Generating leads is one of the most important parts of the sales process, but a lot of businesses don’t know where to start.
You want to make sure the leads you’ve generated are of high quality, with a high chance to convert. These leads usually require a lot of time and effort, and they are often difficult to get to manually.
That’s why many business owners reach for reach generation apps or tools, to help their brand get to the right people at the right time. These tools can help you with different aspects of generating leads – from giving you an idea of where to find those leads, to giving you advanced targeting options or website plug-ins.
Woorise is the easiest way to create viral contests, giveaways & competitions, landing pages and engaging forms such us surveys and quizzes. Generate more sales, increase traffic, social engagement and followers. See examples
Here are some of the best lead generation apps and tools to help you make the process of lead hunting a lot easier!
Here are our favorite lead generation apps, in no particular order:
- HubSpot Marketing
- Hello Bar
So, let’s get into what makes each of these so interesting and potentially good for your business!
With Woorise you can create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes to generate leads, grow your social following and increase sales.
Woorise is an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products.
Woorise integrates with popular marketing platforms like Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.
Woorise platform includes social actions for any social platform such as Facebook, Instagram, Twitter, YouTube, share buttons to encourage social engagement, referral rewards, drag & drop builder, pre-made templates, email notifications, conditional actions, 1-click pick winners, export data to CSV, analytics, fraud detection and a lot more.
2. HubSpot Marketing
A CRM-powered tool, HubSpot marketing can help you do much more than just generate leads – you can connect with those leads on communication channels they’re using.
The tool provides you with several options for lead generation, including regular forms, pop-up forms, automated emails, and live chat, which can be an especially useful tool.
Once one of your leads fills out a form, their contact info from the Internet gets pulled in, including things like social media profiles, job title, etc. All of your leads’ activities are stored in your CRM, so you can learn more about every single lead – what they viewed and what they’re interested in!
Now that you have their contact information, you can engage these leads in a number of ways. You can create personalized emails using the built-in drag and drop editor, or engage them via the live chat on your website. All these interactions are easily managed with a single inbox.
You can also track your analytics and see what content on your website generates most leads.
Ringblaze is a VoIP (Voice over Internet Protocol) business phone system that small businesses use as a cornerstone of their customer service teams. With it, you can have limitless extensions and all other regular call center features like call forwarding, call recording, etc. The tool also offers advanced team collaboration options, so your team can leave comments and easily collaborate on calls.
However, while these features by themselves offer you a lot of lead generation options, there is one specific feature that helped Rinblaze make this list. Unlike other business phone apps like RingCentral, Ringblaze features the click-to-call widget.
The widget is simple but works amazingly – with just a few clicks, you can set up a “call us” button on your website to allow your users to contact you easily.
Although live chat and social media are valid options to contact your potential customers, some users simply prefer the personal touch of a phone call. That’s especially the case if you’re selling a complicated service that may require some explanations.
So, if you’re looking for a business phone system with advanced online options, give Ringblaze a try!
Albacross is a tool that does a crucial task: it helps you identify anonymous visitors that come to your website. More than that, you can track their navigation habits and eventually contact them.
That’s especially useful if your product is targeting a particular audience – you can see if anyone who belongs to that demographic is scrolling a specific page on your website, and even find out where they work. You can then tailor the message to attract better, targeted leads and contact them using a CRM or marketing platform.
That brings us to another great thing about Albacross: the number of integrations it offers.
On their website, they claim to offer “over 100 integrations and counting”. Among these integrations are some of the most popular marketing automation tools out there: Salesforce, MailChimp, HubSpot, Slack, Pardot, etc.
So, you can use Albacross to identify your visitors and their niche, and then easily export this information into an automation tool you’re already using. This way, you’re guaranteed to reach a relevant audience with a more relevant message.
Being open to feedback and using that feedback to improve your business is one of the best things you can do in 2020. In fact, around 70% of customers admit they have spent more money to purchase something from a company that offers good service.
One way to get that feedback is to use surveys which you can easily implement anywhere on your website. Qualaroo offers that service – on-site polling to better understand your users and their needs.
The best part of it is that you can interview users contextually, meaning you can ask them about their purchasing experience while they’re browsing your products, or ask them how they learned about your product once they complete the order. You can even run exit interviews to see why some customers aren’t converting and identify exactly which part of the process you can improve.
But, as with many polling tools, this tool can be used to collect leads. You can use Qualaroo forms as a great way to get contacts and more important information about your target audience.
Once you get a comprehensive contact list, you can easily launch a targeted marketing campaign.
