Remember picking up popular magazines and flipping directly to the quiz-of-the-week page? How many times did you learn about your vacation goals, what celebrity you’re most like, or what dog you should get based on your personality?
There’s no doubt about it — quizzes have always been fun and engaging, which is why, apart from entertainment, they’ve also made their way into the business world.
“How?” you might ask.
It’s simple.
Quizzes have become a powerful tool to collect email leads and gather essential information about the participants. Next to other types of interactive content, such as calculators or polls, they can help you build your email list almost on an autopilot.
Interactive content gains 2x more engagement than static content. That’s why we have decided to put together a list of some of the best quizzes ideas available online right now. It contains quizzes used in a wide range of industries, so whether you’re looking to increase sales or grow your subscriber list, we promise that you will find the inspiration you are looking for!
Woorise is the easiest way to create lead generation landing pages, forms, quizzes, surveys, viral giveaways and popups to help you grow your business from a single platform. Explore templates
Why your website needs a quiz
Just in case you are still hesitant – let’s discuss what advantages a quiz can offer.
Adding a quiz to your website is like opening the door to a whole new way of connecting with visitors. It’s a game-changer for increasing user engagement because it turns passive scrolling into active participation.
Imagine each question in the quiz as a friendly chat that guides visitors through a journey, tailoring the experience just for them. This personal touch not only makes visitors feel special but can also lead them directly to products or services they’re likely to buy, giving your sales a real boost.
But that’s not all. While visitors enjoy your quiz, you get to collect valuable insights. Every click provides a clue about what they’re looking for and how you can serve them better. This kind of info is gold for shaping your offerings and making sure you hit the mark.
And the cherry on top? Quizzes help visitors bond with your brand. When they see that you’re offering a fun and personalized experience, they’re more likely to stick around, tell their friends, and come back for more. That’s how quizzes not only spark interest but can also turn a casual visitor into a loyal fan.
Here are some tasks that quizzes can help with:
Collect Zero-Party Data
Implement quizzes as an engaging way for customers to share information about their preferences and needs directly with your brand. This creates a reliable dataset you can use for marketing that respects user privacy and adheres to the latest regulations.
Enhance Conversion Rates
When a customer completes a quiz, use their responses to recommend products they are likely to buy. This tailored approach can significantly increase the likelihood of a sale, evidenced by higher conversion rates seen by brands using such strategies.
Increase Average Order Value (AOV)
Quizzes can cleverly suggest complementary products or bundles that cater to the quiz-taker’s specific interests and needs, enticing them to spend more per transaction, which raises the AOV.
Expand Opt-in Lists
Entice quiz-takers to subscribe to your mailing or messaging lists by offering something of value in return, like personalized quiz results or exclusive content, which can lead to a larger pool of engaged potential customers.
Improve Retention Through Personalization
Use the detailed preferences and interests gleaned from quiz data to create personalized communication, whether that’s through email, SMS, or social media. This can lead to more relevant and engaging experiences for the customer, increasing loyalty and repeat purchases.
Inform Business Strategy
Analyze the data collected from quizzes to uncover trends and patterns in customer behavior and preferences. This can guide decisions on product development, content creation, and overall business strategy, helping to convert more site visitors into customers and meet market demands effectively.
So, a quiz isn’t just a tool; it’s an invitation to engage, discover, and come back time and time again. It’s also a tool that will help you optimize your business by gathering valuable insights from users.
Personality quiz ideas
One of the most common types of quizzes people come across are personality quizzes.
Everyone’s likely done at least one of these before. From finding out what type of sitcom character you are to what your spirit animal is, personality quizzes attract a lot of attention because they help people discover something new about themselves. The results pages tend to bucket people into a specific category where they can be matched with other like-minded people, and there’s a written section that explains to the user why they were matched with that category.
These types of quizzes are a goldmine for marketers looking to send personalized follow-ups because they ask a ton of personal information about a person’s likes, preferences, needs, insecurities, pain points and more.
1. Erika Holmes: The “It Factor” Quiz
Erika Holmes provides copywriting and website copy services. On her website there is a sticky bar that features the “It Factor” quiz.
This fun quiz asks users a series of questions to figure out what their brand’s celebrity personality is. To take the quiz, you have to click the sticky bar at the top of the website.
At the end of the quiz, Erika asks users for their email in order for them to get their results. This is a smart tactic to gather opt-ins from potential businesses that Erika can contact to sell her marketing services.
Through the quiz questions, Erika can understand useful information about each person that fills it out. This enables her to be able to send personalized follow-ups based on the information collected throughout the quiz and optimize an email marketing strategy that ensures increased open rates, click-through-rates and overall engagement.
