Based on research, businesses with 10-15 landing pages have a 55% increase in conversions compared to those with less than ten. And that those with over 40 landing pages saw an increase of over 500%. For years, marketers have defined landing pages as a sales tactic focused on getting people to perform a particular action. […]
About Christopher Vasiliou
100 Email Subject Lines to Boost your Email Open Rates
Certain email marketing experts give a somewhat exciting analogy when they describe what an ideal email subject sentence is. They say it’s a well-intended pickup line you would use to take someone out on a first date! Except, instead of going for an innocent meal with another person to gauge compatibility, you try to make […]
10 JotForm Alternatives for Small Business & Agencies
Jotform is a popular choice for small and medium businesses in healthcare, creative agencies, nonprofits and educational institutions who are getting started with building online forms for their business operations. The tool comes with a library of free templates, allowing users to create, manage, and share their online forms in minutes. Jotform also provides you […]
10 Strategies to Increase Customer Lifetime Value for your SaaS Business
To grow a SaaS business, you need to generate quality leads and convert a steady portion of them. You also need to accurately measure this growth, which will require tracking certain metrics over a prolonged period of time. One such metric is Customer Lifetime Value, or CLV, which we’ll examine here from a variety of […]
Shopify Discount Types: Everything You Need to Know to Run a Sale
To own a successful business, you need to get creative with marketing your products and services. One of the most effective ways to do this is by offering discounts and sales on certain items. Shopify makes it easy to create discount codes, but your efforts will be wasted unless you know exactly what type of […]
7 Email Subject Lines Hacks to Boost Open Rates and Conversions
Did you know that sender’s name and subject line are two of the most important factors that determine the opening rate of an email marketing campaign? Well, writing a captivating subject line is a sure way to compel your recipient to open your email and then engage with your email to achieve the results you […]
10 Examples of Content Marketing Campaigns on Social Media
It was 1996 when Bill Gates wrote an essay wherein he quoted ‘Content is King’ and described the future of the Internet as a marketplace for content. Well, fast forward to 2023, content still is the reigning king ruling the marketing arsenal. Even when the world turned upside down, and everybody was confined to their […]
How to Create an Effective Customer Satisfaction Survey
To turn potential buyers into raving fans, you need to treat customer satisfaction as a critical element of your business operations. Doing this will help you know what works for your customers—and doing it consistently will ensure they are satisfied with your product and brand interactions. You’ll also earn loyalty from your customers and cement […]
30+ Best Black Friday SaaS & Marketing Deals
With Black Friday and Cyber Monday around the corner, this is the season for discounts! We have curated a list of some of the top Black Friday deals and offers from SaaS and marketing brands that you cannot miss this year! Please keep in mind that these SaaS and marketing deals are only available for a limited […]
7 Calls To Action Examples to Inspire Your Own
Driving traffic to landing pages and convincing your web visitors to take action is hard — your copy, design, and CTAs determine whether or not your visitors will convert.. Your copy needs to match their intent, the design of your page needs to be easy on their eyes to guide them through your page, and […]