Content Marketing

A few years ago, dropping someone’s name and title in the subject line or opening line of a message was considered “personalization”. You’ve called a person by name and you know what their job is – you must be connecting with them on a personal level, right? To put it bluntly – not in the […]

To put it bluntly, businesses that don’t grow, don’t last. And it doesn’t even matter how long the business has been around or what stage it’s currently in.  20 percent of small businesses fail within their first year, 30 percent within their second year, 50 percent after five years, and 70 percent in their tenth […]

You have a website up and running. You love to write. You have some spare time on your hands. Why not make it an income-earning opportunity for you through blogging? Start putting all these skills and assets to good use, as in recent days, blogging is becoming one of the best and most reliable ways […]

You’ve done your research. You’ve finished writing the entire article and hit that Publish button. Well, the true challenge is just starting. No content strategy is done at the moment your article goes live. If you’re struggling to come up with extra ways of promoting your blog post besides a simple share, read on to […]

Effectively marketing your business can be expensive and time consuming. User-generated content, on the other hand, allows businesses to promote original content and connect with wider audiences much more quickly. If you are looking for an effective marketing strategy that allows you to connect directly with customers, then user-generated content contests are the way to […]

Blogging has become an integral part of the internet today. According to statistics by GrowthBadger, there are more than 600 million blogs available online today. Businesses use blogs to advertise their products and draw traffic to other parts of their websites. Bloggers make money through content creation and affiliate marketing among other things. While the […]

One of the biggest problems in marketing is when businesses start a content marketing strategy because everyone else seems to have one but they don’t want to spend a lot of money on the strategy. They will hire or appoint content managers that have no experience and aren’t able to work quickly and on the […]