From capturing leads and encouraging newsletter subscriptions to surveying your target audience – an online form builder app can help you achieve various objectives.
An online form builder tool helps you build a form with ease which you can use for different business purposes like capturing leads, conducting a survey or sharing fun quizzes, market researching, getting feedback from customers, accept payments online and a lot more.
A form builder tool makes it super easy to create an online web form. Most of the form builder apps come with pre-optimized templates with different formats and questions that you can further edit for your requirement.
Form builder tools make the process of creating a contact form, a survey or a quiz simple and quick, without any coding required. In most cases, you’ll simply select a template, enter your questions and click on share. Form builder apps also generate instant reports and let you do comprehensive analysis to spot patterns and make your conclusion.
Most of the form apps integrate with many third party marketing tools, so once your responses start coming in you can send them to your favorite marketing tool or CRM. It will also import each entry into a spreadsheet or centralized database and send you notifications when people complete them.
In this article we’ve put together a list of the best online form builder tools you can consider this year. Each form builder has its own unique features, so be sure to look for features that match your requirements.
Woorise is the easiest way to create lead generation landing pages, forms, quizzes, surveys, viral giveaways and popups to help you grow your business from a single platform. Explore templates
| Form builder | Price | Key features | Best for |
|---|---|---|---|
| Woorise | Free trial – Paid plans from $29/mo | Drag & drop builder, surveys, quizzes, giveaways, conditional logic, payments, templates, integrations | Lead generation, marketing campaigns, multi-type forms |
| SurveySparrow | Free trial – Paid plans from $19/mo | Conversational survey style, automation, analytics, integrations | Customer feedback and engaging surveys |
| HubSpot Forms | Free – Paid plans from $0/mo | Unlimited forms and fields, built-in CRM integration, contact enrichment | Businesses already using HubSpot CRM and marketing tools |
| Typeform | Free – Paid plans from $29/mo | One-question-at-a-time UI, highly designed templates, integrations | Beautiful, conversational forms and surveys |
| Gravity Forms | No free – Paid plans from $5/mo | Advanced WordPress integration, many field types, conditional logic, add-ons, payments | WordPress sites needing advanced form functionality |
| JotForm | Free – Paid plans from $34/mo | Templates, widgets, payment processing, custom branding, integrations | Small businesses, versatile form creation |
| Microsoft Forms | Free – Paid plans from $6/mo | Simple forms and quizzes, chart reporting, easy sharing and embedding | Basic internal surveys and Microsoft 365 users |
| Ninja Forms | Free – Paid plans from $0/mo | Free core WordPress plugin, conditional logic and payments via add-ons | WordPress users wanting modular, expandable forms |
| Paperform | Free trial – Paid plans from $24/mo | Design flexibility, payments, workflow automation | Design-oriented forms and flexible workflows |
| Google Forms | Free – Paid plans from $0/mo | Simple fields, branching logic, spreadsheet export | Basic forms and internal surveys |
| Wufoo | Free – Paid plans from $14/mo | Reporting tools, visual layouts, integrations | Simple to mid-level business forms |
| Zoho Forms | Free – Paid plans from $10/mo | Templates, email alerts, embedding, advanced fields | Businesses using Zoho ecosystem or needing mid-level forms |
| SurveyAnyPlace | Free trial – Paid plans from $39/mo | Interactive surveys, quizzes, calculators, offline mode | Interactive quizzes and lead generation |
| Pabbly Form Builder | Free – Paid plans from $15/mo | Unlimited submissions, conditional logic, payment integration, automation | Cost-effective solution for high-volume form submissions |
| Cognito Forms | Free – Paid plans from $15/mo | Multi-page forms, save & resume, conditional logic, encryption | Secure forms with advanced logic |
| Forminator | Free – Paid plans from $0/mo | Polls, quizzes, payments (via add-ons), full WordPress plugin | WordPress users seeking a free, feature-rich option |
| FormSite | Free – Paid plans from $21/mo | 100+ templates, 40+ question types, integrations | Medium to large businesses needing enterprise features |
| FormKeep | Free trial – Paid plans from $19/mo | API-driven form backend, JSON API, integrations | Developers wanting headless/API form handling |
| Contact Form 7 | Free – Paid plans from $0/mo | Lightweight, highly extensible via plugins | Simple contact forms on WordPress |
| ProProfs Survey Maker | Free – Paid plans from $8/mo | Survey templates, reporting, easy distribution | Surveys and customer feedback |
| Titan | No free – Paid plans from $250/mo | No-code form builder, smart logic, real-time Salesforce sync | Create secure, embedded forms that write directly into Salesforce. |
1. Woorise
Best drag & drop form builder tool with advanced features & integrations
Woorise is a powerful online form builder built for businesses that need more than a simple contact form. Its intuitive drag-and-drop editor makes it easy to design everything from quick signup forms to advanced multi-page surveys and secure order forms—without writing code. You can add rich field types, use conditional logic to show or hide questions, send automated email notifications, and collect online payments.
