Landing pages serve as a key point of contact between brands and customers. However, unlike a homepage, they target specific segments of an audience with a particular message to encourage action. Customers usually “land on” these pages by clicking on marketing emails, ads, and other promotional content. These pages allow customers to understand the brand’s […]
About Steven Macdonald
Steven Macdonald is a digital marketer based in Tallinn, Estonia. In the last ten years, he's helped e-commerce and B2B SaaS brands generate more than $100 million in new revenue through SEO, content, and conversion optimization.