The written word holds unimaginable power over us. In the world of marketing, that power multiplies a hundredfold. The 3800% ROI of email marketing is cold cash proof of that truth. But cold emails, especially in the B2B space, can be a tough nut to crack. With a 21% cold email open rate, it’s slim […]
About Christopher Vasilis
17 Ways to Keep your Customers Engaged
Customer engagement is one of the fundamental metrics that powers your conversion funnel as well as help you build brand loyalty. Customer engagement comes in many forms, from them buying from your site to a random comment on social media or a positive review. As a business, you should be happy with any form of […]
How Automation Can Help Get Better Reviews
Potential customers visit your site, then disappear without a trace. You pitched your services to a promising prospect—and never hear from them again. It feels like there’s a warning sign on your business telling customers to stay away. But the problem might not be with your site or presentation at all. It might be what […]
10 Best WordPress Contact Form Plugins
As an online business owner, connecting with your prospective customers is the start of your relationship with them. Though you can do this through a bot-powered live chat, or a human agent, a contact form offers a great way to even target customers who may not have the time or inclination to engage in a […]
How to Get Followers on TikTok: Best Practices & Tips
TikTok is one of the fastest-growing social networks. It was launched in 2016 exclusively for the Chinese market and became available worldwide in 2018, after merging with Musical.ly, another Chinese company. And boy, did it pop. It took the app just about three years to get the first billion subscribers. As of 2021, TikTok has […]
5 Survey Examples & Ideas for Inspiration
Using surveys seems like a no-brainer. You type in a few questions, add the online survey to your website, and ignore it. But adding just any sample survey without carefully setting clear goals and following up on the results isn’t going to do much good. Instead, decide what you want to accomplish and use one […]
6 Trends to Boost Your B2B Leads
In a recent survey, Copper and Outfunnel questioned B2B marketers on what they believed to be the key metrics for a successful business. Unsurprisingly, the metric that secured the first place was “quality of leads.” But how do businesses generate higher leads? In B2B usually spend a good amount of time on Zoom calls and […]
How to Use Emotional Imagery to Create High-Converting Landing Pages
The fact that consumer purchasing behavior depends on emotional processes is nothing new. Several research studies have shown that people make buying decisions based on anticipated emotions and spend more time shopping when they feel sad. Moreover, functional MRI imaging has revealed that consumers rely on personal feelings rather than information when evaluating brands. All […]
7 Types of Survey Research Methods & When to Use Them
You rely on data in business for a simple reason; it helps you make informed decisions. The more information you have, up to a point, the higher the chance you’ll make the right decision. You can apply that simple insight of more information equals smarter decision-making to marketing, customer service, product development, or any other […]
How to Create the Best Email Subject Lines (+42 examples)
Writing email subject lines is one of the toughest parts of email marketing. That’s because after all the work invested in the body text and design, you need to convince your target to open the email. And you have less than 70 characters to do so, which leaves little room for error. Forty percent of […]