251 Email Subject Examples & Ideas

What does it take for someone to actually open an email? The most important part it’s the subject line. After all, it’s your very first impression of the email. From that first impression, you’ll do your best to judge the content inside.

Your email subject line is your first (and maybe your last) impression on users. In many ways, your email subject line is more important than your email body. After all, a great email newsletter is worthless if it never sees the light of day.

So what makes a good email subject line? It’s a message that conveys urgency, curiosity, personalization, and so much more. But it’s up to you to make that distinction of which fits best in your business offer and appeals to your audience.

In this article, you’ll find more than 200 awesome email subject examples that will help you think of subject lines specific to your industry and brand that your leads will want to click on.

Personalized email subject examples

Making your subject line more personal increases your chances of people clicking on your email campaign and that’s a fact. But, simply including the first name of a person isn’t going to cut it. 

People are already used to that kind of personalization, so you need to be a bit more creative and try to connect with the lead like you’ve known them for years. You can achieve that by being more casual, implying friendship, creating nicknames for your leads, or sharing something personal.

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Personalized email subject templates

1. Hey [First Name], do you remember me?
2. Check this out, [First Name]
3. How is it going with [Paint Point], [First Name]?
4. Don’t make the same mistakes I did, [First Name]
5. The time is right for [Company Name] to reach beyond its goals
6. [First Name]! Just a quick question
7. Where do you want to start, [First Name]?

Personalized email subject examples:

8. John Lee Dumas: “Are you coming?”
9. Influitive: “So I’ll pick you up at 7?”
10. Rent the Runway: “Happy Birthday Mary – Surprise Inside!”
11. Vinomofo: “Can’t decide, Mary? Get Shiraz & Co NEW mix!”
12. Fabletics: “Mary, this is so you and it’s 70% off!”
13. UrbanDaddy: “You’ve Changed”
14. (Fenty Beauty): “Only the best for you, Mary”
15. Revolution Tea: “Thanks for helping us”
16. Joybird: “We’d love your feedback, Mary!”
17. Fabletics: “Hey Mary, we picked these for you!”
18. ColourPop Cosmetics: “Mary, you don’t want to miss this…”
19. Essential Home: “The product of the week picked for you, Mary”
20. Aliexpress: “Remember that item you wanted?”

Pain points subject lines

To be able to successfully lead your leads to buy your products, you must know your buying persona. And that means that you know their interests, details about them, what they want to achieve, and most importantly, what are their pain points (which you solve with your product).

Use that knowledge in your subject lines and show your recipients that you have a solution. 

Another way to look at it is to focus on your core value that makes your brand unique compared to others in your business niche.

Pain points subject lines examples

21. Fiton: “No time to cook? 5 Easy Meals to try this week.”
22. Sephora: “Your beauty issues, solved”
23. Brabbu: “Discover the product that will upgrade your project”
24. IKEA: “Get more kitchen space with these easy fixes”
25. Guess: “Wanted: Cute and affordable fashions”
26. Evernote: “Stop wasting time on mindless work”
27. Derek Halpern: “How I Got 26,778 Subscribers In 13 Months”
28. Duolingo: “Learn a language with only 5 minutes per day”
29. Thrillist: “How to Survive Your Next Overnight Flight”
30. Derek Halpern: “7 deadly sales mistakes (new ebook, no charge)”
31. Derek Halpern: “Struggling to make more sales? Follow these 2 simple steps…”

As you can see, these companies and brands use their unique value to offer or at least indicate there is a solution to the pain point their target audience is dealing with. 

Pain points email subject lines templates

32. How are you dealing with [Pain Point], [First Name]?
33. Key challenges in implementing [solution].
34. Save [XX %] by employing [solution]
35. Can you help me out with [Pain Point]?
36. [Company name] X [Product Name] = Reached [Goal]
37. Why we love [solution]
38. Question about [Goal]
39. Resources to help with [Pain Point]

Funny subject examples

We all love to laugh! And when there’s a subject line that will make us laugh or at least smile and feel good, we are more likely to open it. 

That being said, there are a lot of different kinds of humor and you need to find out what works with your target group. You can try out different approaches or you can split test your emails until you are satisfied with the results. 

