Designing and marketing a landing page is hard work. You can drastically increase the chance of success by adding a video into the mix. Today, all major stakeholders – businesses, marketers, and customers – agree that video increases engagement. So, it’s a no brainer that your landing page must include a video to boost conversions. […]
Landing Pages Best Practices & Examples (Ultimate Guide)
These days, it’s almost a necessity for businesses to have some form of an online presence. In the age of digital marketing, companies that wish to grow have to adapt. The quintessential online platform is, of course, the website. This is despite the availability of numerous social media platforms. You can pin this down to […]
How to Handle Feature Requests (+ Email Templates)
As long as you have a product, there will always be someone that wants more from it. They want new features, existing features to be updated, or even whole new products that link tenuously to the one that you’re currently making. For example, an analytics platform like Segment likely hears requests for integrations fairly frequently, […]
How to Use Buyer Personas to Reduce Your Cost Per Lead
Marketing is a numbers game. From your cost per reach to your cost per acquisition; every cent counts. Businesses don’t have the luxury of burning budget on a campaign that doesn’t land, nor should there be a practice of attributing spend to a campaign that isn’t geared to the right audience. When it comes to […]
10 Quiz Examples and Ideas to Better Engage your Audience
Remember picking up popular magazines and flipping directly to the quiz-of-the-week page? How many times did you learn about your vacation goals, what celebrity you’re most like, or what dog you should get based on your personality? There’s no doubt about it — quizzes have always been fun and engaging, which is why, apart from […]
10 Viral Marketing Tools to Generate Leads and Traffic
They say that once you go viral, you have made it. When you go viral, people will talk about you – the kind of awareness brands are striving for. This explains why so many businesses go toward viral marketing as a chance to launch themselves into social media stardom. Marketing has drastically changed in the […]
How to Promote your Contest or Giveaway
If you want to get noticed online, you need to be strongly proactive: there’s no use in sitting back and expecting people to happen upon your site and happen to be interested in whatever you have to offer. There’s far too much competition. Even if you operate in an unusual niche, it’s extremely likely that […]
7 Reasons Why Personalized LinkedIn Content Will Improve Your Outreach Strategy
A few years ago, dropping someone’s name and title in the subject line or opening line of a message was considered “personalization”. You’ve called a person by name and you know what their job is – you must be connecting with them on a personal level, right? To put it bluntly – not in the […]
7 Tips to Create High-Converting Forms
Lead generation and conversion optimization go hand in hand. However, while both of these processes sound straightforward in theory, when it comes to tackling them in practice, a lot of websites make similar mistakes. One of the more prominent mistakes is not investing enough time, thought, and research to create high-converting forms. Forms are an […]
20+ Best Email Outreach Tools & Apps
About nine out of every ten marketers make use of email marketing to distribute their content. You have to admit, that’s a staggering number. With more than 3.7 billion people worldwide using emails, it’s no wonder that most businesses use this tool to implement their marketing strategy. As you’re reading this, you’ve probably also received […]