With Woorise you can quickly create:
- Contact and lead capture forms
- Multi-step surveys and questionnaires
- Quizzes and polls
- Event and webinar registration forms
- Feedback and application forms
- Order and subscription payment forms
Pre-made templates help you launch faster, while conditional actions let you route entries, send targeted follow-ups, or apply dynamic rules based on user input. Built-in analytics and one-click CSV export give instant access to insights and reporting.
Woorise integrates seamlessly with marketing and payment tools such as Mailchimp, ActiveCampaign, AWeber, Google Analytics, Zapier, Stripe, PayPal, and many others, ensuring your leads and payments flow directly into your marketing stack.
Beyond forms, Woorise also provides tools to grow and engage your audience. You can design high-converting landing pages, run viral giveaways and contests with referral rewards, create interactive quizzes and polls, and accept payments for products, services, or donations—all using the same drag-and-drop builder and deep integrations.
2. SurveySparrow
Best for Conversational Forms
SurveySparrow combines the features you want in a survey tool with a user experience that’s incredibly easy to use. What makes it one of the best online form builder tools is its ability to transform traditional online surveys into engaging conversations, making it a more engaging experience for respondents.
It also offers a wide range of question types and customization options, allowing users to tailor their surveys to meet specific needs. Whether for market research, customer satisfaction, or employee engagement surveys, its flexibility and ease of use make it an excellent choice for any context.
3. HubSpot Forms
Best alternative to Google Forms or if you are using HubSpot already
HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, customer support and online form builder.
The form builder tool combines the foundations of form creation with cutting-edge technology to give you much more capability than a normal online form builder can — and it’s also free.
Even though it’s one the more advanced form builder tools, you don’t need any technical expertise when you use their form builder. You can quickly create attractive forms with the drag-and-drop form builder and convert website visitors into leads with unlimited forms, fields, submissions, and custom forms that all connect to your contact database.
Once users fills your form out, they’re automatically routed to HubSpot CRM. Once they’re in your CRM system, you can set reminder tasks, call them, and send them one-to-one personalized emails, letting you better manage and nurture relationships with your contacts.
HubSpot’s form builder also has data enrichment for contact profiles and deep integration with HubSpot’s marketing hub, making it a good option for teams who want a single system to manage their forms, contacts, and marketing efforts.
4. Typeform
Best for creating beautiful and unique forms
Do away with boring forms and a long list of questions.
Typeform lets you create beautiful forms online. The best part is they focus on one question at a time blurring the others. If you’re focused on mobile users, then Typeform is the best option for you.
Its buttons are convenient to use on a touch screen. There are different form types that are categorized in segments, so that you can straightway go, pick one, customize, and start using it.
The best part about Typeform is its modern interface and the ability to customize the design to suit every business type.
5. Gravity Forms
The strongest option for payment forms
Gravity Forms is one of the most popular WordPress form plugins available out there. It gives you over 30 form fields to choose from, giving you a headstart.
You can also hide or show fields, pages, or sections by using conditional Logic. In other words, you have easy control on what you want to ask your user and customize the forms accordingly.
The only concern with this app is it is restricted to a single platform. However, if you have a WordPress powered site, you should definitely opt for this one.
6. JotForm
Best form builder for creating highly customizable forms for free
Jotform lets you do a lot of things for free! Apart from customizing your form, they also let you collect payment or signatures, which gives it an edge above its peers. Some of its popular features include –
- Offers over 1,000 free templates to choose from
- Lets you customize it with your logo, add a payment option, or embed other widgets to make it look exactly the way you want
- You can also set up an RSS feed so that you don’t have to look through your responses everytime you receive one
7. Microsoft Forms
Best for collecting and analyzing form results in Excel
Microsoft forms is pretty similar to Google forms, but in excel format. It is straightforward and simple to use. It comes free with a Microsoft account.
It is a great tool if you want to capture responses and do some detailed digging around later. You can either share a direct link to capture the responses or get it embedded.
One of the concerns is it does not allow your site visitors to upload files.
8. Ninja Forms
Best for basic WordPress forms
Ninja Forms is one of the popular and free form builders that lets you build attractive contact forms within minutes for your WordPress website.
This is directed to work with only WordPress platforms so if your website is built with WordPress, you can give it a try.
While Ninja Forms is free, it does have additional add-ons which need to be purchased separately.
9. Paperform
Best all in one tool for small businesses and teams
Paperform is one of the most versatile platforms on the market for small businesses. Originally created as a form builder, Paperform has expanded its features to help you build solutions to automate workflows and cut down on busywork.
