A landing page is a real catch for merchants and business owners who want to create powerful and actionable strategies to promote their products/services, improve sales, and, subsequently, increase their total revenue. As far as the only purpose of a landing page is to engage visitors and convert them into leads, every part of it: from copy and images to a CTA button should be customized to achieve the goal.
No matter how good your product is and how much money you invest in the marketing campaigns, your prospects won’t convert if your landing page doesn’t guide your target audience farther down the sales pipeline.
Did you know that the average conversion rate of landing pages is 2.35%? It is far from being impressive, isn’t it? When it comes to building high-converting landing pages, some workable practices that can be adopted from the world’s leading brands can be implemented – something that worth mimicking.
So, let’s take a closer look at the best landing page design strategies with examples from businesses across various industries to help you find a way to turn your prospects into leads and increase your landing page conversion rates.
1. Use the right tool
Creating a powerful landing page for a website is often more challenging than it seems. This step can be not only time-consuming but expensive, especially if you decide to work on a custom page with a designer. Undoubtedly, custom designs can bring fantastic results, but it is not the only option available.
The choice of landing page builder depends on your business needs. Some tools are more efficient than others. For instance, for high converting and promotional landing pages, Woorise platform would be a great option. The app provides the marketing tools to increase social engagement and generate sales whether it is a giveaway, contest, poll, survey or landing page.
Woorise is the easiest way to create lead generation landing pages, forms, quizzes, surveys, viral giveaways and popups to help you grow your business from a single platform. Explore templates
Woorise integrates with popular marketing platforms like Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.
Woorise platform includes social actions for any social platform such as Facebook, Instagram, Twitter, YouTube, share buttons to encourage social engagement, referral rewards, drag & drop builder, pre-made templates, email notifications, conditional actions, 1-click pick winners, export data to CSV, analytics, fraud detection and a lot more.
2. Make it simple
One of the best practices which retains its relevance and significance for years is simple, uncluttered design. A page overwhelmed with text and graphic content, colorful elements, images, media, call to action buttons can be so frustrating. Sometimes it is hard for the visitors to see what the page is intended for, what it is trying to offer, quite apart from the fact that it can be difficult even to find a CTA button covered by heaps of the stuff.
If you make your landing page too complicated, there is a huge probability that you will confuse your potential customers rather than convince them to action.
Look at this awesome landing page made by Codeacademy, one of the leaders in online education:
They decided to go with a simple, clear design to invite their visitors to make the best of their system for learning to code. While using the colorful elements which add creativity to the design, Codeacademy keeps the focus on visual clarity, minimalism, and straightforwardness to highlight how the product they offer is easy to use.
3. Personalize your landing page
Personalization is a big deal when it comes to doing business. People love to feel unique as if they were your one and only customers, so they really appreciate the features that deliver them a truly tailored experience. Your customers want personalization in every aspect of their lives, so you may give them what they want.
Look at what Airbnb has done. As far as persuading homeowners to open their doors to strangers is challenging, they found a way to convince them – showing the homeowners just how much they could earn by doing it.
The calculator that displays the earning potential of your home is an exclusive feature that benefits from people’s desire for monetary gain. The total price is based on:
- The type of apartment you can offer as a host.
- How many quests you can accept.
- The area you live in.
4. Remove navigation bars
Unlike any other page on a website, a landing page serves only one purpose – it converts visitors into leads. So, it should neither look like a homepage nor act like one. As far as a homepage is concerned, navigation links provide website hierarchy and help visitors move from one section of a site to another, as they want to get to know a brand better. On landing pages, on the contrary, navigation links take visitors away from the conversion goal serving as exit links, so that you can not be sure whether the visitor comes back to your page or not.
As far as visitors have a limited attention span (the attention span of the average person is about 8 seconds), business owners need to engage them on their landing page right from the start and ensure everything is going well from there on out. Just think about it: every link on your page is an additional opportunity for visitors to leave.
Just take a look at this Yuppiechef landing page. Yuppiechef is one of the leading South-African stores specializing in premium kitchen tools. They wanted their visitors not to be distracted by the navigation links and focus on the conversion purpose. The main goal was to get the visitors to sign up for their online wedding registry service. The new landing page without a floating navigation bar increased their conversion rate by 100%. Astonishing!