2. Copyhackers: What kind of copywriter are you?
Copyhackers is a B2B company that has a great quiz on their website that helps people find out what kind of copywriter they are. One notable aspect of this quiz is that it’s a bit more technical than other similar quizzes. Using accurate copywriting, SEO and web terms throughout the quiz, every copywriter that engages with this quiz will trust the results they get because Copyhackers has built credibility by using these real terms.
This is a smart tactic to generate qualified leads since the only people that will be completing the quiz start to finish will be actual businesses and writers that may benefit from Copyhackers services. Also, keep in mind that the quiz landing page is embedded with a custom branded link, so users can easily search and find the quiz in search engines as well, which helps with Copyhackers discovery in search engines.
3. Children’s Hospital Los Angeles: Which therapy dog are you?
To add a more fun angle to a more serious business, the Children’s Hospital Los Angeles created a quiz on their website that matches people to a therapy dog based on their personality.
This quiz asks a lot of fun questions, such as what type of setting you’d like to play fetch in, the type of shoes you’d wear for a walk, what your dream home would look like and more to match you with the best furball.
Similar to other quizzes, the Children’s Hospital collects email addresses for users to get their quiz results and is then able to reach out to every quiz user about hospital updates and more. For a business like the Children’s Hospital that isn’t looking to sell a specific product or service, a quiz to collect email addresses is a great tactic to be able to send newsletters to promote blog content to their email list, which will continue to grow with users wanting to know what type of therapy dog they are!
4. Netpeak Software: What SEO hat are you wearing?
Some businesses actually get super creative with their quizzes, such as asking questions to understand someone’s preferred SEO techniques.
In this quiz by Netpeak Software, users will get asked questions about what certain SEO terminology means, how they would respond to guest blogging inquiries, how they would optimize content, and more. Each question helps to understand what kind of hat you’re wearing as an SEO specialist.
For example, a white hat SEO approach means following search engine guidelines and optimizing your website. To keep things engaging, Netpeak uses a series of GIFs throughout the quiz, adding a touch of humor for users interacting with it.
5. DSW: Which brand are you?
Here is an example of a personality quiz designed by DSW, an American company that sells designer shoes and fashion accessories. DSW offers female users to find out “which brands they are.”
Since the vast majority of shoppers are obsessed with fashion brands, this quiz perfectly appeals to the target audience and works as a strong lead magnet.
The best thing about a personality quiz is that you can ask quiz players personal questions without fearing that these questions will scare them away. Users see personality quizzes as entertaining content, not a marketing tool. And for this very reason, they feel comfortable providing honest answers.
Scored quiz ideas
For scored quizzes, there are two main results pages: a numbers results page and a percentage results page. This is how the results of a scored quiz could be represented:
- Numbers results: This is when the final quiz results are displayed as a number–like an overall score based on the user’s quiz answers. For example, if you were asked if you could name 10 countries based on a photo, the quiz would tell you exactly how many you got right.
- Percentage results: Similar to the numbers results, these types of quizzes will give you a score based on a percentage that you got correct. For example, if you asked if people could recognize a movie based on a series of quotes, you could give them their overall score as a percentage. “You got 95% right!”
We’ll share a few examples of these types of quizzes next!
6. Solluna: What’s your beauty sleep score?
Have you ever wondered what your sleep score is? Interested in better understanding why you are or aren’t well-rested in the morning?
Solluna, a lifestyle brand about living your true beauty, has a quiz for that!
This is an interesting angle for the quiz because it highlights a customer’s potential pain points through the results (whether they need a better sleep style or not). Based on this, Solluna can then reach out to anyone who gave their email to get their results and talk to them about ways they can better their sleeping habits.
7. Genbook: Do you offer a great business experience?
In this quiz by Genbook, you can find out if you’re offering a great business experience for your salon, spa or wellness center.
By answering a few basic questions related to your booking system, website experience, customer feedback responses, how you greet clients and more, Genbook will tell what your business experience is like for customers.
Genbook tells quiz users what their business experience is like through a percentage score. You have the ability to share your results on social media, which is a great tactic to get more users to fill out the quiz and grow your leads list.
Also, Genbook will tell customers how they can make minor improvements to get a higher score and offer a better business experience, so users leave with actionable advice after taking this quiz.
Knowledge tests
A knowledge test is as simple as it sounds: you’re testing someone about how much information they know about a specific topic.
These tests can also be displayed as numbers and percentage results, but ultimately the main purpose of them is for the user to be able to see how much they know about a topic and learn something new after taking the test.
We’ve got two examples of knowledge tests below.
The Redbull Test your Knowledge quiz is an awesome example of a company that sells a specific product, but uses a quiz as a way to educate their audience rather than use interactive content to try to sell their product.
This method is just as effective for the business to collect more emails, especially for a well-known brand like Redbull where users likely already have regular product knowledge.
