Lead magnets are one of the most effective strategies for getting leads to a business—it’s in the name, after all. When done well, they can help you build a highly targeted email list. The best part: lead magnets are, by and large, a passive way of generating leads. Depending on their complexity, of course, you’ll […]
About Joyce Chou
Joyce Chou is a Content Marketing Strategist at Compose.ly, a B2B content creation platform that matches businesses with seasoned freelance writers. Apart from managing and writing for Compose.ly’s blog, Joyce also contributes to other publications about digital marketing, personal finance, and business and ecommerce.