Social media marketing is an important and large part of a marketing team’s strategy. Keeping your social media accounts up to date, posting daily content, and sharing promotions are all excellent ways to build a following online and widen your brand’s reach.
There are plenty of different strategies you can apply to your social media marketing and management and it can take a lot of time and money.
In today’s article, we’ll be looking at social media management tools that will improve your workflow, increase productivity and make the content you’re sharing find the correct audience at the optimal time.
If you’re looking to save time and create a successful social media marketing campaign, then these social media management tools are just for you!
Here are the best social media management tools for business:
In this article
1. Napoleoncat
Moderate, publish, analyze, grow – with an all-in-one social media management platform that connects your teams and untangles your workflows.
The best part about NapoleonCat is the fact that their pricing isn’t fixed, instead, their pricing depends on the number of users and social accounts your company needs.
For a small business, with one account and five social media accounts, it would cost $35.25 monthly for their standard plan and $63 for their pro plan.
A larger company with 5 accounts and 30 social media accounts will cost you $200.25 monthly for the standard plan and $247.50 for the pro plan.
All plans are billed annually.
The standard plan includes posting on almost all social media platforms, excluding TikTok. It also has a social inbox that connects all of them together in one place. It also included analytics of your social media posts, as well as those of your competitors.
The pro plan includes everything from the standard plan, as well as automated moderation on most platforms, analytic reports in PDF form, email and SMS alerts, and two years of data retention.
If you’re looking for the most customizable, but easy-to-manage plan, then NapoleanCat is your best bet.
Main features:
- A social inbox for managing comments, messages, and reviews.
- Auto-moderation for replying to social media comments and messages.
- Scheduled posts.
- Automated social media reporting.
- Social media analytics.
2. Sotrender
Sotrender offers 4 plans from their starter package, all the way to their ultimate plan. Prices range from $59 all the way to $331. All prices are billed annually.
Sotrender’s platform is very intuitive and has some creative ways of showing analytics and content. All data like KPIs, engagement, and impressions are presented on interactive charts. These interactive charts make analyzing data not only easier but more interesting. Especially true when you’ve been staring at data for hours.
Sotrender can also generate analytic reports in less than a minute! Great when you’re in a pinch.
The starter package allows five accounts to post on five social media accounts. All plans come with a social media inbox as well.
Their most popular plan, the premium plan costs $195 a month and allows unlimited users to post on 20 social media accounts. It also retains data for two years and includes Sotrender’s professional ad analysis, which costs $49 extra monthly on their first two cheaper plans.
Sotrender’s professional ad analysis offers a complex analysis of Instagram and Facebook social media posts.
They even offer a freelancer package designed for a single account user posting on one social media account. This option costs $34 a month billed annually.
Main features:
- Analyze your Facebook and Instagram organic, and paid performance.
- Keep track of all your KPIs.
- Gain access to unique metrics.
- Track your competitors’ performance and their KPIs.
- Generate summary reports in 60 seconds.
- An easy and intuitive social inbox.
3. HubSpot
Many businesses have shown satisfaction after adjusting to HubSpot as part of their marketing effort. It enables users to track, monitor, and create content for the sake of business growth. HubSpot helps improve the overall performance of your marketing strategy.
HubSpot has several capabilities to simplify your work, such as tracking and measuring marketing activities on social media. These include creating content and email marketing. It also helps users to establish landing pages, recommend call-to-action, and keywords to optimize the SEO performance.
Pricing
HubSpot provides free subscriptions for users, but some features may not be applicable. The subscriptions come in four types: starter, professional, and enterprise.
- Starter: starts from $45 per month
- Professional: starts from $800 per month (billed annually)
- Enterprise: starts from $3,200 per month (billed annually)
4. Socialbee
Socialbee.io is number three on the list because it’s an excellent social media management platform that is able to organize posts into different categories and post them on your social pages all at once.
They offer three paid plans. Bootstrap for $19 a month, Accelerate for $39 a month, and Pro for $79 a month.
Both Bootstrap and Accelerate offer only one user per workspace and 1 workspace respectively. Bootstrap allows you to post to five social media accounts, whereas Accelerate allows you to post on 10 social media accounts.
The Pro plan allows you to have five workspaces and three users per workspace. On the Pro plan, you can post on 25 social media accounts.
On average the Bootstrap plan can increase productivity by up to eight hours extra a week, and the Pro plan can save you double that time!
Another great feature is Canva’s integration into Socialbee’s post editor. If your company uses Canva to create designs, then Socialbee should be on the top of your list.
Main features
- Scheduled posts in a content calendar.
- Organize your posts into different categories.
- Customizable posts for different social media posts.
- Reporting & analytics.
