If you own a website or landing page that is focused on converting visitors, then having a properly functional and optimized form is essential for its success. We can use the forms for various purposes, both personal and professional: from capturing your visitors’ email addresses to free-trial registration to capturing their information for a subscription. […]
How to Manage and Retain Clients on Autopilot
As a business, your most important relationships are with your clients. We all know that winning new customers is one of the keys to a successful company. But what about the clients you’ve already got? According to a survey by the management consultancy Bain & Company, it’s likely that only 20% of your customers will […]
8 Mobile Marketing Tips That Drive Leads and Sales
10 years ago, all of the marketers we’re saying that mobile is the future of marketing. As far as we’re concerned, the future is now. Even though some mobile devices came and went, smartphones are going nowhere any time soon. The number of smartphone users is only continuing to grow. At the moment, there are […]
15+ Foolproof Ways to Generate Leads for SaaS Businesses
Over the last couple of years, SaaS (software as a service) lead generation strategies have changed significantly. Consumers are more demanding and have higher expectations from vendors. Before making a purchase and committing to a business, consumers research the product they intend on purchasing extensively. They compare alternatives, look for online reviews, check out YouTube […]
10 Customer Retention Tools to Make Your Customers Come Back for More
Customer retention is priceless. When you have loyal customers, you have a consistent flow of revenue. They become your brand advocates over time and start bringing you more customers, eventually increasing your revenue significantly. In fact, research conducted by Harvard Business Review proves that you can boost your profits by up to 95% if your […]
Social Media is Enough: Cases in Which You Don’t Need a Website
Are websites really the storefronts of the 21st century? Or can you get along with just your social media account? Well, websites are essential for large companies that need to promote and sell a high volume of products online. Used alone, and despite all of the benefits, social media simply doesn’t have enough resources to […]
9 Popular Marketing Strategies Experts Swear By
Whether it’s making enough to cover the month’s expenses or to acquire thousands of dollars in a day, the overarching goal of an entrepreneur is to make a profit. It’s similar to how employees work hard to earn an income. Behind this clear objective, though, lies the problem of how to accomplish it. That is, […]
10 Landing Page Examples from Big Brands to Inspire You
In the world of digital marketing, landing pages play an important role in gaining leads and sales. A landing page is a web page, distinct from a website’s home page, designed to bring traffic to the site. Landing pages can be found in several ways, including an organic search result, an ad or a link. […]
9 Best Websites to Get Free Images for Your Landing Page
Whether you’re in digital marketing or some other form of Internet business, you’ve probably found yourself in a situation where you needed free photos or illustrations for a campaign or project for your landing page upon creating a website, which would complement and illustrate your content. Usually, the first refuge of all of us is […]
How to Generate B2B Leads Using Podcast Interviews
If you’re a B2B marketer, launching or featuring on a podcast therefore presents an excellent opportunity to grow your business – and build your authority while doing so. Best of all, you won’t have to do extensive research to join the bandwagon. If you reach out and engage with the right podcasters, sharing your knowledge […]