Making funny email subject lines requires a lot of creativity and you need to be witty, too. If you are selling something a lot of other companies sell, being funny just might be the selling point for you that will differentiate you from others.

Being funny doesn’t necessarily need to be in the subject line, but it should be connected to it. For example:

40. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45 am on a Wednesday)

Other funny email subject lines examples

41. Huckberry: “Ahhhhhhh.”—Your feet 
42. Thrillist: “Try To Avoid These 27 People On New Year’s Eve”
43. AYR: “The fresh pants of bel-AYR” (puns usually bring a smile)
44. OpenTable: “Licking your phone never tasted so good”
45. Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
46. Studio Neat: “Great, another email!”
47. Bonobos: “SAAALE! Extra 40%! Sorry for yelling!”
48. Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.”
49. Warby Parker: “Pairs nicely with spreadsheets”
50. Derek Halpern: “Yep. I look ridiculous! It’s on purpose. Here’s why…”
51. Derek Halpern: “Matt Damon, Why I Hate College, and The Secret to Success”
52. The Muse: “We Like Being Used”
53. Ryan Deiss: “Oooh… CONTROVERSY”
54. Ryan Deiss: “Steal this campaign…”
55. Patpat: “Forget Your Troubles, Come On Get Matchy!” 
56. Sunski: “It’s finally (mostly) sunny!”
57. Gozengo: “NEW! Vacation on Mars”
58. Beardbrand: “[True or False]: Your beard loves to lift, bro.”
59. The Hustle: “Look what you did, you little jerk…” (from movie Home Alone)

Subject examples with social proof

Just as you know, before opting to buy something online, people are going to check reviews, testimonials, and your product’s ratings. That is how your future customers check your quality, so creating an email campaign with a subject line emphasizing social proof is a great way to boost response rates, and reduce email unsubscribe rates.

You can collect the reviews, ratings, and testimonials from several places, like social media, Yelp, Google, or other review-specialized platforms.

But, in order to show your social proof, you need sales. Still, there are a few ways you can use social proof in emails and subject lines, no matter how many reviews you’ve got.

You can:

• Include a testimonial from a satisfied customer
• Share some statistically impressive numbers on your product or your brand
• Include partnerships with influencers, celebrities, NGOs, other companies, government, etc.
• Highlight any awards you got for your efforts
• Include media appearances

Examples of how you can stress social proof in subject lines

60. “Word on the street…”
61. “They said it best: …”
62. “Everybody is talking about…”
63. “Rumor has it…”
64. Huckberry: “Want.” — everyone
65. Tuft & Needle: “Who ranked us #1? See the lists”
66. Framebridge: “Don’t just take our word for it.”
67. MeUndies: “Ten. Million. Pairs. ”
68. Neil Patel: “Be a Better Copywriter: 7 Lessons From 4 Legendary Books”
69. MAC Cosmetics: “Fans are getting REAL about new Studio Fix Stick ”
70. Derek Halpern: “97.3% of people said YES”
71. Beauty Bay: “Guess what Olivia Buckland is wearing? “
72. Birchbox: “We’ve partnered with the Female Founder Collective”
73. Origins: “Find Out Why This Fave Is Sold Every 10 Secs…”
74. Birchbox: “We’ve Heard Some Good Things… “

Subject lines that drive interest and curiosity

Writing something unusual or strange in the subject line will make people curious about what is inside the email. Giving them only a part of the information, asking them questions, sparking interest by promising something interesting are all great ways to induce curiosity and make more people click on your email. 

If you decide to send out emails with curiosity subjects, make sure to answer recipients’ questions in the email body. Just imagine, you start a peculiar story in the subject line and then simply go on with promoting your products without any connection to the story started with the subject line.

That’s frustrating enough to lose your potential clients for good.