- Recycle evergreen posts or expire time-sensitive content.
- RSS feeds to curate content.
- Canva integration with SocialBee’s post editor.
- Multiple workspaces and team collaboration features.
5. Zoho Social
Zoho Social is the complete package. It is a social media management tool that has been designed to get everything you need to be done, done, whilst keeping things organized.
It can schedule posts if you prefer to plan out a few days ahead, keep track of your mentions on social media, and generate social media performance analytics reports, all whilst communicating easily with the rest of your team.
Let’s not even get started with the creative sticky board dashboard that makes navigating faster, but also nice to look at.
One standout feature that Zoho Social has, that other apps don’t have, is the ability to pause posts.
The pause post feature allows you to pause a post that has been posted already, effectively removing it from all social media until it is unpaused.
This is a great feature to have, especially if a world event or brand crisis happens.
It also has a social media management tool that will keep your customer relations running smoothly.
It’s an affordable product, with options ranging from $10 to $40 monthly.
Main features:
- Scheduled posts.
- Intuitive scheduling calendar.
- Sticky notes style dashboard.
- Pre-built reports.
- Pause/resume content.
6. SocialPilot
SocialPilot is another great tool for cost-conscious users. This is especially true if you’re running a much smaller business.
Unlike Sprout Social’s professional plan, which costs $149 per month that allows you to post on 25 social media accounts, SocialPilot offers a subscription for small teams that allow 3 users to post on 25 social media accounts.
SocialPilot is integrated with all of the social platforms you’d expect, even TikTok! TikTok is still a growing social media platform that has a lot of marketing potential.
Main Features:
- Customize your posts.
- A social calendar with macro and micro views of your social media posts’ effectiveness.
- Easy to read charts and data.
- Branded social media reports.
- Single social inbox.
- Customizable interface to suit your brand.
7. Sprout Social
Sprout Social is one of the most powerful tools on the list, but also comes with a higher cost. The lowest-priced tier costs $89 a month. At this price, you’ll only be able to run five social media accounts.
The mid-tier plan is called the Professional plan, and it costs $149 per month but is billed annually. This can be too expensive for plenty of smaller businesses, but with this plan, you get Twitter hashtag analysis and response rate analysis.
Their top-tier plan is called the Advanced plan and will set you back $249 a month, again, paid annually. With this plan, you get the best of the best. The plan even includes link tracking services as well as social chatbots.
Sprout Social is excellent at analyzing data. You can easily and quickly change the settings according to the geography or demographic of the followers. It can even keep an eye on your social media feeds and your keywords across all of them.
Main features:
- Publish, schedule, draft, and queue posts.
- Social content calendar.
- Tasking and social CRM tools.
- Paid promotion tools to boost Facebook posts.
- Has an IOS and Android app.
- Response rate and time analysis reports.
- Helpdesk, CRM, and Social Commerce integrations.
8. Buffer
Buffer is an excellent choice for small businesses that are still getting on their feet. With the free version, you can post on up to three social media accounts, as well as schedule ten posts!
All for free!
You even get access to the calendar and the Twitter hashtag recommendations.
Their plans start from $5, which is one of the most affordable social media tools out there.
Unfortunately, it isn’t as fleshed out as most other offers, but if you’re a small business that might just want to keep some form of engagement with your followers, but not pay a fortune, then this is an excellent option.
You’ll get a clean, easy-to-use dashboard and basic analytics on your social media posts when using Buffer.
Main features:
- Track performance and create reports for Instagram, Facebook, Twitter, and LinkedIn.
- Twitter hashtag recommendations.
- Scheduled posts.
- Save drafts and tailored posts for specific social media platforms.
- Content calendar.
- Bit.ly link shortener included.
9. Hootsuite
Hootsuite is another excellent software solution that can be used to analyze your social media posts and ads.
Hootsuite’s an excellent option if you’re getting your feet wet in social media tools since it offers a fairly decent free plan. It’s still quite limited but will give you a great idea of the basics and what you could further expect from the software.
There’s also a 30-day trial period for the paid plans if you feel like you might want to purchase a plan.
The cheapest plan is $49 a month and allows one user to connect with over 10 social media accounts.
Hootsuite also has a business plan that costs $739 a month. This plan allows for five users to run up to 35 social media accounts. It also allows for unlimited amounts of promoted ads.
All the plans come with unlimited scheduled posts, as well as an inbox for all messages.
Their analytics system is easily one of the best and has the most comprehensive tool set to get all your social media marketing done in one place.
Another excellent perk is that Hootsuite can create custom deals with large businesses depending on their needs. This could be a business that might want to have over 50 social media accounts running.
This makes Hootsuite one of the best options for businesses with a large marketing team.
