The term hyper-personalization is used to describe the process of building a marketing strategy that taps into people’s basic human needs. When done correctly, it can give your brand an edge over competitors and exponentially grow its growth trajectory. The increased level of personalization is because it is in the best interest of the product […]
About Maria Mladenovska
Maria Mladenovska is a Content Manager at DigitalNovas - an online guide about how to become a digital marketing expert. She is passionate about marketing and her curiosity to learn is ever-evolving. She focuses specifically on writing and editing engaging articles, blog posts, and other forms of publication.