So, be consistent and follow through with a single concept on every level (subject line, email body, images, sending time…)

Subjects that drive interest and curiosity examples

75. Shinesty: “You’ve never seen a suit this color…”
76. Refinery29: “10 bizarre money habits making Millennials richer”
77. Crocs: “They did WHAT with a pair of Crocs?”
78. Chubbies: “Hologram Shorts?!”
79. ESQIDO: “Shhh… Don’t tell anyone”
80. Digital Marketer: “Is this the hottest career in marketing?”
81. CopyBlogger: “LAST CHANCE: Discount for Pro Plus All-Theme Pack Ends Today”
82. “Let’s rethink your strategy.”
83. Function of Beauty: “Your hair care routine is missing something…”
84. Eat This Not That: “9 Disgusting Facts about Thanksgiving”
85. Gary Vaynerchuk: “I have four epic brand new videos for you guys (emoticon)”
86. Gary Vaynerchuk: “Ten of you will get 80% off of my next speaking event in NYC. Hurry!”
87. GrubHub: “Last Day To See What This Mystery Email Is All About”
88. Huckberry: “It’s Arrived.”
89. Mary Fernandez: “? a surprise gift for you! {unwrap}”
90. Glossier: “You can’t come in”
91. I was right.
92. Recess: “They said it couldn’t be done”
93. Thrillist: “What They Eat In Prison”
94. Allbirds: “Have You Seen Sheep Dance?”
95. Ryan Deiss: “You’re going to miss this?!”
96. Manicube: “*Don’t Open This Email*”
97. Away: “What you’ve been waiting for ” 

Follow-up cold email subject lines

As you probably know, only a few people decide to buy something after only the first cold email they receive. Research has shown that the majority of customers buy products after the 8th follow-up!

That being said, you need to think about the follow-up email strategy and how to slowly convert your leads into becoming your customers. 

How you will approach your leads will probably depend on how you got to their email:

• By newsletter
• By subscribing to a monthly subscription
• By finding them on LinkedIn
• By leaving their email so they get something for free from you
• Etc.

Based on the previous behavior, you can adjust your follow-up email. For example, if you noticed that some people added your products to the cart, but then didn’t go through with the payment, you can send them an email reminding them that their cart is still saved and waiting for them.

Follow-up subject lines examples

98. As promised – your materials
99. Let’s reconnect?
100. RE: Our last conversation
101. We met at the [Industry Event]
102. Tuft & Needle: “You Should Sleep on Big Decisions.“
103. Is this goodbye, [First Name]?
104. Fab: “There must have been a mistake, you left this behind”
105. Shinesty: “You left your stuff at our place…”
106. Your clients will love our latest research
107. Sock Fancy: “Still thinking it over? Maybe this will help…”
108. Sorry if I came on too strong, [First Name]!
109. Did you catch my last email?
110. Proven: “Your Place in Line is Going, Going…”
111. The Kewl Shop: “More about our Sweety Flared Bandage Dress”
112. AYR: “Just lookin out for you ”
113. Was it something we/I said?
114. I hope all is well, [First Name]
115. CopyBlogger: “Reminder: Lock in Monthly Billing for Rainmaker Today (Before It’s Gone)”
116. Care/Of: “Let’s make a plan”
117. Ryan Deiss: “Am I still welcome in your inbox?”
118. Vinomofo: “The 2nd rule of Vinomofo: never leave a wine behind.”
119. Bath & Body Works: “Trust your instincts.“

Time-based subject lines examples

Think about all the major events happening every year (New Year’s Eve, Halloween, Mother’s Day, Father’s Day, Black Friday, etc.) and seasons and how can they affect your sales. 

If you find a way how to connect the time in a year with your products, think about the time when are people preparing for such occasions and create a time-based email marketing campaign just then. 

There are several ways you can emphasize the time of the year, not only with words.

For example, you can use seasonally relevant emojis in your subject lines, or emojis with the season’s colors (be careful with the number of emojis, because if you overcrowd the subject line with emojis, your email might end up in the spam folder). Also, you can use holiday-specific words and turn them a bit around to help your brand reach more people (like using trick-or-treat – treat yourself around Halloween). 

