If you were to hand over Alladin’s magic lamp to any email marketer around you, invariably, all of them would squander their three wishes asking for one thing alone- to increase their emails’ value proposition. In this day and age of flooded inboxes, marketers are well aware that the only surefire way of catching their […]
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13 Tips to Help You Create an Effective Email Survey
Collecting the right data is of utmost importance to send personalized communications and build an impressive marketing strategy. You can use the sign-up form on the landing page to collect qualitative data related to demographics, geographical location, and the user’s interests. On the other hand, surveys or feedback forms come into the picture if you […]
How to Use Gated Content In Email Marketing
Gated content is a part of all best performing inbound marketing strategies, and it is equally useful for email marketing. Marketers use gated content to reward engagement and lead generation with insightful, genuinely valuable content pieces in exchange for submitting user information. For email marketing, this boils down to submitting an email address and consent […]