Whether it’s a purchase, signing up, or a survey, one needs to put some information into a form. Customers have to take time out of their day and fill in the requested information they’ve definitely entered hundreds of times before – name, surname, phone number, email, address, payment card, the list goes on. Users naturally […]
About Christopher Vasilis
15+ Tips & Hacks to Get More Instagram Followers
Are you satisfied with the number of your followers on Instagram? This might be the problem of many brands and individuals on all social media platforms, especially Instagram. They’re not getting as many interactions as they expect. One of the most important metrics in social media marketing is the number of followers. Brands are spending […]
Step-by-step Guide on Creating a High-converting Marketing Funnel
If you want your business’ growth to follow the upward curve with time, you must get your marketing funnel – the process of converting a browser or visitor into a paying customer – right. Attracting new leads is extremely crucial when aiming to target growth in business. However, getting leads is really only the tip […]
How to Boost eCommerce Sales with Instagram: The Complete Guide for Online Sellers
As more than 200 million Instagrammers visit at least one business profile daily, the likelihood of boosting your eCommerce sales on Instagram is high. Instagrammers have the chance of exploring and finding the brands that they are most interested in and start engaging with them. Since Instagram provides features and tools that make sales easy, […]
Social Media Reviews: How to Manage the Negatives
We live in a world where everybody has a voice. The rising use of social media has made this much easier as people can now discuss various topics across the world. Many platforms have also taken center stage and are used by consumers to air their views concerning a particular brand. While one of the […]
12 Best Tools for Influencer Marketing
Did you know that 49% of consumers depend on influencer recommendations in their buying decisions? If consumers are confident about an influencer’s opinion, they are more likely to make a purchase. This study and others alike demonstrate the tremendous power of influencer marketing. When employed correctly, it can help you reach more potential customers, increase […]
10+ Best Practices to Increase Landing Pages Conversions with Video
Designing and marketing a landing page is hard work. You can drastically increase the chance of success by adding a video into the mix. Today, all major stakeholders – businesses, marketers, and customers – agree that video increases engagement. So, it’s a no brainer that your landing page must include a video to boost conversions. […]
Landing Pages Best Practices & Examples (Ultimate Guide)
These days, it’s almost a necessity for businesses to have some form of an online presence. In the age of digital marketing, companies that wish to grow have to adapt. The quintessential online platform is, of course, the website. This is despite the availability of numerous social media platforms. You can pin this down to […]
How to Handle Feature Requests (+ Email Templates)
As long as you have a product, there will always be someone that wants more from it. They want new features, existing features to be updated, or even whole new products that link tenuously to the one that you’re currently making. For example, an analytics platform like Segment likely hears requests for integrations fairly frequently, […]
How to Use Buyer Personas to Reduce Your Cost Per Lead
Marketing is a numbers game. From your cost per reach to your cost per acquisition; every cent counts. Businesses don’t have the luxury of burning budget on a campaign that doesn’t land, nor should there be a practice of attributing spend to a campaign that isn’t geared to the right audience. When it comes to […]