Spring subject examples

120. Birchbox: “Spring into this deal…Ready. Set. GLOW!”
121. Torrid:  “ Time to spring forward ”
122. Bath & Body Works: “hand soaps. ✔️spring scents. ✔️self-care. ✔️”
123. Pura Vida Bracelets: “NEW now: spring florals ”
124. Cravory Cookies: “ Spring Treats ”
125. Bath & Body Works: “ spring—but bring it inside. ”
126. Too Faced: “April Showers Bring: SPRING MAKEUP”
127. Banana Republic: “30 Days Free: Your Spring Rental Wardrobe”

Summer subject examples

128. Pull&Bear: “ + + ☀️ = Summer!”
129. Pura Vida Bracelets: “What’s hot this summer ☀️ ”
130. Pull&Bear: “Shorts + Tops + Sandals = Summer vibes ”
131. Estee Lauder: “Escape to Summer ☀️ ”
132. Philosophy: “Dear diary, this Summer… I’ll be a little style hunter! ”
133. Bath & Body Works: “on the calendar: summer & sale. ”
134. Crocs: “Florals are in for SUMMER ”

Fall subject examples

135. Bobbi Brown: “Halloween Inspiration: 70s Glam”
136. KiwiCo: “Spooky Mystery Savings Have Arrived”
137. Miss Selfridge: “The Devil Wears Miss Selfridge ”
138. Cravory Cookies: “ Get Ready for Halloween – 20%OFF ENTIRE ORDER ”
139. MAC Cosmetics: “ Halloween faves look good on you, boo!”
140. HEMA: “something spooky’s going on | mystery discount | at least 10% off”
141. IGK Hair: “No Tricks, Just Treats”
142. Greetabl: “What do ghosts eat for breakfast? ”

Winter subject examples

143. Too Faced: “Winter-Proof Your Skincare Routine ”
144. Patagonia: “Winter sale ends tomorrow”
145. Huckberry: “The Annual Winter Sale”
146. Origins. “Bye Winter-Weary Skin! Treat Overnight With AHAs”
147. American Apparel: “Winter Bottoms and Tops to Match.”
148. Anthropologie: “let’s pretend it’s not winter…”
149. Vrbo: “Winter isn’t over just yet…”
150. Prose: “Escape winter with Oasis”

Email subject lines for welcoming new subscribers

New subscribers that join your email list must be sent welcome emails instantly. Know that these individuals are at the very beginning of any sales funnel, which is why nurturing them should be your top priority.

Now you may think that welcome emails are not as effective for conversions, but this is untrue. If you leverage this category of emails correctly, they help you with:

• Setting prospect expectation
• Reminding prospects to visit your website
• Know where to reach out to you for any product-related query before purchasing

But, all this happens when a prospect opens your welcome email. And, to ensure they do, you must write a compelling subject line.

Welcome email subject lines for improved engagement rates

151. “Welcome to Uber, Smiles Davis” – Uber
152. “Welcome to nDash: Important Next Steps” – nDash
153. “You got Ellevested! Here’s what’s next” – Ellevest
154. “Welcome to Zalando! Enjoy £10 off your next order” – Zalando
155. “Welcome Gift! Offer Inside” – EyeBuyDirect
156. “Welcome to TheZebra.com . Your Quotes are here! – TheZebra.com
157. “Welcome to Pixelbuddha — the Most Freebie-Friendly Community” – Pixelbuddha
158. “Did you say “beard”? – Welcome to Beardbrand!” – Beardbrand
159. “New to Our (Curious) World?” – Fossil
160. “Ready to step up? Welcome to Activité” – Withing’s
161. “Welcome to Hayneedle! Your exclusive discount is here …” – Hayneedle
162. “Welcome! Get $25 Off Your 1st Order” – Good Eggs
163. “4 Ways to Get Started with AWS” – Amazon
164. “Well, Hello There! Welcome To Our Inner Circle” – Stila Cosmetics
165. “Welcome to Holland & Barett… Let’s get to know each other… – Holland & Barrett
166. “Welcome to On Running – here’s what you’ve been missing. – On Running
167. “Welcome to FooD52! Make yourself at home” – Food52
168. “Your welcoming 10% off! | Trends, the latest updates, and much more – Mango
169. “You are in. Quick video inside.”
170. “You are going to love it. Our surprising welcome offer”.

Email subject lines for cart abandonment/ retargeting

Selling online is bread and butter for conversion for countless businesses, especially B2B SaaS services. Fortunately, when prospects scour e-retail sites for buying something, they add products into a digital cart. This is one of the last stages of purchasing from you. However, sometimes prospects suddenly drop out or abandon that cart and simply vanish without buying.

It is then you must re-engage these leads and quickly. How? The best way to reach out to prospects who have recently abandoned their cart is via email marketing. Craft an eye-grabbing subject line, write crisp body content and automate cart abandonment emails right away.