Something that is unique to Redbull’s quiz is that the “start quiz” page has a video background that features many of Redbull’s characters and designs drinking cans and recycling them. Since this quiz is all about recycling, the background videos match the content perfectly and enhance the idea that Redbull is trying to share: that we need to recycle more ! This quiz gets bonus points for design.
8. History Extra: how much do you know about Tudor Queen Elizabeth I?
Seriously, how much do you actually know about Tudor Queen Elizabeth I? If you want to test your knowledge on it, take this quiz from History Extra, which features nine detailed questions about Tudor Queen Elizabeth I to see how much you really know about her.
For people who realize they didn’t know as much as they’d hoped about this queen, there’s a direct link to History Extra’s blog post about Queen Elizabeth I where visitors can easily learn more. In this knowledge test, History Extra has used their quiz as a top-of-funnel gateway to promote more content on their blog. This is a smart strategy to increase blog traffic through interactive content.
9. Sneakers Mag: Big Air Max Quiz
Sneakers Mag. offers its readers to take a “Big Air Max Quiz.” The quiz includes questions like “When was the very first Air Max – known as the Air Max 1 today – originally released?” and “Who designed The Air Max 95?” Naturally, only true “sneakers experts” know the right answers to these questions.
Depending on the number of the right answers, quiz players get different results. If a user provides mostly the correct answers, he gets a status of “An Air Max Pro.” But if he gives incorrect answers, he receives a status of “An Air Max Beginner.”
If you create a similar knowledge test, ask players to share their results on Facebook and Twitter. It will allow you to generate more leads.
Since people are obsessed with besting their peers, you can expect that followers of your quiz players will want to test their knowledge too. They will visit your website, take your quiz, and get familiar with your brand.
Surveys
There are two ways businesses can use surveys.
The first is as a post-purchase or post-experience method where the business asks a previous customer or client to fill out a survey about their experience with that business. This helps the business understand how customers feel about their products or services.
The other type of survey is when businesses ask visitors a set of questions in order to direct them to a specific answer. This is to help guide visitors toward a specific end-goal.
10. Neil Patel: Want more SEO traffic?
If there’s a master at generating leads and increasing website traffic, it’s Neil Patel! His website features online courses and educational material for businesses wanting to learn more about marketing, SEO, website traffic, conversion optimization and more.
On his website, Neil has an SEO traffic quiz, which is about helping businesses grow their SEO traffic. This is different from many other quizzes in a sense that it asks you a few questions about your business and your website and completes a full 10-second audit based on a link you provide at the same time.
By gathering this information for the business, the quiz can then recommend the right products, services or strategy to help that specific user.
Thanks to surveys, you can use the information you collect from quiz users to build a positive relationship marketing strategy, meaning you can build long-lasting connections with all your customers. This helps increase your retention rate by interacting with customers using personalized and targeted messaging based on the information they provided in the survey.
11. Slice: Where should you go on your next vacation?
And of course, there has to be a vacation quiz in this article for inspiration as well.
Splice has a great one on their website to help you figure out where you should go for your next vacation. This survey quiz goes beyond the standard vacation-quiz-questions about where you want to go.
For a few examples, the Slice Vacation Quiz asks more detailed questions about whether you want to travel alone, with family, with friends or a significant other, and what type of weather you’d be interested in having while traveling to narrow down the results.
Fun quiz ideas
Who is your target audience? If you target families with kids, you can try to design a quiz for kids, not their parents.
Even though children are not responsible for purchasing decisions, they still can influence these decisions. If you create a quiz that appeals to kids, you will engage your target audience and improve customer loyalty.
12. Kayak: Fun quizzes for kids
Kayak, a travel agency, created a series of fun quizzes for kids. Each quiz helps little travelers to learn more about a specific travel destination, for instance, about Hawaii or Paris. Quizzes include simple questions like whether surfing was invented in Hawaii and whether The Big Island is the largest island in the United States.
The purpose of these lead generation quizzes is to raise kids’ interest in traveling and to encourage parents to start planning a family vacation.
Do you think that quizzes for kids will work for your brand? Before you create a quiz, consider the following.
Modern parents want their children to consume more educational content rather than entertaining content. So it will be wise of you to design quizzes that will help schoolchildren learn something new about your industry or niche.
Instagram story quiz
Do you promote your brand on Instagram? Make sure to leverage interactive content in your strategy and create engaging Stories.
Instagram is a great place for a business to find its audience and build its brand. The only problem is that competition among content creators is getting more and more intense. If you create ordinary content, you will unlikely to achieve high results.
One of the easiest yet the most effective ways to create interactive content is to use Quiz stickers on Instagram Stories. Using this feature, you can create a short quiz literally in a few clicks.
Your task is to choose a specific topic that appeals to your followers and come up with a few (preferably from three to five) interesting, relevant questions. The quiz itself may be entertaining, educational, or knowledge-testing.
