If we have a question we want to answer, most of us will turn to the internet for help. But what if we want to know peoples’ opinions on a particular product or service, or we want to garner opinions on a topic we’re interested in?
In cases like this, we’d more likely need to ask the question directly to people, and there is a range of software that helps us to do just that.
There is a wide selection of online survey tool options to choose from, each of which will have its advantages or disadvantages according to what people need. If you’ve not used one before then you might not be sure what to look for, so here are some of the key features to bear in mind, and then we’ll look at the best online survey tools out there.
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With so many to choose from, we have created this brief guide below to help you choose an online survey tool that is best suited to your needs.
Woorise is one of the best survey tools for small business. It allows those without any coding skills to create complex question sets and then process the responses easily and efficiently.
With Woorise you can create, customize and modify your customer surveys in minutes from a drag & drop user interface. Choose from a wide range of pre-built survey templates designed by Woorise experts or chose from a wide range of survey question fields such as Likert, Rating, Rank and more to create your own customized survey.
Let’s take a look at some of the features offered by Woorise and why it is one of the best online survey software in the market:
- Allows you to send online surveys and NPS surveys that are compatible on any device
- Complete customization of your surveys using custom CSS and vibrant survey templates to choose from
- Rich insight and eye-catchy dashboard for extracted data
- Roll out employee engagement surveys, customer feedback surveys, employee satisfaction surveys and check employee pulse and customer pulse
- Integrate with hundreds of applications
- Automate workflows and send recurring surveys and offline surveys
- Multiple survey share options
You can sign up for free and create a survey within minutes. However if you are looking to create dedicated survey questions and get detailed reports you will need to upgrade to Grow or Pro plans starting at $49.
Typeform is one of the most versatile and user-friendly online survey tools available. The platform provides simple and easy-to-use tools that not only help you to design your questionnaire forms but also to process the data you’ve received.
Typeform has one feature in particular that helps it to stand out from the rest: Logic jumps. Typeform’s logic jumps allow you to create multiple forms within a single form. As the respondent completes the form, they can be presented with answers according to their previous answers, helping to create a far more personalized approach to get the answers that are most helpful. This helps you get the information that will help take your customer value management to a new level.
A range of templates are available that will help you create questionnaires with specific goals in mind, such as lead generation. Typeform can also be integrated with other platforms like Salesforce, Google Docs, and Slack to add even more functionality.
Typeform does offer a free plan, albeit with limited responses and features. The paid plans start at $35/month and there are three other paid options to choose from.
SurveyMonkey is perhaps the most popular online survey tool available, and for some very good reasons. The easy-to-use interface helps to make it easy for users to create and use forms, while the platform has also been designed to make it easy to use on mobile devices. There are also 100 expert templates to choose from, while sophisticated tracking and analytical tools will help you to get maximum value from the data collected and enhance your sales methodologies for maximum effect.
SurveyMonkey offers a free plan that allows up to 10 questions to be asked in a survey, with up to 40 responses per survey. Several paid plans are available that will allow you to ask more questions and gather more responses, as well as opening up more advanced features. Some people might find some of SurveyMonkey’s costs to be on the pricey side, but some of the platform’s advanced features may be just what a larger organization needs.
4. Google Forms
If you’re looking for an option that’s completely free and very easy to use, Google Forms could be just what you need. As a Google product, it should come as no surprise that Google Forms can be integrated with other Google tools, including Gmail, Google Drive, and Google Sheets. Any replies are automatically saved to Google Drive where they can be transferred to excel with ease. Users also get access to videos that show them how to get the most out of the platform.
As a free platform, you should not expect Google Forms to offer as many features as some of the other options available. While Google Forms may not offer the functionality that some will be looking for, it does still offer a range of useful features. The fact that Google Forms is completely free to use, however, will make it appealing to a lot of people who need a fairly straightforward and affordable online survey tool.
5. Survey Planet
Survey Planet is a tool that might appeal to a lot of people because the free plan allows you to create an unlimited number of surveys, each with an unlimited number of questions and responses. Surveys sent using the free plan will be Survey Planet-branded, however.
The platform comes with easy-to-use, customizable templates along with pre-written questions that users can use as they are or edit as they please. Questions can also be asked according to the recipient’s previous answers and some questions can be skipped altogether.
Although Survey Planet’s free version offers unlimited surveys, users will need to use a paid version for access to some of the platform’s more useful features. The paid version will also remove Survey Planet’s own branding and allow users to add their own branding instead. There is only one paid package available, which costs $20/month.
Qualtrics is perhaps the most comprehensive online survey tool there is. It is packed full of useful features such as email triggers, real-time web reports, logic branching, pre-built templates, more than 100 question types, drag and drop survey creation tools, and more. The software has been built to be able to handle large, sophisticated questionnaires as well as simple questionnaires.
Qualtrics has a free plan that allows users to have one active survey at a time, with up to 100 responses. You will need to contact Qualtrics to get a quote on the price of paid plans, although some plans cost a whopping $1,500/month. The price alone reflects that Qualtrics has been made with large corporations in mind and is at least partly justified by the vast array of features available.