Main features:
- Real-time tracking, analyzing, and spotting on your social media accounts.
- A social inbox to monitor and engage with users across all your social accounts.
- Single collaborative calendar.
- Manage and optimize your social media ad campaigns.
- Align your team with smart, secure, team management features.
10. MeetEdgar
MeetEdgar boasts some of the best automation features, as well as an intuitive scheduling system.
MeetEdgar has two paid options, both at the lower end. Their Lite package costs $29.99 per month or $299 a year. Their standard program costs $49.99 per month or $499 a year with a 7-day free trial if you’d like to test it first.
The Lite package allows you to run 3 social media accounts, 10 weekly automated posts, 4 content categories, and 10 scheduled posts weekly.
The standard package allows you to have 25 social media accounts at once, unlimited scheduled posts, and 1000 automated posts weekly.
Both packages allow for up to 20 users.
MeetEdgar can post on Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
There is no central inbox for all the social media accounts, but MeetEdgar has a great interface and an extensive range of analytic tools that make it a contender.
Main features:
- Organize an unlimited number of categories for your content.
- Automatically repurpose and publish evergreen updates to open timeslots.
- Live monitoring of A/B variations with analytics.
- Engage your audience with an intuitive social media management tool to boost your leads and engagement.
11. Loomly
Loomly markets its software as a brand success platform that has been designed to make collaboration, publishing, and analyzing as easy as possible.
For Loomly, it’s all about fostering a team that is able to easily communicate, create a productive workflow, and analyze their successes and failures easily and intuitively.
Loomly offers you 4 different plans that suit small businesses all the way to massive corporations.
The lowest plan costs $35 a month or $312 a year. It is limited, but you still get the core features, hashtag suggestions, 10 social accounts, and 2 users.
If you’re not sure what hashtags will get your post seen the most, then you can find a plethora of great hashtag generators online.
If you’re running a company with a large marketing team, the premium plan costs $359 monthly or $3228 per year. This plan offers up to 30 users and 50 social media accounts. All features from their lowest tier are included, as well as advanced analytics, custom workflows, and custom branding.
The core features include audience targeting, sponsored posts, and some basic analytics. Loomly also has an excellent customer service chat that is included in all plans.
The best part is that you can try Loomly for 15 days free, without a credit card!
Main features:
- Share ideas with each other on a content calendar.
- Crafts posts and ads automatically.
- Mock-up ads and posts.
- Approved workflows.
- Automated publishing.
- Advanced analytics.
12. Oktopost
If you’re looking for a comprehensive social media management tool, look no further than Oktopost. Oktopost allows you to manage all your social media accounts in one place, making it easy to track your performance and engagement across all channels.
The company offers powerful analytics so that you can tell what posts are performing best, when is the best time to post, and how well each post resonates with different audiences. You can also monitor other profiles like competitors or influencers by copying their posts or following them on the platform. And with just a few clicks, you can set up automated tasks to send out pre-scheduled posts on autopilot or schedule messages ahead of time from your computer calendar so that everything is handled automatically!
In addition to its excellent customer service team, Oktopost provides a marketplace where you can purchase affordable services like guest blogging or reputation management from professional writers who have been vetted by the company’s rigorous quality assurance process.
13. Agorapulse
If you’re looking for more customer engagement, then Agorapulse may be a better choice because they offer live engagement as well as detailed reporting on conversations happening around your company online.
Agorapulse is one of the best social media management tools out there, and it’s perfect for businesses of all sizes. With Agorapulse, you can schedule and publish content, track who’s talking about your brand, measure your success, and more.
Plus, Agorapulse integrates with all the major social networks, so you can manage all your accounts in one place. There’s a reason why Agorapulse is trusted by over 35,000 businesses – it just works.
You can try Agorapulse for free, and it doesn’t require a credit card to try all its features. The free plan is ideal for businesses that are getting started, while the pro plan is perfect for smaller teams. The premium plan includes access to 500 images and 20 videos, and scheduled post publishing is unlimited. When it comes to ad monitoring, this plan allows 600 active ads per profile.
14. Sendible
Sendible is a social media management tool that helps businesses keep track of all their social media accounts in one place. It offers a variety of features, such as scheduling posts, analyzing social media analytics, and monitoring social media mentions.
Sendible also has a roster of collaboration features that allow businesses to delegate tasks and monitor progress. Overall, it is a great tool for businesses of all sizes who want to improve their social media presence. The intuitive interface makes it easy to post updates, schedule posts, and stay on top of other business tasks while you’re on the go.
