Did you know that 49% of consumers depend on influencer recommendations in their buying decisions? If consumers are confident about an influencer’s opinion, they are more likely to make a purchase. This study and others alike demonstrate the tremendous power of influencer marketing. When employed correctly, it can help you reach more potential customers, increase conversions, and ultimately win more sales.
Given the apparent benefits of partnering with influencers, many brands still confront the same challenge. They do not know how to find the right influencers. In fact, studies show that 61% of marketers say it is difficult to find relevant influencers for their brands.
Your choice of influencers is the key factor in the overall success of your influencer marketing strategy. If you are not particularly sure where to find influencers, this article is a great start. We have gathered 12 best tools for influencer marketing that will help you find influencers on social media perfect for your niche and brand. So, let’s get started!
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Awario is a dedicated social listening tool that monitors the web for mentions of the target keyword or your brand. In particular, Awario checks all major social media platforms, including Facebook, Twitter, Instagram, Reddit, and YouTube, as well as forums, news websites, and blogs to find relevant mentions.
Awario is a great tool for finding influencers for your brand. To get the list of niche influencers, you should monitor mentions of your own brand and keep track of the most active brand advocates. The platform also allows you to monitor niche keywords and brand’s competitors.
One great thing about Awario is its ranking capability. You can choose to view relevant influencers and bloggers based on their reach, a number of followers, and daily visits.
When it comes to pricing Awario offers three options. The most affordable Starter Plan costs $29 per month and includes 3 topics to monitor. If you need additional functionality and topics you can choose either a Pro Plan or an Enterprise Plan for $89 per month and $299 per month, respectively.
SocialBlade is a platform that tracks user statistics for YouTube, Twitch, Twitter, and Instagram. It gives you access to the public database that can show you analytics for any influencer, live streamer, or brand.
SocialBlade offers a great set of tools to find niche influencers. You can use the query builder tool to search relevant influencers and filter search results. Also, it shows you the number of subscribers, geolocation, number of video views, and date of account creation.
Additionally, SocialBlade shows you graphs with the progress of each influencer based on their monthly views and monthly subscribers. As suggested by marketing experts from Ivory Research, this will allow you to see the potential partnership in progression and make a more informed decision.
Social Blade is free to use when you complete the registration. If you need additional functionalities, you can upgrade to premium membership from $3.99 per month to $99.99 per month.
Klear is an influencer marketing software made specifically to help brands discover influencers. The platform breaks down influencers into 60,000 categories by niche and monitors their psychographics and demographics. This way, you can choose the best influencers relevant to your brand, products, and target audience.
Basically, Klear is a huge database of almost all influencers out there. So, you can filter search results by location, hashtag, the social media network, size of the influencer’s audience, and audience’s demographics.
Besides, Klear allows you to measure the results of your influencer marketing campaigns to identify which influencers perform the best with your brand.
When it comes to pricing, Klear uses a freemium model. This means that there is a free version available with an option to upgrade to the paid plan upon request.
Traackr is an influencer marketing software that helps users find social media influencers and measure the results of their campaigns. If you are looking for a tool that can manage influencer marketing from start to finish, Traackr is a great option worth considering.
Traackr has its own database to assist the discovery of relevant influencers. When looking for an influencer that fits your brand best, you can filter the search results by the social media network, topic, as well as the influencer location, age, gender, language, and brand affinities. Additionally, you can apply the same filter to the influence’s audience.
Traackr does not display pricing options on the website. So, if you want to get more details on the pricing, you can contact them directly.
FameBit is YouTube’s digital marketing tool that helps brands connect with the right content creators. FameBit mostly focuses on YouTube, so if you are looking to market on different social media platforms, it is better to skip this one.
FameBit enables you to post a campaign with all the necessary requirements, including the type of content you are interested in and your budget. Then, this campaign draft will be visible on FameBit, which means that applicable content creators can apply to collaborate with you by making a proposal.
When you have enough proposals, the next step is selecting content creators you wish to partner with. Once you have made your choice, the creator will send you content for approval. Once you approve it, the creator will publish the video on their YouTube channel to get their audience interested in your brand.
FameBit is free to use, but it will charge you a 10% fee on top of what you pay to the content creators.
Upfluence is an all-in-one influencer marketing software that can help you find the right influencers, manage your campaign, and evaluate its effectiveness.
Upfluence offers a database with the whopping 3 million influencers that you can search through. You can explore the influencers by relevant keywords, geolocation, language, and social network metrics. Also, Upfluence shows you the influencer’s latest posts and social media stats, including engagement rate and monthly visitors. This way, you can get a glance at the influencer content in real-time without having to search them directly on social media.