The main feature that sets Paperform apart from its competitors is the ability to customize forms to suit your unique brand. With customization fields such as theme creation, and the ability to alter the color palette, a Paperform form will fit seamlessly onto your website.
Paperform is more than just a pretty editor and gives you the freedom to create anything from a simple signup form to complex payment forms and landing pages. The native integrations and connections with more than 3,000 apps make it as simple as possible for you to speed up tasks and get the job done.
10. Google Forms
Best for creating powerful forms quickly and easily
If you’re looking for a form builder that is fast and free, then Google Forms is for you.
While it doesn’t offer advanced features like integrating a payment option, it has all the basic features that you might need.
Moreover, it saves everything automatically in an Excel format for you to dig around later. It offers different options to add dropdowns, file uploads, add some basic conditional logic, create quizzes and score answers.
A fairly basic form, this one is good for school and college students who are looking to conduct surveys for research purposes.
11. Wufoo
Best form builder for quickly creating graphical reports
Wufoo has been around for over a decade as a part of SurveyMonkey and hence it doesn’t have a great esthetics as compared to other form builders.
However, its greatest asset is its customizability that lets you build unique forms. It is simple to use as well. Among all the other features, it has an amazing data generating feature. You can use it to generate graphical reports, without having to open a spreadsheet.
12. Zoho Forms
Best for businesses that already use other Zoho apps
From customer centric CRM to document editing apps, Zoho is your one-stop solution.
What’s more, you can build online forms for free if you already have an account with Zoho. You can build online forms, use different rules to set up a task like configuring email alerts, and manage your data with the integrated Zoho apps. If you have a team to work on together on a response, then Zoho is best suited for you.
Zoho is also big on design which means you have a lot of themes and templates to choose from while building your form. You can embed forms on your website, or share links via email campaigns and social media.
13. SurveyAnyPlace
A premium option for interactive forms and surveys
Survey Anyplace lets you create tailored forms to capture responses from your respondents so that you can offer a customized solution.
Customize your survey or quiz for your brand, add images, videos, animations, and simply get it out there.
The form can adapt itself to any platforms such as Android or iOS so feel free to embed it anywhere you want. It also lets you generate reports in various formats like graphs, and downloadables.
14. Pabbly Form Builder
Many features and affordable if you only need one or two forms
Pabbly Form Builder is another online form builder tool that offers numerous form options with different features like autoresponder, drag and drop editor, conditional redirects, thank you page, integrations, payment collection tools, conditional logic, conversion rate optimization features, etc.
The tool has gained its popularity because it allows you to create personalized form according to your users. For example, you can customize the colors, font styles, try different types of formatting, etc.
Apart from formatting options, the tool also enables you to use different types of forms that you can have embedded in your website. For example, you can make it a pop up or sliding. And the best of all is, they have a single form with all the features.
15. Cognito Forms
Best for creating free forms that use conditional logic
Cognito Forms is a flexible online form builder, allowing people to create, edit, publish and manage forms with ease. These forms can be embedded into any website and can be viewed across devices.
It has a free plan and a set of affordable subscription plans. You have the option to choose from over 100 templates and 20 form fields. Cognito Forms also supports 20 languages and poses a mobile-responsive design.
Some of its advanced features include data encryption, conditional logic, secure payments, multi-page forms, save-and-resume, and reporting tools.
16. Forminator
The best contact, payment and quiz form plugin for WordPress
Forminator lets you create any kind of free forms on your WordPress site.
It has a plethora of features that lets you create interactive polls to collect opinions with dynamic options, take payments, create fun quizzes for your visitors that they can publish on social media, customize forms with as many fields as you want.
It also has an amazing UI and most of the features are completely free of cost.
17. FormSite
Best for encrypting text fields and linking multiple forms
FormSite is a renowned form builder tool. Suited for medium to large-sized businesses, this tool has an impressive range of over 100 pre-designed templates and 40 question types.
FormSite also lets you customize surveys and forms using their Look & Feel tools. You can also integrate it with third-party services such as Dropbox, Google Drive, Google Sheets, Mailchimp, Microsoft OneDrive and Salesforce.
FormSite makes it incredibly easy to track results by sending real-time email notifications.
18. FormKeep
API form builder for websites, mobile apps and software
FormKeep is a cloud-based form automation solution, specifically for marketing professionals, web designers and customer specialists.
From sharing leads with team members to collecting emails for a product launch and putting together RSVPs for events – FormKeep’s simple API lets you achieve a range of goals.
This online form builder comes with a JSON API, which enables seamless integration with third-party applications including Zapier, Slack, Sakari, Google Sheets, and SharpSpring among others.
19. Contact Form 7
Ideal WordPress plugin for basic and flexible forms
Contact Form 7 is a popular WordPress plugin used for creating and managing multiple contact forms. With over 23 million downloads and a 4.4 star rating, it offers a range of free and premium options.