5. Use an obvious CTA button
A CTA button is a direct path to conversion. As such, it should be impossible for those who visit your landing page to miss it. As far as individual elements are concerned, a page with a strong CTA button generates more leads than a page with the weak one.
Here are the rules to follow to create a perfect call-to-action button:
- Use a color that helps the button stand out.
- Keep your CTA design laconic (additional images, arrows, CSS effects are redundant).
- Make the button’s size that makes sense.
- Mention your offer on a CTA.
- Make it the next obvious action.
- Make your CTA look clickable.
Thus, for instance, let’s take a look at the landing page of Slack collaboration hub. The CTA button is perfect here: visitors can immediately get the message the moment they visit the page. Due to super-simple design, the users can easily see the leverages of using the hub for sales and how to get started with it. Moreover, the purple color of the main CTA button is harmonized with the logo design and image but is slightly different to make the button stand out.
To make it clear, let’s take a look at another great example of a CTA button. Here is the landing page of Netflix, an internationally famous streaming service. The copy of the Netflix call-to-action button is based on the promising offer.
As far as one of the people’s major fears which often a sticking point for signing up for something is the necessity to pay for the subscription, Netflix offers a 30-days trial right from the start. Moreover, you can see that the red color of the main and secondary CTA buttons perfectly matches Netflix’s logo.
6. Do not use too many fields to fill In
The main goal of landing pages is to convert visitors into customers and collecting information from them is essential for achieving the goal. Naturally, both sales representatives and marketers want to ask for as much information from visitors as possible. The users at their end do not want to spend their time filling out an innumerable number of form fields to get access to the offer they are trying to get.
Is there a general number of fields where visitors will likely be turned off? When does frustration with a lot of required fields begin? Most commonly, the number of required fields is a balancing act between business needs and user experience.
According to Hubspot research, there is a correlation between the number of fields and landing page conversion, so it is a good practice to use as few form fields as you can. Moreover, you should be wary with sophisticated text areas as they have a powerful depression effect on conversion rates.
Now, look at this awesome Uber landing page convincing users to sign up to ride. What is good about the page? It provides only 5 form fields to fill in. It is an appropriate number for a signing up page. Moreover, they do not ask for personal information which is likely to make prospects suspicious. The promo code on the page is smart and it does not appear until the user clicks on it. This approach allows them to scale back the number of required fields keeping it limited to 5 ones.
Check this article with best practices in form design to learn more about creating better and high converting forms.
7. Limit yourself to one call to action idea per page
The major goal of having a CTA on a landing page is to give potential leads only one action to take. It is essential to reduce the noise which may distract visitors’ attention from the main purpose, providing them with a single path to follow toward conversion. One of the biggest mistakes here is inserting several competing ideas and multiple visual styles into one landing page, so it may just confuse users.
This applies to every element of a page design including copies, colors, font. But what if your company sells two types of products/services? There are two options here:
- Create separate landing pages for Product A and Product B.
- Pitch two types of products on the same page (this must be done with caution).
Just have a look at how a famous PR platform Muck Rack implemented the idea.
This page is not only fully interactive and visually appealing but has an intuitive design. But the coolest thing about it is that they segmented the target audience within one page by dividing it into two parts. The first one appeals to PR professionals and the second part is devoted to journalists. Muck Rack was succeeded in featuring both their services side-by-side but this does not confuse visitors as long as each of the parts has its own CTA.
8. Use Social Proof and Expertise to Increase Trust
Put the case that you came to the hospital for a check-up. After a while, two men approached you and recommended you to take the pills. Provided that, the first man is dressed in a t-shirt and pool shoes, as far as the second one has a stethoscope and is wearing a doctor’s coat. Whose advice are you more likely to follow? Of course, the second men have more credibility due to his uniform.
This is how authority works. Recommendations by a recognized expert are likely to carry more weight than ones by an ordinary person. The big brands often benefit from the practice in their landing pages.
For instance, an American online education platform Masterclass.com uses its famous teachers to convince potential students to get tutorials and lectures pre-recorded by experts in different fields from cooking to singing. Thus, the platform uses the promo with Gordon Ramsay, a British chef and celebrity of world-wide reputation.