LimeSurvey is an open-source online survey tool through which users have access to a large network of developers, meaning there’s plenty of support if needed. LimeSurvey caters to speakers of more than 80 languages, and an unlimited number of administrators get access to the platform. Users get access to useful features like comprehensive data analysis tools, customer survey URLs, and email marketing. There are 28 different question types that can be used.
LimeSurvey users can use the software for free, which allows up to 25 responses a month. Above the free option, three payment tiers are available. The free version and the basic plan will both include LimeSurvey’s branding on surveys, but the branding is removed for the other two tiers. Users also get to use more responses according to which package they are using, in addition to more storage and alias domains.
SoGoSurvey is an online survey tool created with companies in mind with the intention of helping them gather feedback on their products and other aspects of their business, including employee experience surveys. The platform is also designed to be mobile-friendly.
SoGoSurvey offers robust security and a range of analytical reports that help businesses go deep into the results. One downside of the extensive analytical options is that there can be quite a learning curve to take advantage of what the platform has to offer, but this level of detail is just what a lot of businesses are looking for.
SoGoSurvey offers a free 10-day trial, but there is no free package available. The least costly plan starts at $25/month, with another three tiers that offer an increasing number of functions. Potential users will need to contact SoGoSurvey directly for further pricing details. While the lack of a free plan will make the product unappealing to a lot of potential users, the sophisticated reporting features will make the fees a good value for a lot of businesses and individuals.
9. Zoho Survey
Zoho Survey is an easy-to-use online survey tool that has a range of useful features including customizable themes and skip logic. Zoho survey also allows 25 different question types. Surveys are also designed automatically to fit any size of screen, helping to make them more appealing to potential respondents.
Filtered responses, real-time reports, and custom reports help users to make more use of the information gathered, and the data can be exported in various formats. Zoho Survey can also be used in conjunction with Zoho’s CRM platform, helping to make the data gathered even more useful.
SurveyLegend allows users to create branded surveys that are mobile-friendly. A range of themes is available that can be customized to help fit in with the users’ brand. The surveys can also be delivered in a variety of ways, helping to make them more accessible to the people you want responding to them.
Drag and drop features help to make it easy to create questionnaires, and even novices can create content that is functional and aesthetically impressive. Data gathered from the surveys can be exported to different sources, including PDF, Excel, and Google Drive.
SurveyLegend offers a free package, which allows users three surveys. The starting paid package is only $15/month, and allows 20 surveys, but surveys created by both the starting paid package and the free packages will have SurveyLegend ads on them. Another two pricing tiers are available, each of which will offer more features than the one before it.
Alchemer, previously known as SurveyGizmo, is a comprehensive online survey tool that is aimed at businesses and other organizations. It helps users to create personalized questionnaires that help organizations get the information that’s most beneficial to them. A variety of templates are available to choose from, each of which can be customized to help match the user’s brand.
Alchemer offers the user a range of reports that help them access the information that’s most useful to them. The tool also comes with some useful automation features, such as the ability to automatically send emails according to the respondent’s answers.
Alchemer does have a free plan available that allows unlimited surveys and responses, but analytics are very limited with the free version. The paid plans do offer more functions and analytics, but prices start at $49/month.
Key Features to Consider Searching for Surveys tools
Surveys can provide you with some very valuable information, but what really matters is how you get to use that information. Some of the best online survey tools can be integrated with customer relationship management (CRM) platforms and even machine learning services, helping you to leverage the value of the data you’ve collected.
Some surveys can gather a lot of information, meaning you’ll need to have it available in a format that lets you store and use that information. Typical examples are Microsoft Excel and Google Sheets, and many platforms allow you to export to these and other software with ease.
Depending on which software you are using, and which packages you are paying for, you may be limited in terms of how many surveys you can have running, and how many responses you can gather from each survey.
Also, note that many features are unlikely to be available for free versions, and even some paid versions will be limited in terms of which features you are given access to. Make sure to get all details regarding limitations before you agree to pay for anything.
A lot of online survey tools come available with templates that make them a lot easier to use. Templates can help you make aesthetically impressive and fully functional questionnaires relatively easily. The survey templates can also usually be customized to help you get them looking just as you want them to look.
Some free, and even paid, online survey tools will come with the developer’s own branding on surveys when they are sent out. While this will not be a problem for some users, it is very much a problem for others. Check first to see that branding is removed from surveys if you need them to be. You can also take it one step further and look for options that allow you to add your own branding.
Finding the Best Online Survey Tool for You
Which online survey tool is best for you will depend largely on what you need from it, and your budget. Some options have only limited functionality but still provide all that some people need and for a very affordable price — or even for free. Others will be more expensive and possibly beyond the financial reach of a lot of people, but are packed with features that make them a godsend to large organizations.
Remember it’s always best to shop around to try and find something that suits you best and look for more opinions and reviews on the internet. Some developers will even give you a limited free trial so you get to take the software for a test-run before committing to paying anything.