Sendible’s creator plan starts at $29 per month, and it is ideal for freelancers who manage 1 brand. It already includes unlimited scheduling, monitoring and replying, reporting, and content suggestions features. It also supports the majority of social media networks, such as Facebook, Instagram, Twitter, and LinkedIn.
15. Crowdfire
With Crowdfire, you can easily find and schedule content, track who’s talking about your brand, and more. Plus, the platform is always adding new features to help you better manage your social media presence.
Here are five reasons why Crowdfire is the best social media management tool for business:
- It will save you time by scheduling out posts in advance and finding opportunities for engagement.
- It will provide invaluable insights into how people talk about your brand across different networks so that you know what they like or don’t like.
- It’ll give you an easy way to monitor Twitter mentions of your company so that nothing slips through the cracks.
- You can use Crowdfire to find trends in topics your customers care about, which makes it easier to share relevant content.
- You can customize notifications based on keywords that matter most to you and receive alerts when those keywords appear on any network.
It’s never been easier for businesses of all sizes to engage their audiences on social media, thanks to Crowdfire!
Crowdfire offers a free plan that allows you to manage 3 linked accounts, and it supports several platforms like Twitter, LinkedIn, Instagram, and Facebook. However, this plan only allows 10 scheduled posts per account. Should you wish to schedule more, you can avail of other plans, which start at $7.48 per month.
16. CoSchedule
CoSchedule is a social media management tool that helps you optimize your social media strategy and make your content go further. With CoSchedule, you can share your content at the best times for maximum engagement, schedule posts ahead of time, and track the performance of your content with built-in analytics.
Moreover, CoSchedule makes it easy to collaborate with team members so you can get more done in less time. If you’re serious about social media marketing, then you need CoSchedule. And if you’re not? Well, this is one of those tools that will allow you to be seen as someone who really knows what they’re doing online.
The free plan includes a forever-free marketing calendar that allows you to see everything in one place. It also includes unlimited project and task management features, basic support, and social media publishing for 2 profiles.
17. Later
Later provides a drag-and-drop interface on their calendar feature to facilitate users to make planning and schedule. Users can schedule posts to a certain time, including for the weeks or months ahead with its feature.They can choose multiple social media sites, such as Facebook, Instagram, and Twitter to share their content.
Moreover, Later allows users to import content from Google Drive, mobile devices, Dropbox, and other sources. If users have their content posted, Later also allows them to track engagement and monitor performance metrics.
Some users leave good reviews about Later. They are satisfied with how easy Later is to operate with its simple interface. They are also able to save captions and hashtags, and give recommendations according to your post.
Pricing
Later provides a free plan and subscription. There are three paid plans for monthly and yearly subscriptions, such as:
- Starter: starts from $15 per month (1 User and 30 posts per month per social media)
- Growth: starts from $25 per month (3 users and 150 posts per month per social media)
- Advanced: starts from $40 per month (6 users and unlimited posts across all social media)
18. Social Champ
Social Champ, an all-rounder social media management tool, has set an exceptional mark in the industry. With the vibrant UI and easy-to-use dashboard, the tool helps you to streamline your day-to-day tasks within one centralized dashboard. Social Champ lets you edit, schedule, and analyze your content on multiple social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Google Business Profile, YouTube, Pinterest, TikTok, and Mastodon.
Social Champ offers a free plan and three highly affordable paid plans. The Champion plan starts at $29/month, the Business plan at $99/month, and the Agency plan at $299/month.
With the Free plan, you can access 3 social accounts and 15 scheduled posts/accounts with 1 user. The Champion Plan allows 12 social accounts with unlimited scheduling and 2 users.
A business plan is a suitable fit if you have a large team. You can get 40 social accounts and unlimited postings with 6 users. If you run an agency, opt for the Agency plan with 100+ social accounts, unlimited postings, and 10+ users.
Main Features:
- Schedule Instagram/Facebook Reels, YouTube Shorts, and Twitter Thread
- Generate social media captions and images and analyze the tone of your post using the Champ AI Suite exclusively powered by ChatGPT
- Visual integration with Canva, Wave.video, and Vista Create
- You can get detailed analytics of your posts along with the best time to post on each platform.
- Monitor and manage all your social media messages under a unified Social Media Inbox
- Get a grid view of all your scheduled and published posts within a Social Media Calendar
Choosing the best social media management tool
With so many social media tools available at your disposal, it can be hard to choose the best one for you.
Set your price, and what you need from a tool. From there, you can easily compare the apps that fit your prerequisites. Compare any extras and the price of the software.
Large companies will most likely be looking for the most features and largest amount of social media accounts possible. Whereas, a smaller company might only need a few accounts.
Either way, picking the right social media tool is a priority and will help you on your way to success.
It’s now or never. Get your hashtags and posts ready today!
