We all want our business to find success, whether it is through increased sales or increasing our fan base. Industry experts are quick to point out tips and tricks to do this but the real-world proof is always preferable. Having said that, below are some marketing strategies that have helped brands achieve success. 1. Viral […]
How to Use Online Coupons and Discounts to Grow your eCommerce Store
Consumers in this digital era are always on the lookout for discounts, coupons, and other deals making it an integral part of their overall shopping experience. A study by Hawk Incentives found that 97% of shoppers (eCommerce and otherwise) declared that they look for deals as they shop, with 92% saying they are on a […]
Top Instagram Hashtags Ideas per Industry
Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. Definitely, using hashtags is one of the most essential steps you must take in order to promote and increase reach on your Instagram posts. However, choosing popular Instagram hashtags is something that’s often mystified brands, as […]
Why it’s so Important to Collect Marketing Data on Your Customers
You’re probably familiar with the phrase “Knowledge is power” — it’s the simplest way to express a relationship that has been appreciated since time immemorial. Strength can dominate, and charisma can sway affections, but the acquisition and smart deployment of knowledge is what has always allowed rulers to control their domains. This piece isn’t about […]
10 Tips for Sending a Sales Email that Converts
Sending emails to your active subscribers is not rocket science. However, sending emails that convert and turn those subscribers into buyers can be a much more complex process. You don’t have to be a master email marketer, copywriter or designer to write great emails that sell. Here are a few handy tips to make sure […]
AI in Marketing – What First Steps Are The Best Steps
Did you know that the algorithm behind YouTube’s content recommendations system is AI-based? If you work in marketing, you’re probably aware of this. You should also know that most highly-successful ad campaigns are powered by AI algorithms. In the world of digital marketing, the machines work side by side with specialists to improve ads, create […]
10 Simple Tips to Create Better Landing Pages (+ Examples)
A landing page is a real catch for merchants and business owners who want to create powerful and actionable strategies to promote their products/services, improve sales, and, subsequently, increase their total revenue. As far as the only purpose of a landing page is to engage visitors and convert them into leads, every part of it: […]
15+ Tips to Increase E-commerce Sales using Landing Pages
When you want to be able to grow your E-commerce business, there will be no shortage of hints and tips online. You’ll see everything from SEO and SEM to social media covered when you search for tips to increase E-commerce sales. The only problem is knowing which ones you should invest time and resources into […]
How to Get Started with eCommerce Email Marketing
If you’ve decided to join the eCommerce revolution and set up your very own eCommerce store, here comes the hard, but fun, part: you need to make sure your e-store stands apart from the competition and continues making sales throughout the whole year, not just during the major holidays. Promoting and growing your eCommerce website […]
YouTube Marketing: Tips and Tricks to Promote your Business
Most businesses, when they think about social media promotion choose Facebook, Instagram, or Twitter to power their marketing efforts. However, YouTube is one of the biggest social networks in the world. In fact, YouTube is the second biggest global website which is packed with immense opportunities to increase awareness of your business, drive more traffic […]