This simple and effective plugin offers a good selection of field types that can be inserted into your forms. For example, dates, checkboxes, quizzes and dropdown menus.
Even though it looks pretty basic, it pretty much offers most of the features you’ll need.
20. ProProfs Survey Maker
Best comprehensive survey builder
ProProfs Survey Maker is a sophisticated online survey tool designed to create, distribute, and analyze surveys with remarkable efficiency.
It provides a wide range of question types, including multiple-choice, rating scales, and open-ended questions, enabling users to collect specific and detailed information from respondents.
The intuitive drag-and-drop editor simplifies the survey design process, making it accessible to users of all skill levels.
ProProfs Survey Maker stands out with its extensive collection of 100+ professionally designed survey templates, providing options for customer satisfaction surveys, employee feedback, market research, event planning, education, and much more.
To reach a wider audience, ProProfs Survey Maker offers various distribution options, such as through email invitations, links, and social media platforms
The tool also provides advanced reporting features, such as filters and cross-tabulation, allowing for in-depth analysis and segmentation of data.
21. Titan Forms
Best for enterprises that need secure, Salesforce First forms
Other form builders store responses outside Salesforce, requiring additional set up to sync data. Titan keeps everything in one place, with data syncing instantly in both directions. Every form is built for Salesforce, and data syncing is instant in both directions.
Titan supports a full range of fields, including text, dates, picklists, lookups, and conditional questions. This flexibility means forms adapt to any process, from patient intake to customer onboarding to internal requests.
Each submission can do more than capture data. Titan forms can trigger Salesforce workflows, update records, and launch approvals automatically, turning forms into engines that drive work forward.
Titan complies with HIPAA, SOC 2, ISO, and GDPR, so even sensitive data remains protected. For enterprises that want no-code simplicity with enterprise-grade compliance, Titan makes Salesforce the single system for creating, managing, and securing every form.
Start Creating Fantastic Forms Today
You now know that numerous elements make some forms stand out from the rest. Whether you’re creating one for a newsletter, customer service page or something else, keep these excellent examples and tips in mind to benefit from valuable guidance.
There are numerous online form builder apps and tools available. Every business has different needs and objectives, which is why the best-fit form builder tool differs from business to business.
When it comes to deciding what form builder suits you the best, the main categories that differentiate each of them are: the UI, ease of creating a simple form, pre-built templates, reporting & analytics, advanced features, integrations available and compatibility with WordPress or can be used across anywhere using the embedding options.
Each form builder has unique features and offerings. So, go with one that is perfectly suited for your business needs.
Frequently asked questions
What is the best online form builder for lead generation?
When the goal is to capture leads and grow an email list, it helps to use a builder with marketing features such as conditional logic, email integrations, and payment options. Tools like Typeform and HubSpot Forms are strong choices, while Woorise adds value for campaigns that also include giveaways, quizzes, or referral programs.
Which free form builder offers the most features?
Free plans vary widely. Google Forms and Microsoft Forms are completely free and handle basic needs well. Woorise also offers a free plan that goes beyond simple data collection, allowing you to start with advanced templates and upgrade later if you need payments or marketing automation.
Can I create payment forms without extra plugins?
Many builders let you accept payments directly, including Jotform, Cognito Forms, and Paperform. Woorise provides integrated payment gateways such as Stripe and PayPal, so you can sell products, collect donations, or manage event registrations without adding separate plugins.
What’s the best form builder for WordPress sites?
For WordPress websites, popular choices include Gravity Forms, Forminator, Ninja Forms, and Contact Form 7. Woorise works well for WordPress too, since forms, quizzes, or popups can be embedded easily and managed from a single dashboard alongside other marketing campaigns.
How do I create multi-step or conversational forms?
Multi-step or conversational forms can help increase completion rates by guiding visitors through questions one at a time. Platforms like Typeform, SurveySparrow, and Woorise make this easy with built-in tools to split forms into pages or present a question-by-question flow.
Which form builder is best for surveys, quizzes, or giveaways?
For interactive content such as quizzes, surveys, or giveaways, look for features like scoring, branching logic, and social sharing. Woorise is well suited for these types of campaigns, while ProProfs and SurveyAnyPlace focus mainly on survey-based interactions.
Can I integrate forms with email marketing and CRM tools?
Most modern form builders connect with email marketing and CRM platforms. Woorise supports direct integrations with providers such as Mailchimp, HubSpot, and ActiveCampaign and also works with Zapier and webhooks. Jotform, Zoho Forms, and Typeform offer similar integration options.
How do I choose the right form builder for my business?
The best choice depends on your goals, budget, and the type of data you need to collect. Businesses focused on marketing might prefer Woorise or Typeform for their campaign features, while WordPress users often select Gravity Forms or Forminator. Those seeking a completely free solution often start with Google Forms or Microsoft Forms and upgrade later if more functionality is required.
