives, our recommended methods to promote your Shopify store in this article can help you get […]

Shopify is one of the most popular platforms among eCommerce businesses, and there are plenty of reasons why that is. First of all, it’s packed with all the necessary features you need to create and run your eCommerce store, as well as handle the point of sale aspect of the business. On top of that, […]

The internet was started in 1983 and since then the world has changed drastically. Even though at the beginning it was a basic network, in 1990 the World Wide Web was invented and it represented an important milestone in the development of the online world. Little by little, IT companies were started, such as Google […]

As more than 200 million Instagrammers visit at least one business profile daily, the likelihood of boosting your eCommerce sales on Instagram is high. Instagrammers have the chance of exploring and finding the brands that they are most interested in and start engaging with them. Since Instagram provides features and tools that make sales easy, […]

Ecommerce businesses have ignored YouTube for a long time. Despite the fact that ecommerce and visuals always go together, the platform has been underutilized. YouTube offers a goldmine of opportunities for entrepreneurs to expand their business horizons.  The fact that more than a billion unique visitors swarm the most popular visual content platform is a […]