However, using authoritative figures is not the only way to increase trust. A simple and well-optimized design that adheres to high-standard quality is a good way to achieve the goal. All it takes is to look at landing pages of big brands to see that their design is impeccable.
Social proof aimed at helping to show that your product/service is recommended by experts, other companies, customers. Here are the stats: 63% of consumers are likely to purchase from a website if it includes product review or rating. However, social proof can come in various forms such as logos of your current customers, reviews, quotes, ratings, and more.
Here is an example of the quote with the fragment of the customer’s testimonial on the website of Onlilab company, which provides eCommerce Magento consulting services.
Salesforce, a leading CRM system for sales and marketing specialists, is a good example of how social proof on a landing page can look like.
9. Compress the Amount of Text
If you do not want your landing page to seem like an endless wall of text and lose visitors before conversion, don’t overwhelm the page with text information which makes it impossible to focus on the message you are trying to deliver. According to the Nextweb research, you have only 5 seconds to convince visitors to stay on your page. Otherwise, they will likely end up on the landing page of your competitor.
Using bullet points and visuals instead of tons of text information is a common practice big brands follow. Look at this Shopify academy landing page! They use visual elements and minimum text to convince people to join their training and business courses.
10. Use Visuals to Show your Product in Action
Showing a service or product in a real-life context helps visitors envisage themselves as owners of the product. Moreover, it is an awesome way to show how a product or service works. Animation, video, step-by-step photographs, demos are effective tools for capturing visitors’ attention.
Now, let’s take a look at the more interactive landing page example. Bellroy is an Australian accessories brand, making bags, pouches, folios, wallets, phone cases and other accessories.
The company adds some fun and allows visitors to see how plastic bottles are turning into a brand bag with the help of animation. It is a smart solution to capture users’ attention and let them discover why Bellroy’s bags are an excellent choice.
11. Develop a Landing Page with Relevant Content
Your visitors have reached your landing page with a pre-defined objective. To make sure that the visitors’ agenda is met, you must highlight to them that arriving at this destination has been relevant.
Perhaps a striking headline can keep them engaged until they get a chance to scan the entire content of the page. To showcase the level of relevancy, you must emphasize to your visitors that they have picked the right brand, service, product, offer, deal, information or experience that they were searching for. And a catchy headline can get this job done quite easily.
Conversing with an agent can also help in bringing the relevancy of the page into more prominence.
Example: Startup Institute posted a student application form via a landing page. The headline and a short Q&A on the side made the goal of the organization quite clear. Along with that, the applicants were free to ask questions via their live chat option too. This ticks all the right boxes for a highly converting landing page.
Tip: Use decent sized fonts to grab reader attention often resulting in better returns.
12. Don’t Forget to Include Reinforcing Sub-headlines
A catchy headline is meant to attract the visitor’s attention. But what is it that is going to make them stick around, going over the dreaded 0.05 milliseconds? An attention grabbing sub-headline, of course.
As you craft your content for your sub-headline, it must reiterate the message and page relevancy that was originally communicated to the visitor through the main headline. Plus, it must be persuasive.
Placed right below the main headline, the sub- heading offers a slightly more in-depth insight into what the visitor can expect to get from scanning the entire page.
Example: Check out the landing page for Berkshire Hathaway that clearly defines their value proposition in their sub-heading. Alternatively, if the main heading content constitutes a problem, the sub-headline can offer a solution.
Tip: Include social proof that combats any possible confusion or distraction questions.
13. Focus on the Information Architecture
Presentation is absolutely the focal point of a successful landing page. What comes into play here is the information architecture that should adhere to the following guidelines of having a clear, crisp design.
Here you also need to come to a decision about your navigation. No doubt, it should be simple, upfront and contain all the necessary information. Steer clear of anything too complex such as a pop up menu as that can create a distraction for your visitor. The result – stalled conversions.
While some experts believe that you should completely do away with a menu, not having one at all can create a poor user experience. Especially if your visitors are looking for more information and they cannot find an easy way to navigate to it.
Example: Airbnb’s Host Page makes a core promise at the heart of the page with a clean cut menu and a simple hero visual. This gives the visitor a chance to explore all relevant information accessible instantaneously before deciding to share their personal information.