Cart abandonment email subject lines bound to improve your open rates

171. “Hey! Where did you go?”
172. “You left something behind” – Moschino
173. “Your cart is about to expire” – The Honest Company
174. “Cart Expired. Items might still be available” – The Honest Company
175. “Heading out without checking out” – Huckberry
176. “Your cart is ready when you are”
177. “Uh oh! Your cart is about to expire”
178. “No pressure, but the sale on your cart items expires in 24 hours”
179. “Oops, you forgot something” – J Crew
180. “You left your behind”
181. “Act fast to get 15% off your cart”
182. “Complete your order now to get free delivery”
183. “Empty your cart with 20% off” – Bonobo
184. “Still Deciding? Your Dolce & Gabbana Three-Button Wool Blazer Is Waiting!” – The Real Real
185. “Reminder: Get Your Items Before They Sell Out” – Surfstitch
186. “We saved your cart for you” – Shower Pass
187. “, you forgot something” – Urban Skin Rx
188. “Hey , complete your purchase in two clicks”
189. “Finish your order at Ralph Lauren” – Ralph Lauren
190. “Olivia, Continue Shopping with a Discount” – Casper 

Email subject lines for newsletters 

Since email newsletters usually only carry updates, news items, etc., they experience low open rates. But, email newsletters are a great way to stay in your prospect or customer’s mind, making them an important share.

So, instead of giving up on this type of email communication, make it better by sharing video email newsletters. Invest time in picking out content for them as it can help you establish yourself as a thought authority within your field.

And, to ensure readers open your newsletters, send them with a sticky subject line – something that hooks the reader almost instantly. Sure, your newsletter email subject lines can carry discount offers or promise valuable research articles or blogs as part of the newsletter. Whatever approach you take, make sure the email subject line reflects it.

Subject lines to make your email newsletter stand out among a swarm of other emails

191. “Watch Out for This Amazon Phishing Scam.” – Wired
192. “New recipe alert” – Hello Fresh
193. “Tips to increase remote collaboration” – Asana
194. “Improve Your Website from Concept to Code” – Namecheap
195. “Welcome to the Fonts.com Newsletter – Your Free Fonts are Inside
196. hooray! your 10% OFF code is here.”- Fonts.com
197. “Introducing: Your New Learn Hub Newsletter” – G2
198. “Weekly digest: Office 365 changes” – Office 365
199. “Why are most Engineers not rich?” – Quora Digest
200. “ Sales & Marketing Newsletter”
201. “ October 2021 News Bulletin!”
202. “Eye on the Update (Oct 31 – Nov 4)”
203. “Our Newsletter for March 21, 2020”
204. “Mastery in Content Marketing – Workshop Updates”
205. “Save with this week’s flyer” – Ikea
206. “Happy Holidays from “
207. “January update on sales — key numbers”
208. “The webinar starts in a week! Add a reminder in your calendar”
209. “Our next steps” – Hubspot
210. “Your weekly writing update” – Grammarly
211. “Weekly Alert: Two Wrongs That Prove You Aren’t Doing Content Marketing Right – Content Marketing Institute

Email subject lines for product/feature launch 

Often overlooked, a critical feature of your product launch email is its subject line. Without a well-thought-out subject line, you can’t create enough intrigue around your new product. Simply put, a lot rides on your product launch email subject line.

Therefore, when brainstorming it, avoid using vague words, don’t be verbose, and do not capitalize the subject sentence. Here are 20 examples or product launch subject statements that work.

212. “Moment 3.0 is here….crispier photos, smoother videos” – Moment
213. “HERO7 is here. Pre-order yours” – GoPro
214. “Introducing “Refine”: The robot that improves your subject lines” – Moosend
215. “Say Hello to New ProdPad: You Asked, We Listened” – ProdPad
216. “Our newest product launches tonight!” – Sakara
217. “Shape a new bigger wave on the Regal 2500 RX Surf!” – Regal
218. “The Pioneer Plaque just landed on Earth” – Pioneer Plaque
219. “Sit well, work well, feel well with Fern™” – Fern by Haworth
220. “Introducing YouTube Red: another way to YouTube” – YouTube
221. “It’s official. Firewatch comes out on February 9th, 2016.” Campo Santo
222. “[New!] Personalized PDF reports are here – Check our most requested feature” – SurveyAnyPlace
223. “Brand new product for you”
224. “Hello , may we introduce “
225. “It’s finally here! Check it out inside”
226. “G2 Crowd update: We’ve officially launched!” – G2Crowd
227. “Exciting announcement (and special invitation)”
228. “Introducing our latest…(product/feature here)”
229. “Grammarly’s Chrome Extension + Google Docs, Together at Last!” – Grammarly
230. “Tesla Updates: Model 3 is Available to Order” – Tesla
231. “The first Scuderia Ferrari gaming headphones: don’t miss out!” – Scuderia Ferrari