Additionally, Upfluence offers a very convenient way to compare influencers. You can create lists of influencers you want to collaborate with, contact them, and check whether or not they have accepted your bid.
Upfluence does not provide detailed pricing information on the website. So, you need to contact them if you want to know about pricing options.
AspireIQ is a community intelligence marketing platform that helps brands to find influencers, ambassadors, and affiliates. AspireIQ sees your community as being the best brand ambassador of all. This includes your employees, customers, and brand representatives, as well as like-minded creative, experts, and other professionals.
AspireIQ offers a database of more than 6 million content creators and influencers to help you find the perfect match. Also, AspireIQ’s automated step-by-step workflow enables you to monitor and analyze each step of your campaign. This means that you can expand your reach to tens and hundreds of influencers with no need to sacrifice quality management.
When it comes to pricing, AspireIQ offers both free and paid options. Their free plan offers the basic features of the platform. Yet, if you want to use all its resources, you will have to pay an extra membership fee.
Heepsy is an influencer discovery tool that has a database of 7 million influencers at its disposal, all of which have 5,000+ followers. Heepsy claims to offer the largest influencer database on the market.
Heepsy uses artificial intelligence (AI) algorithms to help you choose influencers most suitable for your brand. To filter search results, you can use four criteria:
- Categories (lifestyle, fashion, travel mommy, health, music,etc.)
- Location (country, state, county, city, etc.)
- Engagement (engagement score, engagement rate, etc.)
- Audience (audience age range, location, interests, language, gender, etc.)
You can create lists to organize influencers that fit your brand. Besides, you can export these lists, see the aggregated metrics of the whole influencer list, and reach out to influencers directly from the platform.
Heepsy offers a free plan and three paid options. The free plan allows you to try out features with limited search results. Paid options start from $49 per month and include various additional features.
HypeAuditor is a useful tool if you need to determine the top Instagram, TikTok, and YouTube influencers in your niche. The platform does a great job ranking influencers by the number of quality and engaged followers.
HypeAuditor uses AI to analyze and rank bloggers. They also gather raw data from multiple sources to deliver the most accurate information. HypeAuditor counts only real followers and likes. Then, algorithms use all gatherers information to rank influencers and create the daily updated global top influencers’ list.
Besides, you can discover the top influencers for your niche. You will get detailed information about each influencer, including the following:
- Influencer’s current ranking
- Influencer’s Instagram username
- Key topics covered by an influencers
- Influence’s audience country
- Influencer’s followers
- An estimation of the influencer’s authentic engagement
HypeAuditor offers four subscription plans, all starting from $299 per month. The difference between the plans is that they all offer different features available for users.
NinjaOutreach is an influencer marketing and blogger outreach software that can help you discover influencers and manage your influencer marketing campaigns. NinjaOutreach offers instant access to 60 million Instagram influencers, 6 million bloggers, and 7 million Twitter influencers.
To get information about influencers, you will need to type in the relevant keyword you are interested in. Then, NinjaOutreach will show you a list of influencers related to the target keywords. This way, you can find the best-fitted influencers, contact them, and verify whether or not they meet your expectations.
NinjaOutreach offers two subscription options with a free trial available. The most popular Flex plan costs $299 monthly and offers all features required to scale up your influencer marketing game.
BuzzSumo is another great influencer discovery tool. It allows you to find content creators and influencers with engaged audiences on Facebook, Twitter, and Instagram.
The tool analyzes engagement numbers and influencer data and breaks down influencers’ accounts by category, country, and influencer activity. You will see detailed information, including page authority, domain authority, and other platform-related data for each influencer.
BuzzSumo does not have a free plan, and the pricing starts from $99 per month.
GroupHigh is the final influencer marketing software closing our list. As stated on their website, GroupHigh is an influencer and blogger intelligence platform that helps users to find and contact bloggers and influencers.
The platform allows you to research influencers with well-engaged audiences and contact them on social media. GroupHigh has a database of influencers on three main social media platforms – Twitter, Instagram, and YouTube. The algorithm helps you to find influencers that will make a perfect match with your brand, filtering out fake accounts.
When it comes to pricing, the website offers no detailed information about the price of the subscription. Yet, there is a mention of a free trial. So, if you want to use GroupHigh as your influencer marketing software, you will need to contact them directly.
Influencer marketing does not have to be rocket science. Yet, many brands fail to realize that the choice of influencers is key to the influencer marketing campaign that converts well.
Hopefully, this list of influencer marketing software will help you in your influencer marketing efforts! Now, as you have the best tools at your disposal, it is time to start discovering influencers!