Tip: Compromise between an absolute reduction and top-level menu options to allow visitors the opportunity to browse the site.
14. Consider Putting in Some Striking Visuals
Everyone knows that content is king, but an eye-catching visual is no less than the queen. Studies show that 65% of people are adept at visual learning and storing over 90% of the information in the form of visual data in their brains.
That said, putting in striking visuals as part of your landing page layout is a no-brainer. Be it static images or videos, imagery today plays a key role in landing page conversions. It builds up visitor perception that drives them towards closing the sale.
Example: Happy Egg has managed to put together a complete visual stunner. They have a video running in the background, showing kids smiling and enjoying their meal. The marketing experts always feel that smiles are contagious and are bound to leave every visitor feeling light and positive.
Tip: Use high quality and resolution images for your landing pages that should be relevant to the product or service that you are offering. You can even make use of user feedback software solutions where you create a dummy design. Just send it across your employees in the office to know what seems appealing and what needs to be changed in the design to understand better whether the page will help get more conversions or not.
15. Reward Visitor Time on Your Page
You have successfully convinced your visitors to remain on your page. The next step is to justify why they should give their valuable time on your website.
This is where you get the opportunity to really explain the core offerings of your product or service. Unless you can make them understand the USPs, they are just lost causes. The best way to move forward is to communicate your offer in a straightforward manner.
Try spinning your explanation incorporating the main headline. Consider a combination of elements like headline, sub-headline, image and separate paragraphs that can aid in further elaboration.
Example: Starbucks Rewards landing page has a simple design with a subtle dose of color usage. Scrolling down the page, the user can view the benefits of signing up for the Rewards offer.
Tip: It is better to tailor your explanation focusing on user benefit rather than just harping about product or service benefits alone.
16. Have A Logical Flow
Even if your landing page has the best quality content, you can continue to lose out on qualified prospects if the flow and structure of the page are not logical. With a coherent flow of communication, your visitors will be cognitively engaged. Offer them a step by step process that leads to conversion.
Begin by explaining the reason why the user has arrived on your landing page prior to listing your product or service USPs. Highlight user benefits, share credible testimonials and then end with your CTA.
Remember to demarcate your content sections that add to the visual appeal as well as readability factor.
Example: Everyone wants to do their bit for the community in their unique way. That’s why UNICEF designed a landing page – ‘Take Action’, that offers visitors the option to donate, volunteer, and work with the organization. If users need more information, they can opt to receive newsletters by clicking on ‘Connect With UNICEF’.
Tip: Shorter landing pages with limited exit points and CTAs positioned at the end of the page influences the flow and boosts conversions too.
17. Design Content to Address Pain Points
It is human psychology that you will look for the easiest route to accomplish things. And that holds true when it’s the question of common pain points that your products and services can help get rid of.
Therefore, landing page best practices demand that you should clearly define what’s at stake and how will your customer gain by going to your brand. Customer testimonials can also be another complementary medium to address these pain points. Whichever route you opt for, ensure that the problem is accompanied by a viable solution.
Example: Postbox’s landing page addresses an audience pain related to email management in the headline. Along with that, it also mentions a relevant solution making this a landing page that has a high probability of conversions.
Tip: Do not limit yourself to resolving pain points only. Add an element of emotional pleasure in it too.
18. Supply Enough Reasons to Support the Response Decision
For your prospect to generate the response that you desire, the content and the landing page experience has to be just right. Without all the required information, your visitor will never move closer to the reaction funnel.
So, what determines that the information provided on your landing page meets with user expectations, adheres to landing page best practices of web design, etc.? You can try using personas by sharing typical information needed and addressing the gap relative to what you deliver providing the right explanations.
Example: Media Company Condé Nast got the landing page right because it successfully communicated the proposition which was bound by a time limitation. Hence, this increased the user’s sense of urgency to consume the deal before its expiry.
Tip: Focus on user benefits which is a key element that drives user responses. Having a short FAQ section will also help.
19. Have Trust Builders in Place
Trust builders are an essential component in landing pages best practices. To drive prospects towards becoming your customers you will first have to persuade them of others who have used your service or product and are more than happy to endorse it.