Email subject lines for apology emails 

Admitting your mistake to a customer is never easy, but it sure reaps rewards. Every time you acknowledge you made a boo-boo, you earn their trust and gain brand credibility. Therefore, you must word your apology emails with utmost honesty and clarity, and more importantly, with the right subject line.

An already angry customer might not want to open your apology email, and only an empathetic subject line will compel them to open it.

If it has been established that your side was at fault, reach out to an angry customer with any of the following 20 apology email subject lines:

232. “We messed up”
233. “We made a mistake. Let us make it up to you”
234. “Let’s try this again…”
235. “Here’s what happened, and this is how we’ll make it up to you”
236. “I would like to apologize on behalf of our company”
237. “We’re truly sorry about “
238. “, we’re sorry”
239. “Apology letter for bad behaviour”
240. “We’re particularly sorry for <…>”
241. “We apologize. Your anger is justified”
242. “Oops! Here’s the email we meant to send”
243. About our website downtime, we’re sorry. Here’s what happened”
244. “We’re rectifying your issue within 24 hours”
245. “We apologize. Here’s your free annual membership”
246. “Our error won’t cost you any more time”
247. “Looks like we made a mistake”
248. “We appreciate your patience while we rectify our mistake”
249. “Hope our apology is coming at the right time”
250. “Please allow us to make things right”
251. “We apologize for the confusion.”

How to write effective email subject lines

Certain rules should be applied when writing effective email subject lines, and, luckily, we have gathered them here.

Personalize the subject line

When people receive an email that is intended just for them, they are more likely to open and read the email. Personalization of the subject line doesn’t only include adding the first name to it. Check out the “Personalized email subject examples” section for more awesome tips.

Keep it short

Given that more and more people prefer mobile phones over desktops to read emails, you must ensure your subject sentence fits in one line of the screen. Also, the attention span of people checking emails on mobiles is usually shorter as they often multitask or toggle between different apps. So, ask yourself the following questions before finalizing on a mobile-friendly subject line:

• Have I used too many big words?
• Should I use humor to connect?
• Is my subject line clear and easy to understand?

Stay on point

Even if you are writing a funny subject line, stay focused and be clear.

Keywords that can ruin your efforts

You should include some keywords in your subject line, but avoid using many keywords and spam trigger words like “free”, “special offer”, “***…***”, etc.

Use of Emojis

Depending on your target group and the occasion. Even though emojis have entered many pores of our lives, you should first check how your target group reacts to emojis and then decide whether to use them. It is not recommended to use emojis in a B2B environment.

Letter case

You can use sentence case (regular capitalization rules), title case (every major word is capitalized), or lower case (without any capital letters). Research has shown that the title case has the highest open rate, followed by the sentence case. Whatever you decide to use, before going big, do a split test on a smaller group of recipients to find out what works better.

Create excitement

Creating a feeling of excitement, fear of missing out, and urgency leads your recipients to act on your emails. You can do that by adding some of the keywords, like “limited offer”, “ending soon”, save xx% only today”, etc. Still, try not to sound like spam emails.

Use numbers

Numbers can tell a lot in just a few symbols, so use them to paint a picture in your recipients’ minds. Include only one number so the readers don’t get confused, use percentages and statistics, and, for some reason, people react better to odd numbers.

Wrap up

So, now you have a comprehensive guide on how to write effective subject lines that people will want to click on!

We know this is a lot to take just as you read it, so we recommend bookmarking these kinds of articles so you can come back to them when you need them.

Now you are ready to create the most interesting subject lines for your target group, yaaaay! Good luck with your sales!