When it comes to conversion optimization, HotJar is one of the most popular tools on the market. It’s filled with very useful features that help you understand your users better, and more importantly – learn what you can do to improve their experience.
Perhaps the feature HotJar is most known for are the heatmaps that show you exactly which part of a specific page on your website users interact with the most. You can then analyze this data and leverage it to create special offers or launch targeted campaigns.
However, the tool goes even further – you can get full recordings of a visit on your website. That means you can watch a video where a user browses around, scrolls, clicks, goes back, etc. That way, you can identify literally the very second when a user converts or decides to leave your website.
If that wasn’t enough, HotJar also has a survey feature which allows you to insert a poll anywhere on your website, get user feedback, and yes – get leads.
HotJar can be a great choice if you run an e-commerce website and you’re interested in learning more about the behavior of your visitors.
You don’t have to be an advertising expert to know that word-of-mouth can be a potential game-changer for your business. There is actually some data to support this claim – a Nielsen report found that 92% percent of customers trust advice from friends and family more than marketing.
ReferralCandy based their service around this fact. The tool allows you to offer your customers discounts, cash payouts, and custom rewards for recommending your product or service to their friends. The referrals are then paid out automatically, so you don’t have to deal with each separate case.
This is a very efficient way to get leads, as customers that come from a referral are much more likely to purchase from you or show loyalty to your brand.
As with many of these tools, with ReferralCandy you get an advanced analytics dashboard, so you can see who your top referrers are and track referral revenue and traffic. The tool is also very well integrated with other services like Shopify, Magento, Google Analytics, and MailChimp.
Zuko may not be the only form making tool on this list, but it certainly takes forms to a whole new level. Creating forms and receiving feedback from users is one thing, but truly understanding the logic behind those forms is another.
Zuko is not a lead generation tool on its own, but it can help you improve your lead generation by understanding and improving all of your forms. What fields cause your users to leave a form? How do different devices interact with it? Which field requires the most time to complete? You can answer all of these questions with Zuko and use them to improve your users’ experience.
The tool also provides you with a lot of data in the form of actionable insights that can help you improve your UX and increase conversion rates.
A/B testing is also a great bonus feature – you can get field-level user insight and see which test won and why.
This is another tool that’s not strictly a lead generation app, but it can be a huge help in your pursuit for leads and become an important part of the whole process.
Hunter.io helps you search for, and validate email addresses. If you’re trying to find a specific person, or several people from a particular organization, Hunter.io could be just the tool you need.
All you need to do is enter the domain name, click “find email addresses”, and the tool will give you a list of all emails associated with the domain you entered. You can also find a particular person by entering their full name and the domain name of their company to get their verified business email.
The app doesn’t work all the time, but it’s definitely worth a shot if you know what leads you’re hunting for. If you have an idea of several companies you’d like to target, Hunter.io might just become the most valuable tool in your toolkit.
It’s currently used by many big players in the industry, including Google, Adobe, and Microsoft.
Getting leads on social media can be a tedious task, but Discover.ly can make it much easier by giving you more info on your contacts.
The main role of this tool is cross-platform information. Simply put, Discover.ly can help you learn more about your leads using a single social media profile. So, for example, if you only have someone’s Facebook profile, you can use Discover.ly to get their LinkedIn information, mutual connections, and even tweets.
It works the other way as well – you can use someone’s LinkedIn information to see if you have mutual friends on Facebook. It’s a simple way to find leads without navigating through individual connection networks, which could take up a lot of your time.
The best thing about Discover.ly – it’s a free Chrome extension, so you can install it and have it up and running in a matter of minutes, completely free of charge.
11. Hello Bar
At first glance, Hello Bar might look like a typical lead capture tool, but it works it a pretty unique way and offers lots of useful features.
It started its life as a simple notification bar, but it has since evolved into an advanced CTA and lead generation app that lets you create various messages for your website visitors. While standard lead generation forms are usually static and embedded on a landing page, Hello Bar works like a sticky banner that can show up at the top or bottom of the browser.
Here is an example of how it looks like at the top of their website:
You can use this short form to direct your users anywhere on your website, and it’s perfect for short announcements, limited discounts, or any other contextual promotions that have a time limit.
All you need to do to get started is to enter your website URL and they will show you how to create display ads. After that, you can install modal pop-ups, create campaign goals, and even start email integrations.
The bottom line
There are a lot of lead generation apps and tools out there, focusing on pretty much any step of the consumer journey – from social media, to website visits and purchases.
We tried to include the most diverse tools in this list to show you all the possible roads you can take in your lead generation journey.
Let us know if any of these tools helped you get more leads!