Establishing credibility through customer recommendations and testimonials is also easy. While the views of key marketing professionals, influencers and industry experts count, the average customers are looking for something more real. Give your everyday reviewers some real estate on your landing page by adding their names and photographs.
Example: Masterclass landing page has included relevant student testimonials at the bottom that realistically portrays feedback, reviews and recommendations on their various online tutorials.
Tip: Let your prospects view your social feed through your landing page in real time that highlights the confidence and transparency in your service or product.
20. Trigger Appropriate User Response Via CTAs
The design of the landing page must ensure that the visitor is involved in the minimum number of clicks to get their desired response. Ideally, the data should be captured on the first screen without the user having to scroll down at all.
That said, if the response mechanism rolls over, then having a scrolling CTA can possibly generate a greater click through rate. For any CTAs to trigger the appropriate user reaction must contain attention grabbing headlines with ad copy that is direct. Include words in your Call to Action that creates an effective scent trail that users of the site can follow.
Example: Drive with Uber is a landing page that addresses a common user pain point which is work schedule flexibility in the very headline. The form which is a part of the CTA is placed on the first screen allowing prospects tons of opportunities to convert instantly.
Tip: Before you get your landing pages up and running, make sure you have use focus groups in place to test out which CTAs work best.
21. Designing Responsive Landing Pages Is Not Enough
Gone are the days when you would get away with designing responsive or mobile friendly landing pages. To be in the race, you have to seriously look into designing landing pages that are for your mobile devices alone.
Remember that 51% of shoppers say that they use mobile devices to find new brands and products. This means that if your landing pages are not equipped to meet the demands of smartphone savvy shoppers, you are losing out on a gigantic slice of the business.
Having responsive designs will not get the job done as these landing pages are primarily developed to cater to the desktop audience, not any other devices.
Example: Paypal desktop and mobile landing pages have been designed absolutely differently. Each asset caters to its specific audience behavior and expectation. This results in enhanced performance of the respective pages.
Tip: Custom design landing pages for individual devices once you’ve had the opportunity to map your customer journeys.
22. Run A/B Tests
You have followed every guideline in the best practices list. In spite of doing that there is no guarantee that you will get everything right on your first attempt to get rolling with a super successful landing page.
That’s where A/B testing enters the picture. The theory suggests that you design two versions of the landing page adopting different types of visuals, imagery, copy, color themes, etc. This is because people tend to unknowingly respond to even the most subtle of differences, in different ways.
Example: Slack’s landing page ticks most of the right boxes but falls short on key aspects. For instance, the page has multiple exit points such as the Slack logo, Sign In, See Customer Stories and more. This is one reason why this page should be A/B tested.
Tip: Try running each landing page over a 7 day period separately and monitor performance, traffic and any conversions. Have a contact form in place to capture feedback which you can then track in the backend with a helpdesk system.
23. Colors Have Implications on Emotions
Any color you choose for the landing page will not just be for aesthetics. Color is a language that speaks directly to human emotions. We perceive each color differently—a surge of excitement at the sight of a fiery red sports car or a sense of calm washing over you in a blue spa.
Here are some common color associations you can leverage when designing landing pages.
- Red: Passion, urgency, energy. It is ideal to use when you want to run any “limited time offer” buttons or calls to action on high-energy product pages.
- Orange: Creativity, enthusiasm, warmth. Playful brands can choose to highlight new features.
- Yellow: Optimism, happiness, clarity. Helpful in drawing attention to important elements like headlines or testimonials.
- Green: Growth, harmony, nature. A perfect choice for eco-conscious brands or to evoke a sense of trust and security.
- Blue: Trust, tranquility, and stability. It is a popular choice for financial institutions or tech companies that want to convey reliability.
- Purple: Luxury, wisdom, and spirituality. Ideal for high-end brands or to create a sense of mystery and intrigue.
Here’s more.
Take, for example, the way Spotify uses its ‘Go Premium’ button by choosing a vibrant green color.
This stands out against the darker background while subconsciously communicating growth and positivity to potential subscribers.
What’s next?
Before choosing your landing page colors, define the emotions you want your visitors to feel. Next, choose colors that align with those emotions. You can run A/B tests of landing pages to see how users react to different combinations and analyze to go with the ones that resonate most with your audience.
