Ecommerce Marketing

E-commerce has come to define modern retail. Thanks to the success of sites like Amazon, if you sell things, customers expect to buy them online. With e-commerce sales generating $4.28 trillion in 2020, there’s never been a better time to optimize your site. This massive success also presents a challenge. If users from around the […]

The initial goal of any eCommerce is to constantly enlarge its target audience and turn the potential consumers into loyal customers. And, one of the best ways to adapt any online commerce to customer needs and expectations is to implement various personalization methods. However, along with the diversity of personalization technologies, it becomes really challenging […]

Have you tried your best, and it seems like you are running out of ideas on how to promote your Shopify store? If your answer is Yes, then this article is for you. Rather than switching to other Shopify alternatives, our recommended methods to promote your Shopify store in this article can help you get […]

Shopify is one of the most popular platforms among eCommerce businesses, and there are plenty of reasons why that is. First of all, it’s packed with all the necessary features you need to create and run your eCommerce store, as well as handle the point of sale aspect of the business. On top of that, […]

The internet was started in 1983 and since then the world has changed drastically. Even though at the beginning it was a basic network, in 1990 the World Wide Web was invented and it represented an important milestone in the development of the online world. Little by little, IT companies were started, such as Google […]

As more than 200 million Instagrammers visit at least one business profile daily, the likelihood of boosting your eCommerce sales on Instagram is high. Instagrammers have the chance of exploring and finding the brands that they are most interested in and start engaging with them. Since Instagram provides features and tools that make sales easy, […]

Ecommerce businesses have ignored YouTube for a long time. Despite the fact that ecommerce and visuals always go together, the platform has been underutilized. YouTube offers a goldmine of opportunities for entrepreneurs to expand their business horizons.  The fact that more than a billion unique visitors swarm the most popular visual content platform is a […]

As someone who runs an e-commerce business, it is understandable that you want to boost your traffic and conversions. But how do you decide on which marketing tactics you should try?  In this post, we have put together an overview of the best e-commerce strategies that will help you gain more repeat purchases.  What is […]

Consumers in this digital era are always on the lookout for discounts, coupons, and other deals making it an integral part of their overall shopping experience.  A study by Hawk Incentives found that 97% of shoppers (eCommerce and otherwise) declared that they look for deals as they shop, with 92% saying they are on a […]