Just keep in mind that you shouldn’t use too simple or too complicated questions. Too simple questions will not drive curiosity. Too difficult questions will make your followers feel like they are “not smart enough,” and that will negatively affect their loyalty.
13. Petco: United States presidential pets quiz
Below, you can find a quiz designed by Petco, a pet retailer. The theme of this Instagram quiz is “United States presidential pets.”
The questions of the Petco quiz were fun yet informative. A few hundred pet lovers took this quiz to test their knowledge of U.S. presidents and discover some new pet parenting facts.
If you want to make the most out of Instagram Quiz, you can choose a “quiz day,” for instance, “Quiz Tuesday,” and entertain your followers with a new series of fun questions on a weekly basis. It will allow you to maximize your social media marketing efforts and increase reach and engagement.
Product recommendation quiz ideas
Product recommendation quizzes are a great alternative to AI-powered product recommendations. Here is why.
Firstly, AI-powered product recommendations don’t count the recent changes in customer preferences. For instance, if a female customer bought a book with tips on how to survive the divorce, it doesn’t necessarily mean that she will want to buy a similar book in a few months. The chances are she will start dating someone and lose interest in reading books that cover divorce-related topics.
Secondly, customers see AI-powered product recommendations as intrusive advertising. And the more products you recommend, the more you irritate your customers.
Basically, product recommendation quizzes serve almost the same purpose as AI-powered recommendations do. But customers have more positive attitudes toward quizzes.
As we have mentioned above, modern people like taking quizzes and value the personalized experience. In most cases, they don’t mind taking a product recommendation quiz. Even more, they find the results of such quizzes valuable and trustworthy.
Let’s take a look at the following example.
14. Libro.FM: Quizzes to discover new fascinating audiobooks
Libro.FM is an audiobook service. Every few weeks, Libro.FM releases a new quiz to engage customers and help them discover new fascinating audiobooks.
If you offer multiple products with similar features, we highly suggest you create a product recommendation quiz. It will help your customers to learn more about your brand and choose the right product for their needs.
Tips to create your own quiz
Are you ready to create your first lead generation quiz? We have a few tips for you.
- Find the quiz topics that resonate with your target audience and relate to your brand or your niche. Pay attention to the topics that are trending on social media and discussed online.
- Make sure that your questions are applicable to your target audience’s background. For instance, if you operate in the medicine industry, make sure that your leads have enough medical knowledge to comprehend and answer your questions.
- Write everything in plain English. Don’t overuse sophisticated words, acronyms, and technical terms. Avoid passive voice.
- Don’t ask too many questions. The more questions you add to your lead generation quizzes, the fewer users will complete them.
- Always proofread questions and answers. Remember that even one typo can change the meaning of the entire phrase and cause miscommunication.
- Be polite and friendly.
- Take quizzes designed by your competitors. Learn from their best practices.
Opt for the right quiz type
Different quizzes serve different purposes and appeal to different audiences. For this reason, you should define your marketing goals and research your target audience before you jump into content creation.
Here is a short guide on when to use the quiz ideas described in this article:
- If you want to personalize the customer experience, you should design a quiz chatbot.
- If you want to learn more about your customers and their preferences, opt for a personality quiz.
- If your current goal is to increase reach and engagement, a knowledge-testing quiz is the best option for you.
- If your target audience includes parents, you should consider creating quizzes for kids.
- If you strive to increase your social media engagement, try to create Instagram Quizzes on a weekly basis.
- If you want to engage your leads and increase sales, you should leverage product recommendation quizzes.
Mistakes to avoid when creating a quiz
Did you have a negative experience with using quizzes in the past? Probably you made one of the following mistakes:
- You used the wrong quiz maker. To create an effective quiz, you need to use an advanced quiz maker tool like Woorise. It’s the only way to ensure that your quiz will not only look nice but also work effectively.
- You didn’t put much effort into researching your target audience. If you don’t understand what your customers care about, you will not be able to create effective interactive content. Get to know your target audience better before you start producing new content.
- You used a random free quiz template. To draw users’ attention to your brand, you need to design lead generation quizzes from scratch. You can use available quiz examples for inspiration, but you can’t copy them.
Fix these problems, and then nothing will hold you back from making your content marketing strategy a success.
Start creating quizzes
Now that you’ve learned a ton about quizzes, are you ready to create your own?
We hope these quiz examples and templates have given you inspiration for how you can engage with people visiting your website. Incorporating quizzes into your marketing strategy is worthwhile (and creating one won’t cost too much of your marketing budget).
No matter what your business goal is, quizzes are an extremely powerful tool for any businesses to gather valuable information from users that ensures you’re using the right messaging when sending any future marketing automation.