24. Color Harmony For Seamless Pairings
A design has one primary color, followed by a few complementary and analogous colors. Hence, picking the right colors is important to ensure they combine well to set your landing page apart.
Color harmony is the art and science of creating visually pleasing and balanced color palettes.
Here are a few basic color harmony schemes to get you started:
- Complementary: Colors opposite each other on the color wheel (e.g., blue and orange) are used to create high contrast and visual impact.
- Analogous: Colors next to each other on the color wheel (e.g., yellow, orange, and red). Creates a harmonious and soothing effect.
- Triadic: Three colors evenly spaced on the color wheel (e.g., red, yellow, and blue). Offers a vibrant and balanced look.
- Monochromatic: Different shades and tints of a single color. Creates a clean, elegant, and easy-on-the-eyes effect.
Achieving color harmony needs:
- Using complementary colors that contrast each other
- Picking analogous colors adjacent to the color wheel
- Ensuring a smooth transition of analogous and complementary colors
- Leveraging the use of monochromatic colors, variations of the same hue.
A few key elements also play a crucial role in setting the color harmony. Elements like value (lightness or darkness) and saturation (intensity of color) need some manipulation to create different effects.
Real World Example
Apple designed a landing page using a monochromatic color scheme, adding shades of white, gray, and black.
This is a minimalist approach to creating a sophisticated and focused user experience.
What’s Next?
Experiment with different color harmony schemes to find what fits your brand identity, depending on the products or services you sell. Use the Adobe color wheel or other tools to create a balanced and visually appealing palette. Remain consistent!
Once you pick a scheme, use it consistently across different pages. This means your blog design will also wear colors from the same color wheel. The same goes for your service pages, the contact us page, and others to reinforce your brand identity.
25. Industry-Specific Color Strategies
General color associations help you understand the nuances of color in specific industries and give you a natural edge. Research shows that different industries have distinct color preferences based on their target audiences and the emotions they want to evoke.
General color associations help you understand the nuances of color in specific industries and give you a natural edge.
Color is a powerful communication tool that can evoke emotions, set the tone of a message, and create a desired atmosphere. Different colors have different associations, which can vary by industry. For example, in the healthcare industry, blue is often used to convey a sense of trust and professionalism, while in the food industry, red is often used to stimulate appetite.
Understanding the color associations in your industry can give you a natural edge in marketing and communication. By using colors that are consistent with your brand message and target audience, you can create a more effective and memorable impression.
A study by the University of Missouri found that consumers in the clothing sector are more likely to purchase items in colors associated with their desired emotions.
For example, consumers seeking excitement and energy are likely to buy items in bright colors, such as red or orange. In contrast, consumers looking for calm and relaxation will likely purchase items in cool colors, such as blue or green.
Another study by the University of Sussex found that a website’s color can affect how users perceive the brand. This means the color you choose for a landing page is bound to influence consumer behavior.
Let’s look at some key industries and their associated colors.
- Tech/SaaS: Cool blues and grays in a SaaS landing page convey trust and professionalism, while pops of bright color (like orange or green) help highlight CTAs or specific features.
The above image shows a tech landing page with blue and orange accents.
E-commerce/Retail
Earthy greens and browns evoke quality and craftsmanship, while reds and oranges create a sense of urgency and encourage impulse buys.
Health/Wellness
A mix of light blues, greens, and whites creates a calming and serene atmosphere. Yellows and oranges are good mixes to showcase vibrancy, fun, and vitality.
Now that we have a few examples let’s see what you can do best here.
Actionable Tip
Research the industry’s color trends. Analyze your competitors’ landing pages and see what leaders in your industry are doing. Identify the dominant colors and explore how they align with your brand identity.
This information can feed designers by creating a color palette for landing pages that speaks directly to your target audience.
26. Color Hierarchy That Guides the Eye
Your landing page for marketing will need a sense of order and flow. To achieve this, you’ll need to incorporate color hierarchy, a strategic framework that leverages the psychological impact of color to guide user behavior.
It’s the subtle art of directing your visitor’s attention, which leads them on a visual journey through landing page content while ultimately influencing their actions. This requires using colors strategically to guide your visitor’s eye through your page, leading them to the most important actions you want them to take.
Applying color hierarchy has three key elements —
- Dominant Color: The primary color and foundation of your palette. Use this for the largest areas of your landing page, like the background or header.
- Secondary Colors: These are the colors you’d use to support elements like subheadings, icons, or borders. Such colors help create contrast and visual interest.
- Accent Colors: These are your landing page’s “pop” colors. Use accent colors sparingly for call-to-action buttons, other important links, and highlighting specific page areas. Remember, they should stand out and draw the eye.
For example, this landing shows how color hierarchy naturally draws your attention.
The dominant white background offers a clean canvas. Then, there are secondary colors in the form of a blue logo and illustrations to add personality. Green is the accent color used strategically for the call-to-action button.
Actionable Tip
To avoid overwhelming your visitors, use a limited color palette of 3-4 colors. The secondary and accent color should complement and contrast with the dominant color to stand out and communicate the purpose.
The idea is to create a visual flow that guides your visitors through your content and leads them to your conversion goals.
27. Go Beyond the Basics For Standout Landing Pages
Once you’ve mastered the basics of color psychology and harmony, it’s time to explore some advanced techniques that can truly set your landing page.
Experiment with creating a more visually appealing and engaging landing page that drives increased conversions. One way to do this is to use complementary colors.
These colors are opposite on the color wheel — red and green, blue and orange, etc.
Such contrasting colors can complement each other to create a striking effect.
Use it in moderation since too much of one color can be overwhelming.
And then there are triadic colors. Use three colors evenly spaced around the color wheel such as red, yellow, blue, and green. When used together, triadic colors can create a harmonious and balanced effect.
Finally, you can also use color temperature to create a specific mood or atmosphere on your landing page. Warm colors like red, orange, and yellow can create a sense of energy and excitement. And then, there are cool colors like blue, green, and purple to create a sense of calm and relaxation.
Here’s what you can use:
- Gradients: Subtle color gradients help add depth and visual interest to your landing pages. Use them as backgrounds, buttons, and even image overlays.
- Color Psychology for Microinteractions: You can use color psychology by changing even the smallest elements on your landing page. For example, subtle color changes on hover effects, loading animations, or form field validations provide visual feedback that guides users through conversion.
- Color Accessibility: When designing a landing page, consider color accessibility to ensure enough contrast between text and background colors. Avoid using color combinations that could be difficult for people with color vision deficiencies to distinguish.
Real-World Example
Stripe’s landing page features subtle animations and micro-interactions. It uses color to guide the user’s eye and create a more engaging experience.
Actionable Tip
Experiment with different color techniques to see what resonates best with your audience. Again, you’ll have to run some A/B tests with varying variations of color to determine which leads to higher conversions. Also, look for changes and impact by making small changes.
Over to you
Crafting an effective landing page is an art that blends design, psychology, and strategy to convert visitors into leads or customers. From ensuring a simple, clutter-free layout to leveraging the right color psychology, every element plays a vital role in guiding the user journey. As highlighted, using clear and engaging headlines, attention-grabbing CTAs, and personalized content ensures visitors feel connected to your offering and encouraged to take action.
It’s also crucial to create a logical flow throughout the page, ensuring that each section builds on the last, guiding users toward the ultimate goal seamlessly. Incorporating elements like social proof, testimonials, and industry-specific trust builders helps establish credibility and foster trust, which are essential for overcoming hesitation and driving conversions.
A/B testing various designs and strategies is another critical step in the process, enabling businesses to refine their landing pages based on real user behavior. This iterative approach helps identify what resonates with your audience, ensuring the highest possible return on investment for your efforts. Additionally, staying updated on the latest trends, tools, and practices ensures your landing pages remain competitive in a fast-evolving digital landscape.
Ultimately, a great landing page is more than just a beautiful design—it’s a carefully crafted user experience that combines creativity with analytics to achieve measurable results. Take the guesswork out of creating your next landing page by using Woorise. With its intuitive drag-and-drop builder, ready-to-use templates, and built-in analytics, Woorise makes it easy to design high-converting landing pages tailored to your needs. Whether you’re a seasoned marketer or just getting started, Woorise empowers you to build pages that not only attract visitors but also inspire action, growing your business one conversion at a time.
